In his new role, Reed will oversee all activities for DTR, including sales, marketing, and distribution, and be responsible for leading the SelecTrucks brand of used semi-truck retailers. Reed rejoins DTNA from Meritor Inc. where he spent the past five years progressing through various senior leadership roles, most recently serving as vice president of global business development for electrification.

“We’re excited to welcome T.J. Reed back to the Daimler Trucks North America team where his industry knowledge, incredible leadership skills, and previous DTNA experience are a perfect complement to the high-performing team in place at Daimler Trucks Remarketing. T.J. is uniquely suited to continue to grow and develop both the Daimler Trucks Remarketing organization and the SelecTrucks brand in the coming years,”

said David Carson, senior vice president, sales and marketing at DTNA.

During his previous tenure at DTNA, Reed oversaw both product marketing and product strategy for Freightliner and Detroit as director of product strategy and, earlier, as director of product marketing. Reed also previously held roles in strategic pricing and sales. He originally joined Daimler in 1998 as a custom application engineer for the company’s line of vocational trucks.

Beyond his professional contributions to the commercial vehicle manufacturing industry, Reed has routinely mentored and coached young professionals in the industry. Additionally, both Reed and his wife actively support the Rare Kidney Foundation, which focuses on raising awareness, building community, and advocating for patients with rare genetic kidney diseases.

Reed holds an MBA from Michigan State University and earned a bachelor’s degree in business and history from Muskingum University.

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Western Star introduced the newest addition to its purpose-built vocational line-up, the all-new Western Star 47X. The truck complements the Western Star 49X to establish the Western Star X-Series and extend the platform’s reach into entirely new vocational applications.

With a standard 111.6″ BBC, the 47X is well suited to regions or applications that require a shorter overall vehicle length, such as drywall trucks, and for those that need to meet federal or local bridge law requirements, such as mixers or super dumps, an optional 110.8″ BBC. With the shorter hood and a wheel cut up to 50 degrees, the 47X further optimizes maneuverability for work on construction sites or operations in congested urban environments.

“With the 47X and the 49X, we can offer our vocational customers different options that will give them the right tool for their specific job needs. The vocational segment is a broad segment, covering many different applications, and our Western Star X-Series reflects that reality. Whether their work is heavy-haul, logging and timber operations, or construction, we have the right Star for our customers,”

said David Carson, senior vice president, sales and marketing, Daimler Trucks North America (DTNA).

A lighter heavyweight

Western Star has a long legacy of manufacturing durable, hard-working trucks. With the X-Series, DTNA engineers have evolved that legacy to consider the needs of today’s customers and have completely reimagined the modern vocational truck.

“A key priority was to consider how to reduce mass without compromising strength. From the cab to the frame rails, to powertrain and battery configurations, we examined all features to deliver weight savings to our customers for greater productivity and profitability,”

said Tracy Mack-Askew, chief engineer of chassis, propulsion, and vocational engineering, DTNA.

The 47X is approximately 200 lbs. lighter than the 49X in like-for-like spec and is best for weight-sensitive applications like mixers and bulk haul. All X-Series trucks have tougher, yet lighter, single-channel frame rail options versus legacy products. The platform offers frame rails with best-in-class RBM (resisting bending moment) of up to 3.8 million inch-lbs. to last longer and return a greater payload. A new 9.5-millimeter single-channel rail option is available and features comparable strength as today’s 11-millimeter rail. Standard high-strength aluminum forward, rear, and end-of-frame cross members further reduce mass, as does a new two-battery option.

A cab fit for a king

The X-Series steel-reinforced aluminum cab further reduces mass by up to 8 percent while offering greater driver comfort with 13 percent more space than competitors. An optional two-person bench seat is available for applications demanding a large on-site crew, and a new space-optimized, in-cab battery box affords additional legroom to the operator. An optional roof-mounted condenser offers maximum airflow through the radiator for stationary applications like construction and mining while keeping operators comfortable.

All X-Series models come standard with operator-centric features such as a wrap-around dash that provides easy access to the driver command center and B-panel. On the B-panel, a flex panel can be prepped for a tablet or configured for an additional 12 switches or 10 gauges. The truck’s interior also includes upscale appointments such as metal accents, while all-metal exterior brightwork is distinctive as well as durable.

