AGCO Introduces MF Always Running, New Maintenance Program from Massey Ferguson

New ownership program helps farmers achieve better uptime, cost certainty and peace of mind

AGCO has introduced MF Always Running, a new maintenance program from Massey Ferguson, designed to help farmers achieve better control of ownership costs, reduce uncertainty and stay productive during critical work windows.

Available on all model year 2026 Massey Ferguson S Series tractors, MF Always Running combines a three-year, 3,000-hour factory warranty; scheduled maintenance; and a 48-hour loaner commitment into one standard program. It is designed to simplify ownership and help ensure consistent uptime without additional contracts or upcharges.

“MF Always Running is about helping customers achieve better peace of mind and cost of ownership with their equipment. By making warranty coverage, maintenance and dealer support standard, we are helping farmers focus on their operation and make the most of every opportunity in the field.”

Said Derek Reusser, senior marketing manager of tractors for Massey Ferguson North America.

The MF Always Running program includes:

• Predictable costs through a three-year, 3,000-hour factory warranty with scheduled maintenance included;
• Guaranteed uptime with a 48-hour loaner commitment if covered repairs require extended service time;
• Built-in support with maintenance and service coordinated by the local Massey Ferguson dealer.

The program is designed to help operators stay focused on their operation while minimising disruptions caused by service scheduling or unexpected repair expenses.