AGCO named Gunnison Cattlemen’s Days, Burke Stampede, Prescott Frontier Days, Pendleton Round-Up, and Reno Rodeo Committees it’s 2021 Sowing Good Deeds finalists. The annual contest recognizes Professional Rodeo Cowboys Association (PRCA) rodeo committees who go above and beyond in their charitable endeavors, making positive impacts in their local ag communities. AGCO will announce the winning committee at the 2021 PRCA Awards Banquet on December 1, during the PRCA Wrangler National Finals Rodeo (WNFR) in Las Vegas. The overall winner receives a Massey Ferguson tractor valued at over $60,000.

“Rodeos are an important part of the fabric of America, supporting not only revenue-generating competitions but local ag organizations like FFA and 4-H that represent the future of our industry. Sowing Good Deeds shines a spotlight on the generosity and services provided by rodeo committees across the United States. AGCO is proud to recognize these unsung heroes who selflessly give their time and talents to make our ag communities stronger,”

said Matt LeCroy, director, marketing hay and forage for Massey Ferguson North America.

AGCO, a proud sponsor of the PRCA through its Hesston by Massey Ferguson and Massey Ferguson brands, implemented the Sowing Good Deeds contest five years ago. This year’s finalists represent the best of what the PRCA stands for – community impact, innovation, and their ability to overcome adversity.

“These committees have worked tirelessly to improve their local communities. They embody the spirit of entrepreneurship that defines American agriculture. They have initiated change or responded to challenges to help unite their communities during an unprecedented time. It’s an honor to assist their efforts with equipment for year-round success,”

LeCroy said.

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AGCO Corporation announced Caldwell Night Rodeo Committee of Caldwell, Idaho as the 2020 Sowing Good Deeds award winner. The winner was announced at the Professional Rodeo Cowboys Association (PRCA) 2020 Wrangler National Finals Rodeo in Arlington, Texas. Caldwell Night Rodeo will be presented with a new MF 2606 H Series tractor with loader in December by their local Massey Ferguson dealer, Agri-Service.

AGCO’s Sowing Good Deeds program highlights the positive impact that rodeo committees provide communities throughout the U.S. that promote the sport and support their local areas through charitable services, civic involvement, and educational activities. Participants are evaluated on their commitment to community involvement, their entrepreneurial spirit, and — especially critical in 2020 — their ability to adapt to challenges and overcome adversity.

said Darren Parker, director, Marketing Communications and Massey Ferguson at AGCO:

“A new tractor — especially a bright red Massey Ferguson — always attracts attention. But Sowing Good Deeds directs the spotlight on the generosity and services provided by rodeo committees across the U.S. They are unsung heroes who selflessly give their time and talents to their communities and make them better places to live. AGCO’s Hesston and Massey Ferguson are proud to support the PRCA and all of these very hard working and deserving committees.”

For Caldwell Night Rodeo (CNR), winning this year’s contest provided a challenging 2020 with a much-needed bright spot. Like many of their counterparts across the country, the pandemic required the CNR team to cancel their namesake event out of concern for the greater community’s health. But, even in the face of such disappointment, CNR continued serving their neighbors with innovative and safe efforts that promoted empathy and understanding, supported struggling families, and facilitated acts of kindness with their Be A Light Campaign.

Caldwell Night Rodeo has been a fixture in Idaho’s Treasure Valley for 96 years, becoming one of the United States’ largest outdoor rodeos and receiving recognition from the PRCA and many of the sport’s top publications. The rodeo’s civic involvement includes decades-long support of the local YMCA and fire and police departments, which have helped parents of school-age children and built healthy relations with public service members. Along with its sister non-profit, Caldwell Western Heritage Foundation, the group supports local 4-H and FFA chapters and provides six college scholarships to students with agricultural interests. CNR’s annual rodeo raises funds for area veterans, breast cancer screenings, domestic violence crisis centers, and area shelters. And the group makes professional rodeo more available to the community by providing discounted and free attendance to first responders and children during its rodeo week activities.

George Taylor, CEO of the Professional Rodeo Cowboys Association, said:

“Congratulations to the Caldwell Night Rodeo for this most deserving award. Caldwell goes above and beyond not just to put on a rodeo that makes it one of the most esteemed in the PRCA but also in the community to do what it can, where it can. The Caldwell Night Rodeo committee should take pride in this recognition. It truly represents the spirit of the West and the PRCA.”

Nicole Cassity of Caldwell Night Rodeo expressed excitement and gratitude for winning the Sowing Goods Deeds contest.

“This honor validates the dedication of our Board of Directors and volunteers who have worked tirelessly to support the rodeo and the Caldwell area for so many years. 2020 required us to improvise and find new ways to engage the community, assist our neighbors, and make ends meet. We’re very excited about the many ways the new tractor will make the coming years so much easier, and we’re also touched and grateful for the recognition it represents of the people who make Caldwell Night Rodeo possible.”

AGCO brands Hesston and Massey Ferguson are longtime sponsors of the PRCA, and 2020 is Sowing Good Deeds’ fourth year of recognizing the service achievements of rodeo committees across the United States.

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