AUSA Finalises the Sale of Excelway and Launches a Plan to Double its Turnover Within Five Years

Michele Catinari — Tue, 28 Dec 2021 17:00:27 +0000

AUSA has signed a sale agreement for the Excelway range with Madvac, the Canadian manufacturer of compact multi-purpose chassis and vehicles, and also with Kaoussis, Greece’s leading manufacturer of waste management equipment.

AUSA road maintenance and cleaning vehicles were marketed under the Excelway brand name, but now AUSA will be focussing on developing its industrial machinery business to pursue the company’s strategic plan for expansion.

Ramon Carbonell, CEO of AUSA states:

“In 2022, AUSA will begin a major plan for international expansion with the aim of doubling its turnover within five years. We will achieve this objective by focussing on our range of industrial vehicles, which have been the core of our business since it was established. With the Excelway range, we have developed in-depth technological expertise which we are leveraging to enhance all our products. After a long process, which we initiated during 2020, we believe that the proposals from Madvac and Kaoussis were the best way to ensure that the Excelway product range can begin a new phase of development and meet the current demand.”

AUSA’s new strategic plan includes major expansion in North America, the Asia-Pacific
region and Central Europe – regions where the manufacturer is already present, and
where it intends to increase its market penetration.

To rise to the challenge of this major international expansion, AUSA has invested 12
million Euros in renovating its models in the period from 2016 to 2020, and the company
is planning similar investments to update its catalog of more compact models in
coming years.

“We have the best and most varied range of industrial products in our company’s history. We offer efficient, tough, and safe machines which meet the needs of our customers worldwide. Sales of machines in our industrial range have risen by over 80% since 2016 and, along with the investments which we have made to improve our facilities – which have a production capacity of 10,000 vehicles per year – plus our great staff, we are convinced that this is the best time to focus our business and venture strongly into these markets,”

Ramon Carbonell concluded.

The post AUSA Finalises the Sale of Excelway and Launches a Plan to Double its Turnover Within Five Years appeared first on North America FarmQuip Magazine.

Väderstad stands out in survey: “The strongest brand we have seen”

Marco Pinza — Thu, 30 Jul 2020 19:00:18 +0000

The analysis company Strat7 Bonamy Finch measured Väderstad’s brand against nine other companies on the Swedish market. 99 percent of farmers surveyed said that they were familiar or very familiar with Väderstad as a company and an overwhelming majority were positive about Väderstad’s brand.

Väderstad is a family company from Östgötaslätten that manufactures and sells high-performance agricultural machinery for soil cultivation, seed bed preparation and seed sowing and has 1500 employees in 40 different countries. Last year, Väderstad had a turnover of SEK 3.3 billion [USD 3.7 billion].

The analysis company Strat7 Bonamy Finch conducted the brand survey in March 2020 on behalf of Väderstad, via telephone interviews with farmers all over Sweden, where Väderstad was measured against nine other companies in the industry.

The result was very positive, with the interviewees having both an extremely high awareness of Väderstad as a brand, but also a very high awareness of Väderstad’s product programme and they were very positive about our products.

Our thorough survey of a large sample of farmers in Sweden shows how strong the Väderstad brand is. Strat7 Bonamy Finch has over many years conducted surveys for hundreds of brands from different product categories all over the world, but the Väderstad brand in Sweden is the strongest we have seen for some time,

says Leigh Morris, founder and strategy manager for Strat7 Bonamy Finch.

Bo Stark, who is responsible for the Nordic region at Väderstad, sees the results of the survey as a part of long-term work in the Swedish market.

This is based on work that we have been doing for many years where we have maintained the same focus and the same values. We are “never far away” and work closely with our farmers and our dealers. Our staff in the field is very knowledgeable and always on hand, especially during the growing season,

he says.

Source: Väderstad

The post Väderstad stands out in survey: “The strongest brand we have seen” appeared first on North America FarmQuip Magazine.

turnover Archives - North America FarmQuip Magazine

AUSA Finalises the Sale of Excelway and Launches a Plan to Double its Turnover Within Five Years

Väderstad stands out in survey: “The strongest brand we have seen”

The analysis company Strat7 Bonamy Finch measured Väderstad’s brand against nine other companies on the Swedish market. 99 percent of farmers surveyed said that they were familiar or very familiar with Väderstad as a company and an overwhelming majority were positive about Väderstad’s brand.