Raven Industries Partners with Razor Tracking

Raven Industries has partnered with Razor Tracking, a SaaS and mobile application based fleet tracking and management system, to provide ag retailers and enterprise farms with an expanded fleet and asset tracking suite through the company’s Slingshot platform.

As a result of this partnership, Slingshot Fleet Tracking will be available as the integrated logistics tracking component of the Raven Slingshot platform. Slingshot Fleet Tracking allows users to seamlessly and wirelessly connect their office to the field by providing accurate location and machine running data in real-time. This partnership gives ag retailers and growers immediate fleet information — including work, idle and transit times — to better manage their equipment, assets and operations.

Paul Welbig, Director of Slingshot Services & Logistics for Raven Applied Technology said:

“This agreement enables Raven to quickly expand unmatched value to our growing ag retailer and grower customer base. From machine performance to diagnostics, and now expanded tracking of both in-field and operation support assets, users of Raven’s Connected Workflow can expect 20% efficiencies gained when using the technology delivered through the integrated Slingshot platform. This partnership continues our focus to offer efficiency-driving solutions that help reduce variability and increase profitability for our customers.”

By leveraging Razor Tracking’s capabilities, Slingshot Fleet Tracking provides users with accurate real-time data on where their vehicles and assets are located to better maintain schedules for dispatching and increase overall efficiency. In addition to monitoring Raven-equipped machines, users can now monitor non-Raven equipped assets, including other battery-connected equipment (tender trucks) and non-powered equipment (trailers, tanks and toolbars).

Eric Mauch, President of Razor Tracking said:

“Our vision and Raven’s vision perfectly complement one another — to create and integrate technology-driven solutions that help ag retailers and large farmers improve their efficiency and ultimately, their bottom line. This is a great opportunity to partner with a well-known leader in the precision agriculture space to continue to provide the best possible services to both of our customers.”

The Slingshot platform has significantly expanded over the last decade to enable better fleet management through informed data-driven decisions. Since introducing Slingshot in 2010, the platform released Slingshot API in 2011 to bridge the information gap between activity in the field and existing software in the office. In 2015, Raven announced the release of Slingshot Link, which served as a host of support tools to ensure operators in the field had the most up-to-date enhancements and diagnostic information for their Viper 4 field computer. In 2019, Raven officially acquired AgSync, Inc., a logistics software that helps ag retailers, custom applicators and aerial applicators substantially increase work efficiency by providing fleet data to overcome challenges related to managing large fleets, multiple locations, limited personnel and disconnected software systems.

The combination of Raven’s software and hardware capabilities are imperative to establish a Connected Workflow that gives real-time information so that confident, data-driven decisions are made at all levels of the operation.

With Razor Tracking being the latest partnership in this growing portfolio, customers will be able to subscribe to Slingshot Fleet Tracking to utilize it in their own operations beginning June 2020.

Source: Raven Industries