AMVAC Chemical Corporation, an American Vanguard company, has named Archer Malmo the company’s integrated agency of record to support its SIMPAS-applied Solutions (SaS) product portfolio.
Archer Malmo, one of the country’s leading independent advertising agencies, will now be responsible for advertising and integrated marketing communication activities for SIMPAS-applied Solutions, available in SmartCartridges which currently includes COUNTER insecticide/nematicide, AZTEC HC insecticide, Force 10G HL insecticide, and ZINC, a key micronutrient in corn.
The agency has worked with AMVAC since 2017, focusing primarily on SIMPAS (Smart Integrated Multi-Product Prescription Application System), which is being launched for the 2021 growing season in the U.S. The SIMPAS Closed Delivery System enables farmers, in collaboration with their retailers and agronomists, to precisely and variably apply up to three SIMPAS-applied Solutions in-furrow in one simple pass at planting, targeting specific problems in the field by using only the amount needed.
“As we continue to build our SIMPAS-applied Solutions portfolio for farmers and retailers, we wanted an agency partner to represent our full SIMPAS and SaS lineup, helping us to strengthen and coordinate our marketing efforts and do so in an impactful and forward-thinking way. Archer Malmo’s prior experience with SIMPAS, combined with its deep industry experience and strategic and creative insights, will make them an invaluable partner to help uplift our SaS brands.”
said Jim Lappin, Director, SIMPAS Portfolio at AMVAC.
“Both SIMPAS and SIMPAS-applied Solutions are game-changers in the agriculture industry, and we couldn’t be more excited to partner with them as they bring forth innovative solutions for farmers. We’re extremely humbled to expand our relationship with AMVAC, and we look forward to creating much more success together through this collaboration.”
said Fred Nichols, SVP and Group Account Director.
The agency began transitioning work in November and is already focused on building campaign plans for 2021 to support sales efforts in a variety of channels, including online, digital, and print.
Source: Archer Malmo