“The 2025 models are more than just a refresh of our compact lineup; they are a completely new approach to what compact tractors can offer modern operators. By incorporating customer feedback and nearly two centuries of engineering expertise, we’ve created a lineup that provides more value, greater comfort and unmatched versatility. Our goal is to empower operators to achieve better, no matter the task.”

said Kevin Lewallen, Tactical Marketing Manager for Compact and Utility Equipment (CUE), Massey Ferguson.

Designed With Operators in Mind

The Premium Series (24.8 – 60.3 HP) combines Massey Ferguson’s dependable design with superior performance and comfort, excelling in applications like snow removal, landscaping and fieldwork. With versatile cab and transmission configurations, enhanced durability and operator-focused upgrades such as deluxe interiors and LED lighting, the series meets diverse needs. At the forefront is the MF 1M.25, a 25-horsepower model with advanced features like an air-suspended seat, tilt steering and a robust frame, delivering innovative, cost-effective solutions for modern operators.

Complementing the Premium Series, the Economy Series (24 – 57.3 HP) balances affordability with capability, offering automotive-style operation, durable frames and ergonomic enhancements like wider operator stations and R-14 tires for adaptability across varied terrains.

For smaller-scale needs, the Sub-Compact Series (22.5 – 24.5 HP) delivers great versatility with features like expanded attachment options and a flat operator platform, ensuring ease of use for homeowners and first-time operators.

The post Massey Ferguson Upgrades Compact Tractor Range appeared first on North America FarmQuip Magazine.

Massey Ferguson Celebrates the 175th Anniversary
2022 is Massey Ferguson’s 175th anniversary and the brand will celebrate this milestone achievement with a special vintage showcase featuring museum-quality tractors from across the area. Balancing the impressive heritage display will be many of today’s most popular Massey Ferguson machines and implements, including a full display of the brand’s new S Series tractors, a first-time opportunity for FPS attendees. This dependable tractor lineup – the 8S, 7S, 6S, and 5S series – combines innovative features with Massey Ferguson’s proven reliability for a cost-effective, farmer-driven solution.

“We’re excited to celebrate Massey Ferguson’s 175 years with the farmers – as well as many of the tractors – that made them possible. This heritage display alongside our newest solutions shows Massey Ferguson’s constant evolution over the decades to provide the straightforward and dependable machines our farmers have needed.”

said Darren Parker, vice president of Massey Ferguson, North America.

Cutting-Edge Products from Fendt
AGCO’s Fendt brand will exhibit an array of its innovative and farmer-focused equipment at this year’s Farm Progress Show and unveil an updated version of one of its most popular tractors. Many of Fendt’s latest revolutionary and award-winning products will be featured in the AGCO booth, including the Fendt Rogator 900 Series applicator, the Fendt Momentum planter, the Fendt IDEAL 10T combine, and FendtONE equipped tractors. Attendees will enjoy a hands-on opportunity with a Fendt Rogator 900 Series applicator in the Ride ‘n’ Drive area.

Hesston by Massey Ferguson Marks 75th Anniversary with New Windrower, Large Square Baler, and Tedder
Hesston by Massey Ferguson continues to celebrate its 75th anniversary with displays of new equipment for hay producers. The new WR Series Windrower provides closed-center hydraulics for greater power or fuel economy, updated electronics with single or dual Datatronic 5 monitors, and new shielding for better airflow. The 2200 Series Large Square Baler also includes updated electronics with Massey Ferguson Connect telemetry, along with a five-bar pickup for higher capacity and poly wrappers for longer life. The TD X Series Tedder is new to North America and offers heavy-duty frames, tines, and drivelines to handle the toughest of silage crops.

2023 Model Year Marks Gleaner 100th Anniversary
AGCO’s Gleaner brand is preparing for its own milestone anniversary, as the 2023 model year marks 100 years of farmer-focused innovation and a simple and highly efficient harvest experience. Gleaner will have a commemorative display in the booth along with its lineup of innovative harvesting equipment for 2023 in anticipation of next year’s anniversary.

GSI to Showcase GrainVue Grain Management System
GSI’s large exhibit in the AGCO booth will highlight its innovative GrainVue grain management system. GrainVue leverages digital cable technology to monitor stored grain temperature and moisture to provide alerts and automatic activation of fans to help prevent out-of-condition issues. The system uses cloud-based connectivity to enable remote management via mobile or desktop devices. With automatic updates and alerts, one person can manage multiple bins.