The 47X’s unique hood offers industry-leading forward visibility of 24.8 feet – an 11-inch improvement over the 49X – while its composite construction and ISO Tech suspension system resist bending and cracking by absorbing and dissipating vibrations from road inputs.

A real power play

The 47X comes standard with the Detroit DD13 Gen 5 engine, which features higher compression ratios and a new swirl piston design to further improve combustion and efficiency. ThermoCoasting in the DD13 Gen 5 prevents after-treatment cool-down during a driving regen to keep the system at its optimum temperature and significantly reduce the need for parked regens.

For weight-sensitive applications, the Cummins L9 and X12 engines are available for the 47X. Optional front-engine power take-off (FEPTO) is offered on both Cummins engine offerings and the Detroit DD13 for applications like snowplows. Similarly, rectangular fuel tanks and a raised after-treatment system mounting are offered with Cummins engines for better clearance for belly plows, making them a clear choice for municipalities and customers maintaining critical roadways in the winter months.

The 47X is also offered with the all-new DT12-V transmission, which is built on the proven DT12 and has more than 35 million miles of vocational-specific testing. The DT12 includes three work-ready mode applications: Rock-free mode, Off-road mode, and Paver mode for the challenges of specific vocational applications.

The standard for any 47X equipped with the DD13 Gen 5, the Detroit Assurance suite of active safety systems brings industry-leading active safety solutions to the vocational segment, including active brake assist, side guard assist, adaptive cruise control, and more to keep operators, workers at the job site, pedestrians, and other motorists safe.

Ready to get on the job faster

Western Star partnered with leading truck equipment manufacturers (TEMs) to ensure the X-Series supports fast and efficient upfits. The 47X’s mid-chassis packaging has a number of clear back-of-cab configurations while unobstructed frame rails provide more efficient body integration. The QuickFit Interface System offers ready access to electrical architecture and was designed for easy TEM interface, programming, and access to power. The CHEC Tool from DTNA enables TEMs and dealers to view and modify electrical configurations, giving them the power to customize inputs and outputs and change parameters within minutes.

“With the power of QuickFit and CHEC, you can take things that were once considered to be complex, expensive, or impossible to do and accomplish them more easily and efficiently,”

said Carson.

A Flex Panel located in the dash B-panel of the truck gives TEMs the ability to mount body controllers, making Western Star the only OEM that doesn’t require compromising space between the seats to do so. The Flex Panel can also accommodate additional gauges, switches, or a RAM Mount prep, depending on customer needs.

The 49X remains an unmatched workhorse ideally suited to heavy haul and logging operations. Both models – depending on spec – are also ready to tackle oil fields, towing & recovery, bulk haul, crane, and dump applications.

Noted Carson:

“With the addition of the 47X to the X-Series line-up, Western Star is offering fresh, modern trucks with purposeful technologies to enable all vocational customer’s success. The wide breadth of segment coverage means that there’s a Star for every need.”

The all-new 47X is available for order now and delivery to customers begins in early 2022.

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“Through her 13 years at Daimler Trucks, Marcela has earned the trust and recognition of employees, peers and customers both in Mexico and across the region,”

said John O’Leary, president and CEO, DTNA.

“With her combination of varied Daimler Trucks experience, business acumen, and dedicated leadership, she is well-suited to lead our business in Mexico to even new heights in the coming years.”

Barreiro is a 13-year veteran of Daimler Trucks Mexico, most recently serving as the company’s head of human resources for the 8,000-strong workforce spread across two truck manufacturing plants and five additional locations in the country. She joined Daimler Trucks Mexico in 2008 as a member of the legal staff and served as the company’s general counsel for six years prior to leading the HR function.

She is the first woman to run the Daimler Trucks Mexico entity and is a strong proponent of diversity, equity and inclusion across the company and the industry. During her tenure heading HR, she helped the Daimler Trucks Mexico manufacturing organization win recognition as a Great Place to Work (2020). Similarly under her leadership, the company’s physical and mental wellness program for employees was recognized for its success by the Wellness Council of Mexico. Barreiro’s individual contributions were also recognized in 2020 when she was named one of the top 100 Most Powerful Women in business by Magazine Expansión.

