PTx is composed of Precision Planting, a leading developer of planting, spraying and harvest retrofit technologies, and PTx Trimble, AGCO’s newest brand that focuses on guidance and steering, water management and autonomy precision ag solutions. In only one year since the PTx Trimble brand was launched, the company has leveraged a channel-based strategy to integrate PTx solutions into over 50 additional Fendt and Massey Ferguson dealers across the United States and Canada. Additionally, AGCO’s goal is to equip all of its production agriculture dealerships in North America with the PTx Trimble guidance and steering portfolio by the end of 2025.

A key driver of AGCO’s PTx expansion has been the implementation of its Technology Dealer Strategy, which develops channels within its distribution network that offer complementary product lines from the growing PTx Trimble and Precision Planting solution portfolios. Base Technology dealers will have the opportunity to retrofit multiple brands of equipment with PTx guidance and steering technology. Full Line Precision Ag dealers provide solutions for every season through PTx retrofit technologies from PTx Trimble and Precision Planting for all machinery brands, including advanced solutions for water management and controls for planters, seeders, sprayers and other implements. The approach not only strengthens AGCO’s overall precision ag dealer network, it also ensures farmers have access to the right precision ag tools and expertise throughout the entire crop cycle, regardless of their operation’s scale or complexity.

“Our commitment to precision agriculture has never been stronger. Through the rapid expansion of PTx supported by our dedicated Technology Dealer Strategy, we are equipping our dealers with the tools and expertise to help farmers maximize yields and profitability. The momentum we’re building today will shape the future of farming for years to come.”

said Eric Hansotia, AGCO Chairman, President and CEO.

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The Innova team is renowned for its focus on nurturing early-stage startups revolutionizing agriculture.

“We are excited to announce our investment in Innova Ag Innovation Fund VI, a move that reflects our unwavering commitment to pushing the boundaries of what’s possible in agriculture. This partnership enables us to tap into the latest innovations in the field, from automation and digitization to sustainability and efficiency, ensuring that we continue to provide our customers with the most advanced and effective solutions on the market.”

said Seth Crawford, AGCO Senior Vice President and General Manager, PTx.

Through this partnership, AGCO intends to leverage Innova’s expertise in identifying and supporting high-potential startups at the forefront of agricultural technology.

“This collaboration represents a unique synergy between AGCO’s industry expertise and our vision for a technologically advanced farming future and revitalized rural economies. Together, we are set to empower the brightest minds in agriculture, driving transformative solutions that promise to enhance farm productivity and profitability and secure a sustainable future for our planet.”

said Dean Didato, a partner at Innova.

Source: AGCO

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AGCO has celebrated the opening of The Fendt Lodge in Jackson, MN. The 16,000-square-foot customer experience center is adjacent to AGCO’s Jackson manufacturing facility and serves as the official home for Fendt in North America. It boasts a Fendt history center and will be the site of customer visits, launch events, dealer meetings, and corporate gatherings. The Lodge is also open for public visits.

“Farmers’ reception of the Fendt brand has been spectacular, and it’s a driving factor in AGCO’s growth the last few years. The Fendt Lodge represents AGCO’s commitment to farmers in North America, our faith in Fendt’s very bright future and pride in our Jackson teams and community.”

said Eric Hansotia, AGCO Chairman, President and CEO.

The lodge’s grand opening was celebrated over two days, including an insider’s preview on April 30 that highlighted longtime Fendt farmer-customers, dealers and AGCO employees. The May 1 ribbon-cutting ceremony attracted an impressive crowd of state and local officials, national and local media, AGCO leadership and employees. Attendees at both events were treated to tours of the new facility, comments from dignitaries, lunch, live music and guided tours of the Jackson manufacturing factory.

The Fendt Lodge is designed in the grand style of a traditional Midwestern lake lodge, complete with a theater and conference rooms, historical and educational exhibits, product displays and Fendt equipment simulators and a merchandise shop and coffee bar. It serves as the brand’s North American hub for dealer training, sales meetings and brand celebrations while also introducing farmers and visitors to Fendt’s unique brand values, product innovations and test track driving opportunities. Tours of AGCO’s Jackson manufacturing facility, where Fendt’s award-winning track tractors and Rogator applicators are built, are also available.

