AGCO launches Virtual Product Showroom

Online showroom makes well-known brands and equipment available to viewers at any time, from any place.

AGCO Corporation announced the launch of a virtual product showroom for consumers in North America. The showroom, available at, allows users to learn more about products of the company’s well-known brands, including Massey Ferguson, Fendt, Challenger, Gleaner, RoGator/ TerraGator, GSI and others.

“An online AGCO showroom has been planned for some time, but the coronavirus prompted us to push up our timeline because many in-person events have been canceled this year. Now that it’s available, people who would have attended those events, as well as anyone else, can explore countless AGCO products from the comfort, safety, and convenience of their homes and mobile devices.”

said Lauren Dejmal, manager of event marketing.

The online showroom leverages the layout of AGCO’s Intivity Center facility, the company’s sprawling Jackson, MN assembly plant, and corporate museum, which provides guided tours and learning opportunities to the public in times not impacted by the virus. Virtual visitors can use intuitive gestures to explore the facility, see 360-degree views of equipment, watch product videos, download brochures, submit requests, and even visit the company merchandise store.

Aaron Belanger, farm show manager, said:

“The best thing about this format is not being limited by space, location, travel concerns or even the weather. Logistical concerns simply don’t exist here: this virtual showroom will hold every product we manufacture and allow anyone to explore them at any time, on any day.”

Dejmal adds that the current virtual showroom is only in its first iteration:

“We have many more capabilities planned and we’ll continue adding more brands, more products, and more features to the experience. We’ve really only scratched the surface, so we encourage viewers to check back frequently and discover the newest features and enjoy what’s still to come.”

AGCO’s new Virtual Showroom allows customers to explore hundreds of the company’s products and services across its brand offerings from the convenience of their own PCs and mobile devices. Interactive features include 360-degree interior and exterior views, walkaround and informational videos, downloadable product brochures, and the ability to customize machines for pricing quotes. Additional products, features and activities will be added in the coming months.

Source: AGCO