The Noria basket enables the collection and transport of the vines and fruit without ground losses and with no maceration. With 40 years of leadership in the sector, the revolutionary picking system is a productivity benchmark to winemakers.
The Noria basket system is part of the New Holland Braud grape harvesters’ DNA, and this year continues over 40 years of supremacy. Founded by Alexandre Braud in 1870, Braud launched its first self-propelled grape harvester, the 1020 model, in 1975.
In 1979, Braud created one of his most significant innovations on the 1014 model, the Noria basket conveying system: a revolutionary invention that raised the bar for harvesting quality by completely transforming the mechanisation of grape harvesting.
The Noria was the first Braud grape harvester innovation to be awarded a gold medal at the SIMA exhibition in 1980, becoming the best-selling grape harvester of all time, with more than 2,000 units shipped in less than four years.
Over time, Braud first and then New Holland have continuously improved and refined the Noria system for higher speed, improved productivity and reduced losses. Today, the innovative Noria system continues to surprise the world’s most demanding winegrowers by offering the gentlest treatment of the vine and harvested crop, capable of transforming grown grapes into superb wines.
Braud grape harvesters are manufactured at the Coex plant in France, which has produced over 16,000 machines to date and has sold in more than 30 countries around the world, placing New Holland in a leading position in this sector globally.
Source: New Holland