“Fendt is recognized as one of the industry’s most innovative and effective equipment providers, and The Fendt Lodge gives us a world-class facility to highlight our farmer-focused solutions. We’re excited to share the educational opportunities and exceptional brand experiences it offers farmers, students, dealers and our employees. Welcome to The Fendt Lodge!”

said Joe DiPietro, Vice President for Fendt North America and AGCO General Manager for North America.

Source: Fendt (AGCO Corporation)

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“I am proud of the hard work these teams have put in to provide farmers with more sustainable solutions throughout the crop cycle. These awards recognize both how we help solve customers’ pain points and the talents of our people who created the solutions by putting farmers at the heart of everything we do.”

said Eric Hansotia, Chairman, President and Chief Executive Officer of AGCO.

AGCO and its family of leading brands received the following awards:

• Agritechnica Innovation Award Silver: Precision Planting Radicle Agronomics
• Agritechnica Innovation Award Silver: Fendt Slicer 960 mower combination
• Agritechnica DLG Agrifuture Concept Winner: Fendt electrically powered weeder driven by the battery-electric Fendt e100 Vario
• Farm Machine 2024 Mid-range tractors: Fendt 600 Vario
• Farm Machine 2024 Audience Choice Award: Fendt 600 Vario
• Tractor of the Year 2024 Sustainable Winner: Fendt e107 V Vario

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The 300-acre operation, named “Dakota Smart Farm,” will make AGCO an anchor tenant at the Grand Farm Innovation Campus, which fosters innovative research and technology to solve agricultural challenges. AGCO-owned company Appareo, based in Fargo, North Dakota, will lead the farm with agronomists, scientists, engineers and agricultural experts to execute agronomic studies and host tours to educate farmers on sustainable and precision ag farming practices.

“AGCO is excited to build the Dakota Smart Farm and dedicate resources to developing sustainable agricultural practices and new technology. By combining the power of precision agriculture with retrofit technologies, we can enable more farmers to achieve higher productivity, profitability and sustainability.”

said Seth Crawford, Senior Vice President and General Manager, Precision Ag and Digital for AGCO.

The Dakota Smart Farm will be a living laboratory to develop and refine technologies that optimize crop production, resource utilization and overall farm management. The initiative is part of AGCO’s larger purpose and vision to create farmer-focused smart solutions that sustainably feed the world.

In addition to precision agriculture, AGCO’s farm will focus on retrofit technologies for many brands of farm equipment. Retrofit solutions allow existing machinery to be upgraded with advanced features and functionalities, enabling farmers to embrace the latest technologies without entirely replacing their equipment. By investing in retrofit technologies such as intelligent sensing, autonomous capabilities and data connectivity, AGCO is making sustainable farming practices accessible and affordable for a broader range of farmers.

Dakota Smart Farm will be contiguous with other plots at Grand Farm’s Innovation Campus. Grand Farm is part of a larger education and research initiative to accelerate technology innovations for farms of the future.

Source: Businesswire

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Massey Ferguson Celebrates the 175th Anniversary
2022 is Massey Ferguson’s 175th anniversary and the brand will celebrate this milestone achievement with a special vintage showcase featuring museum-quality tractors from across the area. Balancing the impressive heritage display will be many of today’s most popular Massey Ferguson machines and implements, including a full display of the brand’s new S Series tractors, a first-time opportunity for FPS attendees. This dependable tractor lineup – the 8S, 7S, 6S, and 5S series – combines innovative features with Massey Ferguson’s proven reliability for a cost-effective, farmer-driven solution.

“We’re excited to celebrate Massey Ferguson’s 175 years with the farmers – as well as many of the tractors – that made them possible. This heritage display alongside our newest solutions shows Massey Ferguson’s constant evolution over the decades to provide the straightforward and dependable machines our farmers have needed.”

said Darren Parker, vice president of Massey Ferguson, North America.

