As one of the five main brands in AGCO’s Grain & Protein business unit, Cumberland helps poultry producers increase both animal welfare and farm productivity with innovative climate control, housing, biosecurity, feeding, and watering.

“Cumberland is known for premium quality systems and knowledgeable support to help our customers raise their best birds. The refreshed brand identity builds on Cumberland’s proud heritage and underscores our commitment to developing smart solutions for our customers to better monitor and manage their animals for optimal results,”

said Stefan Caspari, Senior Vice President and General Manager of AGCO’s Grain and Protein brands.

The refreshed logo is modernized but remains recognizable. The elongated “C” that underscores the Cumberland name has been synonymous with the brand throughout its history and remains integral to the refreshed design. It leans forward, thereby signaling the brand’s future growth, direction, and ability to support customers both now and into the future. A new tagline lets customers know how Cumberland can help them raise their best birds.

The CumberlandPoultry.com website has also been redesigned for easier navigation and access to information. It highlights the brand’s broad range of solutions, including feeding and watering systems, feed delivery and storage, nesting systems, and climate control.

Source: AGCO

The post Cumberland Unveils Refreshed Brand Identity and Website appeared first on North America FarmQuip Magazine.

In 2020, John Deere, the National Black Growers Council (NBGC), and the Thurgood Marshall College Fund (TMCF) announced the establishment of LEAP, which is focused on the work needed to improve the lives and livelihoods of Black farmers with a particular emphasis on the preservation of Black-owned farmland in rural communities throughout the United States.

“John Deere has always been focused on its customers and the farming community, and the company also has a rich history of advocating for and investing in opportunities to advance social and economic change,”

said Tharlyn Fox, a John Deere employee and manager of LEAP.

“If you combine that history with the leadership and expertise we have in agriculture, John Deere is uniquely positioned to help address issues such as Heirs’ Property and to further unlock the economic potential of all farmers.”

Heirs’ Property

Heirs’ property — land jointly owned by descendants of someone who did not leave a legal will, thereby leaving them without a clear title to the land — is the leading cause of involuntary land loss among Black landowners. Land that is passed down without a will is delegated to surviving family members by way of fractional ownership, meaning any heir can divide or sell the land.

The coalition is working with organizations like the Federation of Southern Cooperatives (FSC) and others to provide awareness, expertise and legal resources to help Black and other traditionally under-represented farmers gain clear title to their land. LEAP is dedicated to ensuring the long-term sustainability of over 60 million acres of land currently owned or farmed by Black farmers.

“We have connected with and made significant commitments to Black farmers through our partnerships, and we are dedicated to their success and sustainability,”

Fox said.

Source: John Deere

The post John Deere Launches the LEAP Coalition Website to Help the Preservation of Black-owned Farmland appeared first on North America FarmQuip Magazine.

The new site features a streamlined design with improved functionality, easily accessed information, and helpful tools. The redesigned site allows users to find products, options, accessories, and documentation quickly. Other features include:

• Calculators for metering pumps and flow monitors allowing farmers to get
  the best results from John Blue equipment at home or in the field.
• Dealer locator to find authorized John Blue dealers in-person or online.
• Resources for pump videos, product installation manuals, support videos,
  parts diagrams, mobile apps, product catalog, and new products.

“The new website offers a completely new look that is cohesive with our brand. Easier navigation added features, and improved functionality throughout the site make it an even better resource of product information for our customers.”

said Craig Mashburn, John Blue Director of Sales and Marketing.

The website will be updated regularly with product announcements, news, installation manuals, and support videos.

The post Ag Pump Experts Give Farmers Necessary Resources with New Site appeared first on North America FarmQuip Magazine.

The Bobcat Machine IQ wireless communication solution connects customers to their machine’s information anywhere and from any device. Using Machine IQ, customers can monitor vital, time-saving information about their Bobcat compact excavators, skid-steer loaders, or compact track loaders. This information helps customers better track and utilize their equipment while making maintenance and asset management more efficient.

The information recorded by the Bobcat Machine IQ system is delivered to Bobcat Owner Portal, a personalized website accessible via any internet-connected computer, smartphone, or tablet. With access to more information, owners can better manage their Bobcat equipment and maintenance needs to increase machine uptime. Customers can register at my.Bobcat.com to access the Bobcat Owner Portal.

The Machine IQ Basics package is a subscription service that allows customers to effectively manage their fleet. The service is free for the first three years from the original equipment purchase date. Machine IQ Basic features include:

• Basic Telematics – Tracks key information points, including GPS location and history, operating hours, and last recorded fuel levels.
• Custom Asset Name – Allows customers to create personalized names to quickly identify machines in a fleet.
• Maintenance Interval Tracking – Tracks regular planned maintenance and custom maintenance schedules and allows customers to view high-level instructions in the portal for each.

The Machine IQ Health and Security package gives customers the ability to upgrade their machine subscription to proactively monitor their equipment. This service is $200 per year plus a one-time $100 activation fee. It includes all Machine IQ Basic features plus the following advanced features.

• Maintenance Reminder Email Alerts – Notifies customers via email when they are approaching regular maintenance. The alert provides high-level information on how to perform regular maintenance as well as on relevant parts. Customers can access the regular maintenance tracker to see what planned maintenance is coming up.
• Fault Code Notifications and Troubleshooting – Distributes alerts, a clear description, and troubleshooting steps if the machine reports a fault code. Customers can also subscribe to email notifications for alerts and troubleshooting.
• Geofence Creation and Breach Notification – Provides customers with the ability to set up custom boundaries and receive email notifications the moment the machine leaves the specified operation footprint.
• Curfew Creation and Breach Notifications – Alerts customers via email if their equipment is being operated outside of designated days or hours.
• Machine Utilization Reporting – Tracks machine efficiency and utilization to help customers make more informed decisions. The feature compares idle time, working time, and fuel usage as well as generates custom reports.
• In-Portal Notification Management – Gives customers the ability to monitor notifications within the portal. A clear notification counter on the home page provides a singular place to manage all important machine notifications.

Source: Bobcat

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