rebrand Archives - North America FarmQuip Magazine

Kuhns Mfg. Rebrands as Norden Mfg.

Michele Catinari — Tue, 01 Feb 2022 18:00:39 +0000

Hay equipment manufacturer Kuhns Mfg., based in North Bloomfield, Ohio, has announced it will rebrand as Norden Mfg. The company’s press release states,

“Kuhns Mfg. has often been confused with another great company named Kuhn. Kuhn (without the s) is a great, 200-year-old company from France that also manufactures and sells hay equipment. They are much larger than we are. As we continue to grow in our global reach and product lines, we find it necessary to be clear in our branding.

“This change to Norden Mfg. is just one necessary and exciting step forward for our company. By renaming Norden Mfg., we’re highlighting our values and giving clarity to our identity. We will always celebrate and be thankful for our history as Kuhns Mfg. as we navigate our path forward.”

The name change will take place in early February.

Source: Kuhn

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Blount Rebrands as Oregon Tool

Michele Catinari — Mon, 17 May 2021 17:00:32 +0000

Blount, Inc. unveiled a new corporate name that positions it for growth while honoring its heritage: Oregon Tool. The global manufacturer of professional-grade cutting tools and equipment selected Oregon Tool as its new name to harness the power of its pioneering origin story.

Over the years, the company has grown into a multinational organization with numerous acquisitions and mergers. Today, the newly named Oregon Tool has over 3,000 team members and sells thousands of products in more than 110 countries across multiple consumer brands, among them Oregon, Woods, and ICS Diamond Tools. The company is a manufacturer of saw chains and guide bars for chainsaws and diamond saw chains for concrete and pipe, agricultural tractor attachments, and is an original equipment manufacturer (OEM) supplier of first-fit and replacement parts.

In addition to launching into adjacent categories, the company’s growth strategy includes: evolving its branding across product lines, building on its legacy of innovation, and leaning into global stewardship to promote the sustainability of the industry as well as to support those who work in it.

The shift from Blount, Inc. to Oregon Tool will be effective June 2. Tonnesen said that the brands and reliable, high-quality products that customers have come to know and trust will remain the same – they will simply operate under the umbrella of Oregon Tool instead of Blount, Inc.

Source: Blount

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