Cutting-Edge Products from Fendt
AGCO’s Fendt brand will exhibit an array of its innovative and farmer-focused equipment at this year’s Farm Progress Show and unveil an updated version of one of its most popular tractors. Many of Fendt’s latest revolutionary and award-winning products will be featured in the AGCO booth, including the Fendt Rogator 900 Series applicator, the Fendt Momentum planter, the Fendt IDEAL 10T combine, and FendtONE equipped tractors. Attendees will enjoy a hands-on opportunity with a Fendt Rogator 900 Series applicator in the Ride ‘n’ Drive area.

Hesston by Massey Ferguson Marks 75th Anniversary with New Windrower, Large Square Baler, and Tedder
Hesston by Massey Ferguson continues to celebrate its 75th anniversary with displays of new equipment for hay producers. The new WR Series Windrower provides closed-center hydraulics for greater power or fuel economy, updated electronics with single or dual Datatronic 5 monitors, and new shielding for better airflow. The 2200 Series Large Square Baler also includes updated electronics with Massey Ferguson Connect telemetry, along with a five-bar pickup for higher capacity and poly wrappers for longer life. The TD X Series Tedder is new to North America and offers heavy-duty frames, tines, and drivelines to handle the toughest of silage crops.

2023 Model Year Marks Gleaner 100th Anniversary
AGCO’s Gleaner brand is preparing for its own milestone anniversary, as the 2023 model year marks 100 years of farmer-focused innovation and a simple and highly efficient harvest experience. Gleaner will have a commemorative display in the booth along with its lineup of innovative harvesting equipment for 2023 in anticipation of next year’s anniversary.

GSI to Showcase GrainVue Grain Management System
GSI’s large exhibit in the AGCO booth will highlight its innovative GrainVue grain management system. GrainVue leverages digital cable technology to monitor stored grain temperature and moisture to provide alerts and automatic activation of fans to help prevent out-of-condition issues. The system uses cloud-based connectivity to enable remote management via mobile or desktop devices. With automatic updates and alerts, one person can manage multiple bins.

“Keeping a close eye on grain conditions and inventory lets growers pursue higher premiums and get the most out of every bushel they harvest.”

explains Greg Trame, director of technology sales for GSI.

Precision Ag Solutions from Fuse
Precision ag drives efficiencies across entire farming operations and AGCO’s Fuse technology will be on display throughout the booth and in the Fuse tent, which will be available between the Fendt and Massey Ferguson exhibits. Of particular interest will be Geo-Bird, a new and free operation planning tool for creating and optimizing way lines. Fuse’s precision ag experts will be on hand to help farmers manage their data across brands and accomplish more with less – a critical advantage to mixed-fleet operations as input costs increase.

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This year’s event recognized the Agility, Innovation, and Resilience (AIR) demonstrated by each supplier that helped keep farmers farming throughout the challenges caused by the recent pandemic.

“AGCO’s suppliers were instrumental in helping us serve our farmers during one of the industry’s most challenging times in recent memory. This event not only honors their commitment to AGCO’s goals, but it also allows us to share ideas and strategies to ensure continuous improvements in serving our customers,”

said Eric Hansotia, AGCO chairman, president, and CEO.

The Wichita event marked a return to AGCO’s traditional in-person supplier meeting and provided an opportunity for attendees to tour the company’s manufacturing facility in Hesston, which produces Massey Ferguson hay products and Gleaner combines. A Supplier Idea Generation (SIG) workshop spurred discussions of innovation and enhancements between top suppliers and AGCO’s purchasing and engineering teams. Breakout sessions focused on collaboration with the company’s Fendt, Massey Ferguson, Grain & Protein, and Precision Ag & Digital divisions.

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An international jury of professionals from across the world assessed the MF 5S in terms of its design quality and degree of innovation and it follows the MF 8S receiving the same highly respected award in 2021.