“Keeping a close eye on grain conditions and inventory lets growers pursue higher premiums and get the most out of every bushel they harvest.”

explains Greg Trame, director of technology sales for GSI.

Precision Ag Solutions from Fuse
Precision ag drives efficiencies across entire farming operations and AGCO’s Fuse technology will be on display throughout the booth and in the Fuse tent, which will be available between the Fendt and Massey Ferguson exhibits. Of particular interest will be Geo-Bird, a new and free operation planning tool for creating and optimizing way lines. Fuse’s precision ag experts will be on hand to help farmers manage their data across brands and accomplish more with less – a critical advantage to mixed-fleet operations as input costs increase.

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AGCO Corporation, a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, proudly celebrates the 175th anniversary of its Massey Ferguson brand.  As the first company to sell agricultural products on a global scale, Massey Ferguson has provided straightforward, dependable solutions for generations of farmers. The brand celebrates this milestone anniversary with a renewed dedication to farmer-focused innovation, embodied by the Massey Ferguson 8S Series tractor and the rest of the MF S Series lineup.

“For 175 years, the farmer has been at the heart of everything we do. We are, and always have been, agricultural problem solvers dedicated to providing the right equipment, at the right price, for individual farming operations. Our equipment is born to farm — delivering new cutting-edge ag advancements every decade and offering the sustainability and performance farmers need not just for today, but for the next hundred years.”

said Darren Parker, vice president of Massey Ferguson North America.

A Legacy of Farmer-Focused Innovation

From industry first to industry staples — like Harry Ferguson’s historic 3-point implement hitch system — over the past 175 years, Massey Ferguson has embraced innovation to produce dependable, economic farming implements for a wide range of applications and environments. Ours is a story of ingenuity, grit and a deep understanding of the farmers we serve. When Daniel Massey recognized the benefit of industrially manufactured implements and established Massey Manufacturing Co. in Ontario, Canada, in 1847, he began a legacy of farmer-focused innovation that carries through to our current equipment lineup. Our product line began with some of the first mechanical threshers, and we remained at the forefront of the ag industry with:

• The first mass-produced, self-propelled combines and combine harvesters
• Some of the first four-wheel-drive tractors
• First electronic hitch control systems
• And much more

However, it was Harry Ferguson’s TE 20, released in 1946, that truly embodies the spirit of Daniel Massey’s original company. This light, reasonably priced tractor could replace machines one and a half times its size, increasing productivity, versatility and ease of use. As part of the newly created Massey Ferguson brand, Harry Ferguson helped usher in a new generation of straightforward, dependable design. Today, our engineers continue to push the boundaries of performance, productivity and comfort with revolutionary equipment releases in HHP, CUE, material handling, hay and forage, planters and more.

Dependable Farmer Experience

Throughout our 175-year history, Massey Ferguson has made strategic acquisitions and investments to meet the needs of a dynamic industry. We have always focused on providing the right equipment at the right cost for the region and application by leveraging the best components of our portfolio to benefit our customers. These investments include:

• Partnership with “Sunshine” stripper harvester, which drastically improved productivity.
• Acquisition of Wallis Tractor, featuring the U-frame, which brought us closer to self-supporting frames.
• Partnership with Perkins Engines, builders of the most sustainable engines at the time.
• Acquisition of Landini, the Italian manufacturer of the first track-type tractor.

In 1994 Massey Ferguson joined the AGCO Corporation brand portfolio. This partnership allows us to combine resources across the family of AGCO brands to provide the most dependable, hardworking equipment for Massey Ferguson customers across the globe. Additionally, it provides access to world-class services, including AGCO’s GenuineCare and AGCO Protection. Farmers can focus on the field, not equipment maintenance, confident their assets are protected by the financial strengths of a global brand.

Straightforward Equipment Solutions

Over the decades, Massey Ferguson has continued to grow by providing solutions to those who wish to increase productivity, dependability and agricultural sustainability. Few brands can boast the wealth of knowledge and decades of experience that have resulted in powerful, dependable components at the forefront of the ag industry. The MF 8S Series is the culmination of 175 years of our progress — and our farmers’.

