Yanmar

Yanmar Compact Equipment has a long and well-deserved reputation for delivering fuel-efficient and sustainable engine technology. Now, the company brings its engine and mini excavator expertise into the field of electrification with its first electric mini excavator prototype: the new SV17e. This innovation represents an important strategic step in the transformation of Yanmar Compact Equipment. "Our aim, together with our...
Yanmar announces the addition of four new dealers and a total of 15 new locations to its network. Joining as new dealers are Mid Country Machinery with one location in Syracuse, New York; Woburn, Massachusetts-based Woodco Machinery with three locations in Massachusetts and one in Rhode Island; Livonia, Michigan-based Alta Equipment Company with three locations in Michigan and three...
Yanmar has revealed its new brand tagline: "Together We Build." The launch of this new tagline is the culmination of extensive global research and consultation with staff, dealer partners, and customers. It also represents an important strategic step in Yanmar CE's transformation journey. "Our aim, together with our dealer partners, is to build stronger relationships and create even greater customer value. Together...
Yanmar Compact Equipment introduces the Stowable Utility Hook to provide a convenient, factory-designed lifting point for Yanmar compact excavators without the need to use an attachment. The new option reduces the risk of damage to the machine, buckets, or other attachments resulting from attempts to lift heavy objects with a strap or chain connected to areas not intended to...
Yanmar introduces the Stowable Utility Hook to provide a convenient, factory-designed lifting point for Yanmar compact excavators without the need to use an attachment. The new option reduces the risk of damage to the machine, buckets, or other attachments resulting from attempts to lift heavy objects with a strap or chain connected to areas not intended to be lifting points. "We...
Yanmar Compact Equipment North America, encompassing the Yanmar Compact Equipment and ASV Holdings brands, announces Tate Johnson as president, Lee Thole as director of the aftermarket, and David Gannon as director of channel development. Johnson joined the organization as commercial director in September 2020, overseeing sales, national accounts, channel development, and marketing. He brought extensive leadership experience with deep technical, channel development, and...
Yanmar announces Yanmar Power Solutions distributor Crosspoint Power & Refrigeration, LLC has expanded its coverage territory to Missouri, Kansas, and Nebraska, effective August 1, 2021. Crosspoint also covers Illinois, Indiana, West Virginia, Kentucky and Tennessee. Yanmar Power Solutions relies on its distributor network to cover sales, parts, and service for Yanmar industrial engines, generators, and pumps for North America. Each...
Yanmar announces the introduction of five new dealers to its network. Yanmar Compact Equipment added Carrollton, Texas-based ROMCO Equipment Company with eight locations; Corona, California-based Volvo Construction Equipment & Services with six locations; Montgomery, Alabama-based Stone Equipment Company with one location; Bremerton, Washington-based Sherlock Equipment Sales with one location; and Wenatchee, Washington-based Rowe's Tractor with one location. "Dealers are absolutely vital to our success. As the first point of contact with the...
April 13, 2021, Yanmar this year celebrates the 50th anniversary of the YFW500D, the world’s first tracked carrier equipped with a Yanmar diesel engine. The original carrier used the undercarriage of a Yanmar rubber crawler combine harvester and added a cargo box to enable it to transport materials on soft ground. Created in 1971, the YFW500D was the world’s first...
Yanmar CE Division is excited to announce the launch of our entire compact equipment line-up in a premium red color scheme. All of Yanmar excavators, the V4 wheel loader, and all tracked carriers are available in the new premium red. The rest of the product lineup will be changed to the new color scheme in the coming months. In May 2020...