“The ‘Red Dot’ is the award for high quality design. To emerge victorious from such a strong group of participants is testimony to the extraordinary quality of the product,”

said the Award’s judges.

“We are honoured to receive this Red Dot Award,” 
“Since its launch the MF 5S has quickly earned a superb reputation as the best in class dairy and livestock tractor. A great ‘all rounder’ – the MF 5S is designed and built to handle a wide range of tasks with ease and comfort.”

says Thierry Lhotte, Vice President & Managing Director Massey Ferguson, Europe & Middle East.

“This award clearly shows its excellent design, with the narrowest steep-nose bonnet delivering outstanding visibility. Along with its straightforward and dependable operation, it offers an industry-leading 4m turning radius and many other practical features for unrivalled versatility,”

he adds.

“The MF 5S truly is ‘Born to Farm’. It is the worthy successor to an iconic family of steep-nosed tractors – dating back to the famous MF 3000 from 1993.
Winning the prestigious Red Dot Award: Product Design 2022 shows how Massey Ferguson is setting the standard in this important segment” 

continues Jérôme Aubrion, Director Marketing Massey Ferguson, Europe & Middle East.

“The MF 5S blends the compact dimensions required by livestock and mixed farmers together with superb performance and ease of use for arable operations. A true multi-purpose workhorse, the range offers the right choice of power and specifications to suit all applications. These modern tractors also deliver straightforward operation and enhanced features with low ownership costs,”

he concludes.

High performance in the yard and field

The MF 5S Series includes five models from 105hp to 145hp. All come with a choice of Exclusive, Efficient, Panoramic or Essential specifications, which offer a range of performance enhancing features to suit all types of farms and applications.

Power for all is delivered by the latest AGCO Power 4.4-litre, four-cylinder engine that meets the latest Stage V emissions regulations with the unique ‘All in One’ SCR technology, designed for the life of the tractor.

Transmission choice

MF 5S Series tractors are available with either the Dyna-4 or Dyna-6 semi-powershift transmission, both with Automatic Mode. A helpful Brake-to-Neutral feature disengages drive when the brakes are applied.

Ultimate loader tractor

The MF 5S Series are ultimate loader tractors – offering industry-leading manoeuvrability, excellent visibility, down to just 4m over the slim, steep-nosed bonnet, as well as efficient, high-flow hydraulics delivering up to 110 litres/min.

Loading operations are made much easier thanks to the new joystick, excellent transmission controls as well as Brake-to-Neutral. To improve visibility and safety, the Visio Roof option provides a clear view of the attachment through the whole lifting range.

Cabs on all MF 5S Series models are equipped to a high specification, with Exclusive and Efficient models, coming with a new armrest. First seen on the award-winning MF 8S range, this houses the Multipad joystick that controls a number of functions including forward/reverse shuttle, linkage and spool valves.

Top field performance

High performance out in the field is ensured thanks to the robust three-point linkage, which can lift up to 6,000kg – 14% more than the previous models.

There is also the latest integrated front linkage. Developed for mounting with the new suspended axle, it helps maintain the industry-leading 4m turning radius. With its increased capacity from 2,500kg to 3,000kg, the front linkage enables operators to improve efficiency by employing larger, wider implements.

Thanks to its impressive 9.5t Gross Vehicle Weight, which is 12% higher than before, the MF 5S can also safely carry and handle larger loads.

Complete connectivity

MF 5S Series can be fully connected with MF Connect telemetry an option on all. A new Geofencing function improves logistics management and security by sending alerts to smart phones and devices if and when machines exit or enter pre-defined areas.

Massey Ferguson’s Datatronic 5 terminal is standard on Exclusive models and an option on Efficient. This ISOBUS compatible, touch-screen operator information station monitors all the tractor functions and controls any ISOBUS compliant implement.

Datatronic 5 can also run MF Technologies’ precision farming functions, including MF Guide automatic steering, as well as MF Section Control and the latest MF Rate Control, which can now handle and manage up to 96 sections, three booms and five products.