As North American agriculture changes to meet more stringent health and safety guidelines, operator comfort has become a key focus. Our exclusive Protect-U design puts a 9.4-inch gap between the engine and the cab. This results in less noise — just 68 dBa — and less vibration. A streamlined hood design and all-in-one aftertreatment system paired with a 360-degree view, offer improved visibility in all operations. The MF 8S Series leverages our selective catalytic reduction (SCR) system to provide 40% less emissions from previous stages and fuel savings at lower engine revs, all while delivering a straightforward compliance that doesn’t lead to downtime. Additionally, cutting-edge technology, like our Datatronic 5 terminal and smart farming systems, allows farmers to maximize productivity while minimizing their carbon footprint.

“We are proud to celebrate 175 years of serving the global agricultural community. It’s a fantastic milestone. We appreciate the support and loyalty of generations of Massey Ferguson customers as well as those who are discovering the benefits of our straightforward, dependable approach to design with our newest models. From rural lifestyle to production ag, our equipment is built for those who are born to farm.”

Parker said.

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AGCO Corporation will display an array of innovative and farmer-focused Fendt equipment at the 2022 Commodity Classic in New Orleans, Louisiana, on March 10-12. Included will be many of the brand’s revolutionary products, including the Rogator 900 Series applicator, the IDEAL 10T combine, the Momentum planter, and a range of tractors to suit farming operations of all sizes.

After a digital-only event in 2021, most of Fendt’s exhibit will be new to Commodity Classic attendees and many have been recognized for engineering excellence. Visitors will enjoy hands-on experiences with truly innovative equipment and opportunities to learn about Fendt’s award-winning solutions, which will fill the booth from one end to the other:

The unique Fendt Rogator 900 Series Applicator offers year-round nutrient and clearance versatility for liquid and dry applications. Application height is adjusted within seconds at the push of a button and conversion between liquid and dry formats can be accomplished in under two hours.  Pre-plant, postemergence, mid-season, late-season, and post-harvest applications may all be accomplished with this one machine for tremendous ROI and usefulness. An AE50 award winner!

The eye-catching Fendt Momentum Planter is a truly revolutionary high-capacity, a high-speed planter that reduces planter soil compaction while greatly improving seed placement accuracy on contours and in challenging planting conditions. Momentum also allows growers to cover more acres in less time with 130-bushel seed capacity and high-capacity liquid and dry fertilizer options directly from the factory. An AE50 award winner!

The impressive Fendt IDEAL 10T Combine provides the highest horsepower and largest separation capacity among North American combines on an agile 11.5-foot-wide chassis. The combine will feature the public debut of the 9350 DynaFlex headers, the brand’s first 50-foot draper header, and IDEALdrive, the award-winning joystick driving system that provides unobstructed views of the header and reduces operator fatigue. Fendt’s IDEALdrive is an AE50 award winner!

The immersive FendtONE Mobile Experience Center is an interactive digital exhibit that educates farmers on the unique capabilities of Fendt’s latest technology and equipment. The highlight of the experience is a complete and fully-functional FendtONE cab that provides visitors a unique (and fun) hands-on user experience just like those found in Fendt’s award-winning Vario series tractors. The Fendt 700 Gen6 tractor with FendtONE is an AE50 award winner!

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AGCO Corporation introduces a new era of concentrated performance with the North American launch of the Massey Ferguson 6S Series tractor. Massey Ferguson will debut the MF 6S Series, along with its full S Series lineup, at booth 7823 during the National Farm Machinery Show in Louisville, Kentucky, February 16-19.

The versatile new machine delivers up to 180 HP — the highest from a four-cylinder on the market. It pairs power with intuitive controls and advanced technology for high performance in a wide range of applications.

“Those who are born to farm know that maximizing productivity is the key to success in any ag application. The new MF 6S Series offers the power of a six-cylinder with the compact footprint and agility of a four-cylinder, giving busy producers the ideal machine to get the job done quickly and efficiently,”

said Darren Parker, vice president of Massey Ferguson North America.

