AGCO Corporation, a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, proudly celebrates the 175th anniversary of its Massey Ferguson brand.  As the first company to sell agricultural products on a global scale, Massey Ferguson has provided straightforward, dependable solutions for generations of farmers. The brand celebrates this milestone anniversary with a renewed dedication to farmer-focused innovation, embodied by the Massey Ferguson 8S Series tractor and the rest of the MF S Series lineup.

“For 175 years, the farmer has been at the heart of everything we do. We are, and always have been, agricultural problem solvers dedicated to providing the right equipment, at the right price, for individual farming operations. Our equipment is born to farm — delivering new cutting-edge ag advancements every decade and offering the sustainability and performance farmers need not just for today, but for the next hundred years.”

said Darren Parker, vice president of Massey Ferguson North America.

A Legacy of Farmer-Focused Innovation

From industry first to industry staples — like Harry Ferguson’s historic 3-point implement hitch system — over the past 175 years, Massey Ferguson has embraced innovation to produce dependable, economic farming implements for a wide range of applications and environments. Ours is a story of ingenuity, grit and a deep understanding of the farmers we serve. When Daniel Massey recognized the benefit of industrially manufactured implements and established Massey Manufacturing Co. in Ontario, Canada, in 1847, he began a legacy of farmer-focused innovation that carries through to our current equipment lineup. Our product line began with some of the first mechanical threshers, and we remained at the forefront of the ag industry with:

• The first mass-produced, self-propelled combines and combine harvesters
• Some of the first four-wheel-drive tractors
• First electronic hitch control systems
• And much more

However, it was Harry Ferguson’s TE 20, released in 1946, that truly embodies the spirit of Daniel Massey’s original company. This light, reasonably priced tractor could replace machines one and a half times its size, increasing productivity, versatility and ease of use. As part of the newly created Massey Ferguson brand, Harry Ferguson helped usher in a new generation of straightforward, dependable design. Today, our engineers continue to push the boundaries of performance, productivity and comfort with revolutionary equipment releases in HHP, CUE, material handling, hay and forage, planters and more.

Dependable Farmer Experience

Throughout our 175-year history, Massey Ferguson has made strategic acquisitions and investments to meet the needs of a dynamic industry. We have always focused on providing the right equipment at the right cost for the region and application by leveraging the best components of our portfolio to benefit our customers. These investments include:

• Partnership with “Sunshine” stripper harvester, which drastically improved productivity.
• Acquisition of Wallis Tractor, featuring the U-frame, which brought us closer to self-supporting frames.
• Partnership with Perkins Engines, builders of the most sustainable engines at the time.
• Acquisition of Landini, the Italian manufacturer of the first track-type tractor.

In 1994 Massey Ferguson joined the AGCO Corporation brand portfolio. This partnership allows us to combine resources across the family of AGCO brands to provide the most dependable, hardworking equipment for Massey Ferguson customers across the globe. Additionally, it provides access to world-class services, including AGCO’s GenuineCare and AGCO Protection. Farmers can focus on the field, not equipment maintenance, confident their assets are protected by the financial strengths of a global brand.

Straightforward Equipment Solutions

Over the decades, Massey Ferguson has continued to grow by providing solutions to those who wish to increase productivity, dependability and agricultural sustainability. Few brands can boast the wealth of knowledge and decades of experience that have resulted in powerful, dependable components at the forefront of the ag industry. The MF 8S Series is the culmination of 175 years of our progress — and our farmers’.

As North American agriculture changes to meet more stringent health and safety guidelines, operator comfort has become a key focus. Our exclusive Protect-U design puts a 9.4-inch gap between the engine and the cab. This results in less noise — just 68 dBa — and less vibration. A streamlined hood design and all-in-one aftertreatment system paired with a 360-degree view, offer improved visibility in all operations. The MF 8S Series leverages our selective catalytic reduction (SCR) system to provide 40% less emissions from previous stages and fuel savings at lower engine revs, all while delivering a straightforward compliance that doesn’t lead to downtime. Additionally, cutting-edge technology, like our Datatronic 5 terminal and smart farming systems, allows farmers to maximize productivity while minimizing their carbon footprint.