Pre-installed MF TaskDoc software is used to create field records, as applied maps, log fuel use, make job reports as well as keep an accurate account of all inputs to every hectare.

Source: Massey Ferguson

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AGCO Corporation announced its exhibit on the National Mall in Washington, D.C., on March 21-22, as part of the Association of Equipment Manufacturers’ (AEM) Celebration of Modern Agriculture event.

Agriculture equipment manufacturers and AEM partners in the Washington D.C. ag community will showcase how “innovation enables sustainability” in the nation’s capital. The event will take place outside USDA headquarters between the Smithsonian Museums and will feature America’s farmers, ranchers, and agriculture innovators on the cutting-edge of science and technology.

“AEM is pleased to provide a forum for showcasing these fascinating displays of the innovations that are enabling modern agriculture to sustainably provide for a growing world, as it will serve as an opportunity to help educate policymakers on the sustainability of today’s producers,”

said AEM Senior Director of Regulatory Affairs Nick Tindall.

On display will be innovations in such product categories as autonomous robot concepts, combines, applicators, windrowers, data management, in-field conservation practices, creative chemistry, tractors big and small, and much more. All the exhibits will feature the advancements that drive American agriculture’s long history of producing more while shrinking its environmental footprint.

“‘Ag on the Mall’ is a great opportunity to showcase how AGCO is helping farmers develop more productive, efficient, and sustainable practices to feed a rapidly growing world. Visitors will see revolutionary products that have won awards for engineering excellence, such as the Fendt Rogator 900 Series Applicator and Massey Ferguson 8S Series Tractor. And we’re very excited to demonstrate our Project Xaver Planting Robot concept, which represents the industry’s most cutting-edge autonomous technology as AGCO leans into the future of farming.”

said Robert Crain, AGCO SVP of Customer Experience and AEM chair.

“Bringing the ag community together for National Ag Day to tell this important story couldn’t happen at a more critical time, as USDA is in the process of developing its Climate-Smart Agriculture & Forestry Partnership Program and environmental sustainability continues to be hotly debated in Congress and the media. Highlighting how innovation enables sustainability will be vital to ensuring policies allow farmers and ranchers to produce and innovators to innovate.”

said Tindall.

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AGCO announced that its Fendt Rogator 900 Series Applicator has been awarded the prestigious Davidson Prize for agricultural engineering excellence.

The Davidson Prize is awarded by the American Society of Agricultural and Biological Engineers (ASABE) and the Association of Equipment Manufacturers (AEM) to their three top-scoring AE50 winners that represents the best of each year’s new products. The Fendt Rogator, along with seven other AGCO products, was awarded an AE50 award in November 2021.

“Fendt is sincerely honored and very proud of this award. The Fendt Rogator exemplifies the qualities recognized by the Davidson Prize – breakthrough innovations and engineering excellence that benefit our farmers and retail operators. Fendt’s design teams relied on tremendous voice-of-customer input and AGCO’s historic application experience to produce a revolutionary solution that provides year-round capabilities without compromises and ROI for a value that’s very unique in the industry.”

said Greg Pumo, marketing director, application equipment, Fendt North America.

The Fendt Rogator 900 Series is a self-propelled, rear-mounted boom applicator with one-button adjustable height and the ability to transform between liquid, dry pneumatic, and dry spinner delivery systems in as little as two hours. Such capabilities allow this single solution to provide year-round application of dry or liquid crop nutrients, crop protection products, and cover crop seeds. The Rogator’s flexibility allows it to serve the functions of multiple traditional applicators, provides for greater control of application timing, and optimizes equipment investment and ROI.

2022 is the second straight year AGCO products have won the esteemed Davidson Prize. In 2021, the company’s 9350 DynaFlex draper header with AutoDock header docking system took the honor.

More information regarding the Fendt Rogator 900 Series Applicator may be found at fendt.com/us/sprayers/fendt-rogator-900. The Fendt Rogator is on display March 10-12 at Commodity Classic in New Orleans, Louisiana, and at Fendt dealerships nationwide.

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