Concentrated Performance for Increased Productivity

The MF 6S Series is available in four models based on horsepower — 145, 155, 165, and 180 — and features a 4.9-liter AGCO Power engine with a legacy of dependability and class-leading sustainability. Operators can choose from two transmission options for maximum productivity that meets their particular power requirements. The Dyna-6 transmission offers maximum fuel efficiency through 24 forward and reverses speeds up to 31 mph.

The Dyna-VT transmission allows operators to select the exact speed without compromising engine RPM for optimal output in any situation. This transmission option is also available with a 50 gal/min load-sensing hydraulic system. With a maximum lift capacity of 21,164 pounds, outstanding towing capacity, and an increased gross vehicle weight of up to 27,558 pounds, the MF 6S Series excels with heavy loads and demanding implements.

This power is concentrated in a compact footprint that gives hay producers class-leading power and torque with a 900-pound-lighter footprint than comparable six-cylinder models for minimal impact to the soil. Additionally, the MF 6S Series offers silage hay and 5-foot-wide round baling operations for high-performance operation without impacting the next-cutting yield. A perfectly balanced power-to-weight ratio efficiently handles heavy hay balers while a 15-foot, 7-inch turning radius makes for superior maneuverability in the field or the feedlot.

User-friendly Operation for Optimal Comfort and Efficiency

Straightforward usability and superior comfort complement the concentrated power of the MF 6S Series. In keeping with the overall S Series design introduced with the MF 8S Series, the cab layout uses simple color-coding on all controls for quick identification and easy operation. Deluxe models also feature a new ergonomic armrest with the customizable MultiPad lever and E/H Multifunction joystick for intuitive, effortless control of all major functions. The optional Datatronic 5 terminal features an easy-to-navigate digital dashboard that can be customized for operator preference. This cutting-edge technology makes operation quick and easy, allowing producers to change setups on hydraulics, transmission, and engine from one convenient terminal for maximum efficiency in any application.

“The more a producer can achieve from the driver seat of a single machine, the more they can get done in a day. Our MF 6S Series allows producers to streamline operations, tackling hauling, mowing, and loader work with a single, straightforward, dependable machine,”

Parker said.

For added versatility with loading applications, the MF 6S Series is available with fully integrated loader provisions and factory-installed live third function with proportional command. The tractor boasts a lifting capacity of up to 5,070 pounds and a height of over 13 feet, making it ideal for heavy-duty applications in hay and livestock operations.

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AGCO Corporation introduces the versatile Massey Ferguson 7S Series tractor to the North American market. The new tractor was designed to deliver comfort with straightforward dependability for high performance in a wide range of applications.

“Whether you run livestock or row crops, Massey Ferguson understands that our farmers quit when the job is done, not when the sun goes down. That’s why we’ve designed the straightforward and dependable MF 7S Series for all-around versatility, allowing our farmers to do more. The 7S has the power to take on the toughest jobs and the maneuverability to operate where farmers need it most with a level of comfort far beyond what they’re used to,”

said Darren Parker, vice president of Massey Ferguson North America.

Powerful Performance in the Field and in the Yard

The MF 7S Series features a 6.6-liter Tier 4 Final AGCO Power engine delivering up to 210 HP. These engines are some of the most cost-effective models on the market with a proven legacy of fuel efficiency and dependability.

Paired with the efficient drivelines of either the Dyna-6 or Dyna-VT transmission, AGCO Power engines provide straightforward dependability and low operating costs. The Dyna-6 transmission is Massey Ferguson’s Super Eco model, offering 25 or 31 mph operating speeds with 24 forward and reverse settings for optimum fuel efficiency. The Dyna-VT transmission is the company’s field-proven CVT system, which allows producers to select an exact speed without compromising engine RPM.

Producers have the ability to work faster with the toughest implements thanks to ample low-end torque and up to eight spool valves — five rear and three front, including front linkage and Power Beyond. When working with planters and seeding implements, MF 7S Series tractors featuring the Dyna-VT transmission can be equipped with a 50 gal/min load-sensing system. This provides high flow and low engine speeds, ensuring ample power and economic output.

In addition to power, the MF 7S Series offers tremendous maneuverability. With a 16-foot, 2-inch turning radius and turning circle under 33 feet, livestock and row crop producers will appreciate the machine’s superior agility in the field or in the yard. A 113.4-inch wheelbase and the best-in-class axle suspension provide optimal traction even in the most challenging applications.

