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	<title>Yamaha Archives - North America FarmQuip Magazine</title>
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		<title>Kubota and Yamaha Motor Additionally Invest in U.S. Startup Developing Robots to Automate Strawberry Harvesting</title>
		<link>https://www.americafem.com/2021/10/04/kubota-and-yamaha-motor-additionally-invest-in-u-s-startup-developing-robots-to-automate-strawberry-harvesting/</link>
					<comments>https://www.americafem.com/2021/10/04/kubota-and-yamaha-motor-additionally-invest-in-u-s-startup-developing-robots-to-automate-strawberry-harvesting/#respond</comments>
		
		<dc:creator><![CDATA[Michele Catinari]]></dc:creator>
		<pubDate>Mon, 04 Oct 2021 17:00:12 +0000</pubDate>
				<category><![CDATA[Brand Index]]></category>
		<category><![CDATA[Kubota]]></category>
		<category><![CDATA[Precision Farming]]></category>
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		<category><![CDATA[autonomous]]></category>
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		<category><![CDATA[harvesting]]></category>
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		<guid isPermaLink="false">https://www.americafem.com/?p=275695</guid>

					<description><![CDATA[<p>Automation solutions for ground crops and tree crops farming to contribute to labor-saving and efficiency Kubota and Yamaha have additionally invested in U.S. startup Advanced Farm Technologies (hereinafter &#8220;AFT&#8221;). AFT is a U.S.-based startup seeking to raise efficiency in the agriculture field by developing and manufacturing robots for strawberry harvesting. Their TX robotic strawberry harvester [&#8230;]</p>
<p>The post <a href="https://www.americafem.com/2021/10/04/kubota-and-yamaha-motor-additionally-invest-in-u-s-startup-developing-robots-to-automate-strawberry-harvesting/">Kubota and Yamaha Motor Additionally Invest in U.S. Startup Developing Robots to Automate Strawberry Harvesting</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
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<h3 class="NewsHeadingLevel1__body"><span class="NewsHeadingLevel1__sub">Automation solutions for ground crops and tree crops farming to contribute to labor-saving and efficiency</span></h3>
<p class="Text"><strong>Kubota</strong> and <strong>Yamaha</strong> have additionally invested in <strong>U.S. startup Advanced Farm Technologies</strong> (hereinafter &#8220;AFT&#8221;).</p>
<p class="Text">AFT is a U.S.-based startup seeking to raise efficiency in the agriculture field by developing and manufacturing robots for strawberry harvesting. <span style="background-color: #00ff00;">Their TX robotic strawberry harvester combines an unmanned ground vehicle (UGV) together with image sensors and artificial intelligence (AI)</span>. Those image recognition technology instantly distinguishes ripe and ready strawberries and the grippers at the end of the robot arms gently pick each one. In addition, these automation technologies allow to significantly reduce conventional manned fruit and vegetable processes and maximize operational efficiency.</p>
<p class="Text">With this investment, Kubota and Yamaha Motor will utilize the technologies of both companies to accelerate technological development and business expansion aimed at implementing automated farming solutions which are promoted by AFT for ground crops and tree crops.</p>
<figure id="attachment_275696" aria-describedby="caption-attachment-275696" style="width: 1250px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" class="wp-image-275696 size-full" src="https://www.americafem.com/wp-content/uploads/2021/09/20210921_1.jpg" alt="" width="1250" height="830" srcset="https://www.americafem.com/wp-content/uploads/2021/09/20210921_1.jpg 1250w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_1-300x199.jpg 300w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_1-1024x680.jpg 1024w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_1-768x510.jpg 768w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_1-150x100.jpg 150w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_1-600x398.jpg 600w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_1-696x462.jpg 696w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_1-1068x709.jpg 1068w" sizes="(max-width: 1250px) 100vw, 1250px" /><figcaption id="caption-attachment-275696" class="wp-caption-text">TX robotic strawberry harvester</figcaption></figure>
<p class="Text">This collaborated initiative was realized from the process of open innovation support promoted by each company’s “new division”. Kubota established &#8220;Innovation Center&#8221; in 2019, as a division to promote open innovation through partnerships with external organizations. Those activities allow Kubota to deepen its knowledge of advanced agritech and its business models, thus accelerating the development of its solution business. The Yamaha Motor Group is also using its group company Yamaha Motor Ventures &amp; Laboratory Silicon Valley (YMVSV) established in 2015 to gain a foothold in CVC activities through this investment.</p>
<p class="Text">Working together with external partners, both companies will advance open innovation for proactive engagement with advanced technologies in the broad agricultural field and will work for the purpose of accelerating the creation of new businesses, products, and services to address various global social issues.</p>
<figure id="attachment_275697" aria-describedby="caption-attachment-275697" style="width: 1250px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-275697 size-full" src="https://www.americafem.com/wp-content/uploads/2021/09/20210921_2.jpg" alt="" width="1250" height="830" srcset="https://www.americafem.com/wp-content/uploads/2021/09/20210921_2.jpg 1250w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_2-300x199.jpg 300w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_2-1024x680.jpg 1024w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_2-768x510.jpg 768w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_2-150x100.jpg 150w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_2-600x398.jpg 600w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_2-696x462.jpg 696w, https://www.americafem.com/wp-content/uploads/2021/09/20210921_2-1068x709.jpg 1068w" sizes="(max-width: 1250px) 100vw, 1250px" /><figcaption id="caption-attachment-275697" class="wp-caption-text">Automatic harvesting by image sensors and AI</figcaption></figure>
<p>Source: <a href="https://www.kubota.com/news/2021/20210921.html">Kubota</a></p>
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<p>The post <a href="https://www.americafem.com/2021/10/04/kubota-and-yamaha-motor-additionally-invest-in-u-s-startup-developing-robots-to-automate-strawberry-harvesting/">Kubota and Yamaha Motor Additionally Invest in U.S. Startup Developing Robots to Automate Strawberry Harvesting</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
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