“We are proud to celebrate 175 years of serving the global agricultural community. It’s a fantastic milestone. We appreciate the support and loyalty of generations of Massey Ferguson customers as well as those who are discovering the benefits of our straightforward, dependable approach to design with our newest models. From rural lifestyle to production ag, our equipment is built for those who are born to farm.”

Parker said.

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“2022 is a year of milestone celebrations for Massey Ferguson. We applaud the hard work and dedication of our colleagues in Beauvais to produce our one-millionth tractor. We’re also excited to celebrate Massey Ferguson’s 175 years of straightforward, dependable equipment innovation this year. These dual milestones prove our status as agricultural problem solvers dedicated to providing the right equipment, at the right price, for individual farming operations. Our equipment, just like our customers, is Born to Farm.”

said Darren Parker, vice president of Massey Ferguson, North America.

Celebrating 62 years of production in Beauvais
Thierry Lhotte, vice president and managing director, Massey Ferguson EAME, and president of AGCO in France presented the one-millionth tractor produced in Beauvais – a brand-new MF 8S.305 Dyna-VT – to Thierry Aubrée, an arable farmer and contractor from the village of La Chapelle des Fougeretz in Brittany, France. “On behalf of all our employees and dealers, I want to thank our customers for their steadfast trust,” said Lhotte. The new 8S adds to Aubrée’s expanding Massey Ferguson fleet that already includes four tractors, three combines, and two large balers.

Boussad Bouaouli, vice president, manufacturing Beauvais, emphasized employee commitment on the Beauvais MF campus development.

“From 1960, there have always been people who kept the site moving, always with the right farmer-first focus to address challenges of the times and, above all, with a clear view to the future,”

Bouaouli said.

It all started with the MF 825 in 1960. From then, the site grew continuously, producing iconic tractors driven by innovation, including:

• MF 3000 Series in 1986, the first tractor with onboard electronics,
• MF 8600 in 2008, introducing the efficient power concept, which reduces environmental impact, courtesy of the first use of SCR technology on an ag machine,
• MF 8S Series in 2020, with its award-winning Protect-U concept, which features a 9.4-inch gap between the cab and the engine installation, reducing heat, noise, and vibrations being transmitted to the cab and improving cooling and performance. The MF 8S Series received the Tractor of the Year 2021, Red Dot: Product Design 2021 and Farm Machine 2022 awards.

“The Beauvais plant and our dedicated employees embody Massy Ferguson’s commitment to farmer-focused equipment solutions. This plant, named Factory of the Year 2016, represents the modern era of Massey Ferguson. This campus sets our future and new standards,”

Bouaouli said.

The site has seen innovative developments in recent years, including implementation of Lean Manufacturing practices, expansion of the Beauvais 2 cab assembly line and a logistics center, and a Tractor Customization Workshop. The facility produces many of the brand’s most popular tractors, including the MF 4700 M, MF 5700 M, MF 5S, MF 6S, MF 7S, MF 8S and MF 8700 S Series. Up to 100 tractors can be produced and shipped daily to dealers in more than 70 countries.

“As we hand over this one-millionth tractor, we are set to unify our sites into a single MF Campus with all our departments under one roof. This offers high flexibility and leverages the unique experiences, skills and commitment of the people who work here. This tractor milestone is our 2,500 employees’ success, including our GIMA transmissions’ Joint Venture.”

Lhotte said.

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“We are very proud of this result and would like to thank all our employees for their outstanding work and commitment,”

said partner Nicola Lemken and CEO Anthony van der Ley. Incoming orders have exceeded expectations. Most farmers and contractors benefited above all from consistently high producer prices and therefore invested in modern professional agricultural technology. In this positive environment, the restrictions associated with Covid-19 measures, together with more difficult material procurement and rising procurement costs, resulted in particular challenges, which were overcome thanks to excellent teamwork. As a result, production was optimally maintained throughout the year, and almost all implements ordered could be delivered. The number of Lemken employees worldwide increased to 1,697.

Business was particularly good for Steketee, still a fairly recently acquired subsidiary. Under the Steketee brand, the agricultural machinery specialist offers mechanical hoeing machines capable of detecting individual plants by means of a camera. These machines help to reduce the use of crop care products and help farmers to save money. Given the difficult conditions, the German market was able to hold its ground at a high level. Strong sales of seed drills compensated for the discontinued field sprayer segment. The export share has increased to 81%, as almost all international markets have developed very well. Growth was particularly pleasing in the overseas markets of Canada, the USA, Oceania and South Africa. In the USA, Lemken set up its own sales and service base near Des Moines last year in order to handle increasing demands even better.