Barreiro earned a bachelor’s degree in law at the National University of Mexico, holds an MBA with emphasis in business law from the Ilustre Colegio de Abogados de Madrid, and earned three postgraduate degrees in international commercial law, financial law and taxes from the Panamerican University.

Barreiro replaces Flavio Rivera who is separating with Daimler after 16 years with the company, the past four as president and CEO of Daimler Trucks Mexico.

Concluded O’Leary,

“We extend our many thanks to Flavio for his many years with Daimler and for his four years of dedicated leadership of the entire Daimler Trucks Mexico organization.”

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As a member of the Lonestar Truck Group and TAG Truck Center (TNTX) family of dealerships, SelecTrucks of Texarkana is committed to providing customers with unwavering support before, during, and after the sale. Like all SelecTrucks locations, the Texarkana addition, along with its experienced sales staff, offers on-site finance-leasing, and best-in-class truck warranty options and coverages. Used inventory goes through an extensive inspection, service, and make-ready to ensure each unit is brought to the very best condition for customers.

“We have a great and long-standing relationship with Daimler Trucks Remarketing, and we are committed to taking it to the next level with the opening of SelecTrucks of Texarkana approximately a year after the successful opening of our SelecTrucks of Memphis location,”

said Jay Simmons, dealer partner, TNTX.

“Our entire SelecTrucks team has a passion for helping customers make important decisions for their business when purchasing a truck. The new Texarkana location and our partnership with TNTX will only further enhance our dedication and support for our valued customers,”

said Mary Aufdemberg, president and general manager of Daimler Trucks Remarketing.

SelecTrucks of Texarkana is a proud member of the Used Truck Association (UTA) and offers all makes of used trucks. The new location for SelecTrucks of Texarkana is 1902 St. Michael Drive, Texarkana, Texas.

SelecTrucks of Texarkana is one of 35 locations in the quickly growing nationwide network of SelecTrucks centers.

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“There is no better time to open new SelecTrucks locations to ensure used truck buyers have a go-to place they can confidently purchase the quality, well-cared-for used trucks they need to successfully run their businesses. We’re honored to expand our presence and ensure greater accessibility to the best trucks, with the best warranties, from the best team.”

said Mary Aufdemberg, president and general manager of Daimler Trucks Remarketing.

New SelecTrucks locations opened in Chicagoland the first few weeks of 2021 include:

• SelecTrucks of Chicago, Elmhurst, Ill.   
• SelecTrucks of Chicago, Shorewood, Ill.
• SelecTrucks of Chicago, Gary, Ind.
• SelectTrucks of North Chicago located in Hampshire, Ill.   

Like all SelecTrucks Centers, the new Chicagoland locations offer a wide selection of used trucks, industry-leading, comprehensive warranty packages, flexible financing terms, and business support. SelecTrucks Centers are staffed by knowledgeable advisors dedicated to helping customers find the right pre-owned trucks for their business.

SelecTrucks of Chicago

All three SelecTrucks of Chicago locations are part of the TransChicago Truck Group, which started with a single commercial truck dealership in Franklin Park, Illinois in 1982. All TransChicago locations are Elite Support certified to offer unmatched customer service and efficiency every time a Freightliner or Western Star truck comes in for maintenance or repair.

“Our family’s commitment to Chicagoland stretches back nearly 40 years. We are dedicated to ensuring that all of our customers, regardless of the industry they serve, price point, or application have access to the best trucks and after-purchase support on the road today. We are all thrilled to introduce SelecTrucks centers at our dealerships, as together we share unwavering principles and commitment to excellence on behalf of our customers.”

said Doug Cayce, president of TransChicago Truck Group.

All SelecTrucks of Chicago locations is open weekdays from 8:00 a.m. to 5:00 p.m. and Saturdays from 8:00 a.m. to 12:00 p.m.

SelecTrucks of North Chicago

SelecTrucks of North Chicago is a member of the Truck Country family of dealerships, which proudly operates 24 new truck dealerships across the Midwest.

