Vermeer Corporation has been named a 2020 Dealer’s Choice Award recipient by Equipment Dealers Association (EDA) within the shortline manufacturer category. The Dealer’s Choice awards are based on results from the EDA Dealer-Manufacturer Relations survey, given annually to equipment dealers throughout the country. This is the sixth time in eight years Vermeer has received this recognition.
The survey asked dealers to rate up to five manufacturer lines they carry in 12 key categories. The categories included topics such as overall satisfaction, product quality, product availability and product technical support. Vermeer was honored to have taken the number one spot in 10 of 12 categories.
“Ever since Gary Vermeer used to fly his plane across the country to personally deliver parts, taking care of our dealers and our customers is not only a part of who we are, it’s our number one priority. We believe our dealer channel is the best there is. They go above and beyond taking care of the customer with superior service, providing quality parts on quick timelines and expertise when it comes to hay making. Supporting them the same way they support our customers is the part that matters.”
said Vermeer Forage Solutions Managing Director Nathan Guess.
While it is an honor to be recognized by dealers as the company they prefer to do business with, Vermeer leaders recognize there are always areas for improvement. In fact, the next year may bring a different dynamic than most customers, dealers and manufacturers have seen before. Bret Julian, director of sales for Vermeer Forage Solutions, said the Vermeer team has embraced the challenge of finding creative solutions to support their dealers.
“At the beginning of 2020, none of us had an idea of what situation we were going to be in. When faced with the challenge of limited physical contact with our dealers due to the COVID-19 pandemic, our team quickly found alternative solutions to train and support them.”
Some of these solutions included one-on-one training from Vermeer field staff members and virtual sales and service training, allowing dealers to stay closer to home without sacrificing the education they need to support our customers.