For the current year of 2022, Lemken is concerned by the ongoing war in Ukraine, not only on an economic level but above all on a human level, given the company’s long-standing relationship with this important agricultural market. It hopes that this conflict will end as soon as possible. At the same time, the sound volume of existing orders, which extends across all other sales markets and has been further boosted by high producer prices, means that the risk arising from this conflict can be mitigated and employment remains secure at the production sites. Against this background, Lemken expects a consistently high level of sales this year.

In 2022, Lemken will also continue its Excellence Programme at its Alpen headquarters in order to modernise production and assembly and make it even more flexible. The assembly site in Haren, which was successfully reorganised in 2021 for the manufacture of Lemken seed drills, will be extensively expanded to meet the high demand. It will also be capable of building a range of new models that are currently in the planning stages. For the Steketee machines, Lemken is currently building a completely new, innovative factory in South Holland, which is scheduled to open in Q3/2023.

New implements to be launched on the market in 2022 include the Heliodor compact disc harrow with liquid manure distributor, and, from summer onwards, the Karat 10 cultivator as a tine implement with leading discs. In terms of hoeing technology, Lemken and Steketee will also be introducing the IC-Weeder automatic intra-row hoeing machine in an AI-enhanced version. A new feature is the combination of highly economical band spraying and hoeing. For the autumn season, the Solitair DT will be available as a completely revised trailed drill combination.

In addition, Lemken will be collaborating with the Leibniz Centre for Agricultural Landscape Research on a carbon farming research project to develop a plough that permanently binds CO2 in deeper soil layers and thus increases the humus content in the cultivated horizon in the long term. Lemken has just introduced a development concept for the autonomous deployment of implements in order to safeguard and optimise processes via implements by using sensor-based monitoring and camera technology.

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JCB is celebrating a major milestone for its award-winning engine.

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“Ever since the first ZTrak zero-turn mower, Deere has kept the pedal down in terms of product improvements. For us, there’s always an improved model or attachment around the corner. This anniversary celebrates 25 years of providing value and innovative products to our customers. We are excited to continue developing and designing the most effective equipment solutions for years to come,”

said Nick Minas, go-to-market manager, John Deere.

John Deere prides itself on a strong network of dealerships, many of which have been an integral part of the quarter-century lifetime of the ZTrak lineup. Richard Miller, corporate sales manager for commercial and retail segments at TriGreen Equipment, celebrates this anniversary by reflecting on the past 25 years.

Miller said:

“In looking back at the last 25 years, we’ve come to realize how the zero-turns truly changed the commercial mowing business as a whole. From additions, like rollover protection devices, to the innovative Michelin X TWEEL TURF airless radial tires, we’ve seen great advancements since the mid-’90s, and John Deere has always been at the forefront.”

Jon Schebler, small ag, turf, and compact construction equipment sales manager for United Ag & Turf, reflected on this proud milestone by stating,

“One of our largest customers performs head-to-head comparisons of Deere equipment against other competitors in the areas of efficiency and cost of ownership, and every time, Deere excels. The ease of use, performance and cost of ownership combined to make this the best portfolio of zero-turns we have experienced.”

Deere continues to elevate its lineup of commercial mowing solutions by offering new enhancements and designs within its fleet. Along with the Fastback PRO Rear-Discharge Mower Deck, which provides customers with solutions to increase productivity and improve operator comfort, Deere offers programs and accessories, such as NEVERSTOP Services and Support and the latest ShadePro canopy. These expanded offerings showcase how Deere is always looking for ways to further enhance customer experience and equipment.

To commemorate the anniversary of the ZTrak, John Deere will feature a 25th-anniversary unit front and center at this year’s GIE+EXPO, with a special decal included on all MY2022 ZTrak Z900 Series units to highlight this tremendous milestone.

The post John Deere Celebrates Industry Milestone of 25 Years of ZTrak Zero-Turn Mowers at the 2021 GIE+EXPO appeared first on North America FarmQuip Magazine.