“Our sales team at Truck Country has been serving truck customers in the Midwest for nearly 60 years. We operate with the same dedication and commitment to the customer our founder, Robert McCoy, pioneered in the industry. We are all very excited to open SelecTrucks of North Chicago and believe in delivering unparalleled service, value, and support to our customers.”

said Doug McCoy, president of Truck Country.

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The Portland plant will be the first vehicle manufacturing plant to achieve CO₂-neutral production in the global Daimler Trucks network. DTNA is making a significant investment in the facility as it prepares for production of the Freightliner eCascadia and Freightliner eM2, the company’s first battery-electric medium- and heavy-duty trucks planned for the start of series production in 2022.

“The commitment we have to CO₂-neutral vehicles starts with how they are produced, and we are on the path to achieving carbon-neutral production, beginning with our Portland truck plant in 2020. With our quickly growing portfolio of battery-electric vehicles and our transformative work in hydrogen fuel cell commercial vehicles that will be on the road within the decade, our future and our industry’s future is electric.”

said Roger Nielsen, president, and CEO, DTNA.

Partnerships to Achieve Carbon Neutrality

The Portland plant developed a strategy with local partners that will have a powerful impact. Through a partnership with Energy Trust of Oregon, the plant has reduced its energy consumption from vehicle manufacturing with equipment replacement and facility upgrades. The upcoming implementation of ISO 50001 will ensure further improvement in energy efficiency for the Portland plant.

As a signing member of Portland General Electric’s Green Future Impact program, DTNA has also committed to the purchase of “green” energy from wind and solar power generation, including from the recently announced Pachwáywit fields, slated to be Oregon’s largest solar facility, located in Gilliam County, about 150 miles east of Portland.

Geoffrey Jansen, plant manager, Portland truck manufacturing plant, DTNA, said:

“Sustainability is not a new topic for Daimler Trucks North America or for those of us here in Oregon, and we are excited to support our global commitments by getting a head start in our own home town. This announcement is even more meaningful since we will begin building the all-new electric Freightliner eCascadia and Freightliner eM2 here within the next couple of years.”

Environmental Leadership

DTNA is committed to ambitious goals to reduce emissions of CO₂ and volatile organic compounds, energy consumption, waste generation, and water consumption in an effort to make a powerful positive environmental impact for the communities in which it does business and on the world as a whole. For Daimler Truck & Buses, sustainability means permanently creating value for all stakeholder groups: for customers, employees, and investors as well as for business partners and society as a whole.

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Miller Industries is a leading manufacturer of towing and recovery equipment based in Ooltewah, Tenn., and has been a Freightliner customer for more than 24 years. Miller Industries was founded in 1990, employs around 1,200 employees worldwide, and is listed on the New York Stock Exchange. The company has a total of three manufacturing facilities in the United States, one in England and one in France.

Guests of honor from Miller Industries included: Will Miller, president, and CEO; Vince Tiano, vice president of sales; Kipp Felice, vice president of marketing and business solutions; Billy Drane, director of heavy-duty equipment; and Greg Newman, the salesman at Allied Freightliner-Western Star.

DTNA works closely with the engineering and manufacturing teams at Miller Industries on chassis specifications to meet their needs and make body upfit seamless. For example, air tanks are located to spec on the chassis to eliminate any interference with body equipment, and clear electrical interfaces are provided for the PTO and lighting to reduce assembly time.

“We appreciate the continued support of our customers, suppliers, and employees, all of whom have contributed to our 41 years of success. Our team will continue its unwavering commitment to delivering exceptional quality and service to our customers.”

said Craig Redshaw, general manager at the Mount Holly Truck Manufacturing plant.

More than 800 employees at the Mount Holly Truck Manufacturing plant produce the M2 106 – the industry’s best-selling class 6/7 vehicle – as well as Freightliner’s line of severe duty truck models.

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Source: Nikola Motor

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“We’d like to thank Lee Rowe and his team at Sarens Canada for the recent acquisition of two new National Crane NBT30H-2s (30 USt capacity) and a new long-reach NBT55L (55 USt capacity),”

said Chris Gray, territory manager at Strongco, which supplied the boom trucks to Sarens Canada at the handover ceremony in early June.

“We look forward to supporting Sarens Canada as they continue to grow in the country and other regions.”

Source: Manitowoc Company, Inc.

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