AGCO Corporation rolled out updates to its virtual product showroom for North American customers at AGCOvirtualshowroom.com. The new functionality will facilitate greater engagement and learning opportunities for customers, dealers, and media throughout the year.

Since its launch in 2020, the virtual showroom has provided visitors the ability to explore AGCO’s wide brand offerings via product videos, 360-degree views of equipment, brochures, and specification sheets. The centerpiece of the showroom’s new capabilities is the AGCO Theater, which simulates in-person events in an online format, including product launches and announcements, press conferences, training, and educational events, and dealer meetings. Other updates include new brand galleries, the ability to explore manufacturing facilities, and highlights of product news and awards.

“We’ve been very pleased with the virtual showroom’s usage since it launched last year. Customers have found it a particularly convenient way to learn about AGCO products and services when many public events were canceled. The AGCO Theater will enhance the user experience with public and private events that will be hosted in both live and recorded formats. We’re excited about these new capabilities and the increased engagement they’ll bring AGCO and our dealers,”

said Aaron Belanger, AGCO’s farm show manager.

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AGCO Corporation announced the launch of a virtual product showroom for consumers in North America. The showroom, available at AGCOvirtualshowroom.com, allows users to learn more about products of the company’s well-known brands, including Massey Ferguson, Fendt, Challenger, Gleaner, RoGator/ TerraGator, GSI and others.

“An online AGCO showroom has been planned for some time, but the coronavirus prompted us to push up our timeline because many in-person events have been canceled this year. Now that it’s available, people who would have attended those events, as well as anyone else, can explore countless AGCO products from the comfort, safety, and convenience of their homes and mobile devices.”

said Lauren Dejmal, manager of event marketing.

The online showroom leverages the layout of AGCO’s Intivity Center facility, the company’s sprawling Jackson, MN assembly plant, and corporate museum, which provides guided tours and learning opportunities to the public in times not impacted by the virus. Virtual visitors can use intuitive gestures to explore the facility, see 360-degree views of equipment, watch product videos, download brochures, submit requests, and even visit the company merchandise store.

Aaron Belanger, farm show manager, said:

“The best thing about this format is not being limited by space, location, travel concerns or even the weather. Logistical concerns simply don’t exist here: this virtual showroom will hold every product we manufacture and allow anyone to explore them at any time, on any day.”

Dejmal adds that the current virtual showroom is only in its first iteration:

“We have many more capabilities planned and we’ll continue adding more brands, more products, and more features to the experience. We’ve really only scratched the surface, so we encourage viewers to check back frequently and discover the newest features and enjoy what’s still to come.”

Source: AGCO

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