New Holland Agriculture has reached the significant milestone of 30,000 large square balers produced since it entered the segment in 1987. The landmark BigBaler Plus unit was produced at the New Holland Agriculture plant in Zedelgem, Northwest of Belgium, which is the “Center of Excellence” for New Holland harvesters worldwide, and focuses on developing and building combine harvesters, balers, and forage harvesters for global export.

The 30,000th baler bears a commemorative decal created by New Holland to celebrate the milestone.

Carlo Lambro, New Holland Brand President, stated:

“Reaching the milestone of 30,000 large square balers is a big accomplishment for New Holland, and in particular for all the people who have built this rich heritage of innovation, and kept our large square balers in the number one position to this day. I would like to thank the people here in Zedelgem who are keeping this legacy alive, building the BigBalers for our customers across the world, and designing the balers of the future.”

Luigi Neirynck, New Holland Plant Manager at Zedelgem, commented:

“This is an impressive achievement, and all of us at the Zedelgem plant are very proud that the BigBalers designed and built here continue to set the benchmark for the industry. We continuously invest in state-of-the-art manufacturing technologies and operate according to World Class Manufacturing principles, one of the manufacturing’s highest standards for the integrated management of plants and processes. The result is the consistently high quality of every machine that rolls off our assembly line.”

The most efficient large square baler in its segment

New Holland has introduced a host of pioneering industry firsts in its large square baler range that has changed baling across the world. These innovations include double-knot technology, electronic proportional density control, and full bale eject functionality – all of which have now become industry standards.

Today’s flagship BigBaler models are true to their heritage of innovation and industry firsts. The BigBaler Plus landmark model features advanced efficiency-boosting technologies, such as the best-in-class SmartFill sensor for perfectly uniform bales and IntelliCruise, which controls the tractor’s forward speed, increasing productivity, optimizing capacity and delivering ultimate bale uniformity. The BigBaler High Density introduced two unique features, the latest in New Holland’s long string of industry-firsts in baling. The first is the SmartShift gearbox, a unique driveline concept, winner of the Agritechnica Silver Medal at the Agritechnica Innovation Award 2019, that significantly increases productivity, enhances operator comfort, and improves tractor driveline protection. The second is the unique and patented Loop Master knotting technology: the first commercialized double knotter in the world that prevents plastic pollution. The high-density baler was also crowned Machine of the Year 2020 in the Forage Harvesting category by a jury panel of journalists representing the leading European agricultural publications.

More than 100 years of harvesting excellence

The award-winning BigBaler large square balers are designed, developed and produced in New Holland’s Zedelgem Centre of Harvesting Excellence, as well as New Holland’s flagship combine harvester ranges and forage harvesters. The advanced product development process, engineering and manufacturing expertise of New Holland’s dedicated workforce, ensure that the BigBaler range continues to set the benchmark across the world.

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Miller Industries is a leading manufacturer of towing and recovery equipment based in Ooltewah, Tenn., and has been a Freightliner customer for more than 24 years. Miller Industries was founded in 1990, employs around 1,200 employees worldwide, and is listed on the New York Stock Exchange. The company has a total of three manufacturing facilities in the United States, one in England and one in France.

Guests of honor from Miller Industries included: Will Miller, president, and CEO; Vince Tiano, vice president of sales; Kipp Felice, vice president of marketing and business solutions; Billy Drane, director of heavy-duty equipment; and Greg Newman, the salesman at Allied Freightliner-Western Star.

DTNA works closely with the engineering and manufacturing teams at Miller Industries on chassis specifications to meet their needs and make body upfit seamless. For example, air tanks are located to spec on the chassis to eliminate any interference with body equipment, and clear electrical interfaces are provided for the PTO and lighting to reduce assembly time.

“We appreciate the continued support of our customers, suppliers, and employees, all of whom have contributed to our 41 years of success. Our team will continue its unwavering commitment to delivering exceptional quality and service to our customers.”

said Craig Redshaw, general manager at the Mount Holly Truck Manufacturing plant.

More than 800 employees at the Mount Holly Truck Manufacturing plant produce the M2 106 – the industry’s best-selling class 6/7 vehicle – as well as Freightliner’s line of severe duty truck models.

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