Yanmar

Yanmar has revealed its new brand tagline: "Together We Build." The launch of this new tagline is the culmination of extensive global research and consultation with staff, dealer partners, and customers. It also represents an important strategic step in Yanmar CE's transformation journey. "Our aim, together with our dealer partners, is to build stronger relationships and create even greater customer value. Together...
Yanmar Compact Equipment introduces the Stowable Utility Hook to provide a convenient, factory-designed lifting point for Yanmar compact excavators without the need to use an attachment. The new option reduces the risk of damage to the machine, buckets, or other attachments resulting from attempts to lift heavy objects with a strap or chain connected to areas not intended to...
Yanmar introduces the Stowable Utility Hook to provide a convenient, factory-designed lifting point for Yanmar compact excavators without the need to use an attachment. The new option reduces the risk of damage to the machine, buckets, or other attachments resulting from attempts to lift heavy objects with a strap or chain connected to areas not intended to be lifting points. "We...
Yanmar Compact Equipment North America, encompassing the Yanmar Compact Equipment and ASV Holdings brands, announces Tate Johnson as president, Lee Thole as director of the aftermarket, and David Gannon as director of channel development. Johnson joined the organization as commercial director in September 2020, overseeing sales, national accounts, channel development, and marketing. He brought extensive leadership experience with deep technical, channel development, and...
Yanmar announces Yanmar Power Solutions distributor Crosspoint Power & Refrigeration, LLC has expanded its coverage territory to Missouri, Kansas, and Nebraska, effective August 1, 2021. Crosspoint also covers Illinois, Indiana, West Virginia, Kentucky and Tennessee. Yanmar Power Solutions relies on its distributor network to cover sales, parts, and service for Yanmar industrial engines, generators, and pumps for North America. Each...
Yanmar announces the introduction of five new dealers to its network. Yanmar Compact Equipment added Carrollton, Texas-based ROMCO Equipment Company with eight locations; Corona, California-based Volvo Construction Equipment & Services with six locations; Montgomery, Alabama-based Stone Equipment Company with one location; Bremerton, Washington-based Sherlock Equipment Sales with one location; and Wenatchee, Washington-based Rowe's Tractor with one location. "Dealers are absolutely vital to our success. As the first point of contact with the...
April 13, 2021, Yanmar this year celebrates the 50th anniversary of the YFW500D, the world’s first tracked carrier equipped with a Yanmar diesel engine. The original carrier used the undercarriage of a Yanmar rubber crawler combine harvester and added a cargo box to enable it to transport materials on soft ground. Created in 1971, the YFW500D was the world’s first...
Yanmar CE Division is excited to announce the launch of our entire compact equipment line-up in a premium red color scheme. All of Yanmar excavators, the V4 wheel loader, and all tracked carriers are available in the new premium red. The rest of the product lineup will be changed to the new color scheme in the coming months. In May 2020...
YANMAR America is excited to announce its participation as the primary sponsor for the No. 38 car, driven by Rookie-of-the-Year candidate, John Hunter Nemechek, for the Coca-Cola 600 this weekend in Charlotte. View the race on Sunday, May 24, at 6 p.m on Fox. Since Sunday’s race falls on Memorial Day weekend, NASCAR is penning the event "600 Miles of...
YANMAR America’s Compact Equipment Division is excited to announce the launch of the new SV40 Excavator. This ultra-tight tail swing excavator boasts power, flexibility and stability in a compact package and is the first of the company’s compact equipment line to be offered in the new YANMAR premium red color. The SV40 is a 4-ton machine with a 39-hp electronically...