Countdown to EIMA Digital Preview, the virtual preview of EIMA International held from 11 to 15 November.
A few weeks later, the Preview will be followed by the physical review of EIMA International, which was rescheduled due to the COVID 19 emergency from 3 to 7 February at the BolognaFiere exhibition spaces. Both events are organized by FederUnacoma, the Italian association of agricultural machinery manufacturers.
Despite being an absolute novelty, EIMA Digital Preview has already polarized the interest of operators and exhibitors. Like the traditional event, it aims to play a strategic role in the landscape of virtual trade exhibitions. A few days after registration was opened – the organizers explain – more than 520 companies (out of the over 1,600 booked) have finished setting up their virtual rooms, and more than a thousand businesspeople from all over the world have registered for the digital event https://www.eima.it/en/visitatori/userform.php). According to FederUnacoma, this second figure is bound to grow exponentially in the coming days.
EIMA Digital Preview is based on a platform conceived and developed specifically for the virtual exhibition, which is divided into 15 “product category planets”, representing the 14 specialization sectors of EIMA International, plus one dedicated to services. Inside the virtual rooms, the participating companies can take advantage of ample space to present new products and conference rooms for Business to Business meetings. On the other hand, a specific area of the platform is dedicated to technical meetings, topical analysis, and company press conferences, with a full calendar of events that already today, 40 days before the event, includes more than 50 scheduled events.
As the first industry event after last spring’s lockdown, the digital preview was promoted with the aim of revitalizing the agricultural machinery market, to reconnect the demand for agricultural machinery, which is emerging globally, with the technologies produced by the manufacturing industries. Thanks to this innovative formula that combines digital preview and traditional exhibitions, exhibiting industries have the opportunity not only to capture the demand for agricultural technologies from all over the world but to select and rationalize business contacts, thus optimally preparing for the physical EIMA of February.
The organizers are planning this event with great care and attention, to offer
attendees safety standards that are the highest in the entire international trade
exhibition landscape.
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