Intuitive, User-Friendly Features Increase Productivity

To help maximize efficiency in numerous applications, the MF 7S Series offers advanced technology with straightforward, user-friendly design elements.

In keeping with the overall S Series design introduced with the MF 8S Series, the MF 7S Series cab layout uses simple color-coding on all controls for an intuitive operator experience. The new Datatronic 5 terminal, available with Deluxe trim, offers a single integrated system for all tractor technology, camera, and ISOBUS. This cutting-edge system allows for quick and easy setup changes on hydraulics, transmission, and engine for efficient operation. The single-monitor setup allows producers to track important systems and function in one convenient place for a more user-friendly experience. Producers can customize up to five dashboards so the information they need is always at their fingertips.

Operators running with the Datatronic 5 terminal also benefit from high-tech, smart farming solutions for increased productivity and minimal waste. This includes the new MF Guide, which reduces overlap and can save up to 12% fuel in field operations. Also available are MF Section and MF Rate Control, which minimize skips and wasted product for optimal efficiency. MF TaskDoc Pro makes it easy to share job records for increased productivity, and MF Connect allows for remote decision-making for maximum profitability.

Enhanced Comfort for Long Operating Hours

“If you’re a farmer spending ten, twelve hours behind the wheel of a tractor, a comfortable working environment is a necessity. When we began the MF S Series project, comfort was one of the chief concerns of farmers in the field, so we looked to incorporate features that would minimize operator fatigue and provide a more comfortable working space all day long,”

Parker said.

The MF 7S Series offers both passive and active mechanical cab suspension to deliver a comfortable ride for long workdays. Tractors with the Deluxe trim feature a new ergonomic armrest with a customizable MultiPad lever, allowing intuitive, effortless control of all major tractor functions.

A new HVAC system provides better airflow, increased defrosting performance, and a 7-degree-cooler cab for more comfortable operation in demanding conditions. A streamlined hood and all-in-one after-treatment system paired with lots of glass provide a 360-degree view, while an optional LED lighting system offers superior nighttime visibility.

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AGCO Corporation will showcase equipment from its Fendt, Massey Ferguson, Hesston by Massey Ferguson, and Gleaner brands at the 2022 National Farm Machinery Show (NFMS) in Louisville, Kentucky, on February 16-19.

The AGCO (booths 7801 and 7823) and AgRevolution (booth 7603) exhibits will showcase the first-ever North American display of Massey Ferguson’s groundbreaking S Series tractor family, the new Hesston by Massey Ferguson WR Series windrower, Fendt’s award-winning Rogator 900 Series applicator, and IDEAL 10T Combine, and a wide array of popular tractors, hay equipment, implements, and hands-on opportunities.

“AGCO’s exhibit this year will be filled with equipment never before seen at NFMS. Attendees will be able to experience some of agriculture’s smartest and most effective machinery, talk to product experts, and have fun playing games. Best of all, NFMS gives us the chance to learn from farmers and incorporate those lessons into the next generations of AGCO equipment,”

said Joe DiPietro, vice president, and general manager, AGCO NA.

The wide-ranging and interactive exhibits will make it a must-see stop for all attendees:

Massey Ferguson S Series Tractor Family: All New to NFMS and Together for the First Time! The S Series tractors deliver the straightforward dependability customers expect from Massey Ferguson. With tremendous levels of comfort and performance, these models deliver a cost-effective and farmer-driven solution.

• 8S Series Tractor: New to NFMS! Available in 205, 225, 245 and 265, 285 and 305 HP.
• 7S Series Tractor: Debuting at NFMS! Available in 155, 165, 180, 190 and 210 HP.
• 6S Series Tractor: Debuting at NFMS! Available in 145, 155, 165, and 180 HP.
• 5S Series Tractor: New to NFMS! Available in 115, 135, and 145 HP.

Hesston by Massey Ferguson WR Series Windrower: New to NFMS! Hesston by Massey Ferguson’s hay and foraging solutions have long been the equipment of choice for farmers across the United States and attendees will be among the first to see the new WR Series self-propelled windrower. Larger fuel capacity and hydraulic efficiencies mean the new WR Series offers more uptime, more power, and more comfort to maximize hay production and quality. The WR Series is a smarter, more powerful way to better hay.

AE50 Award Winners from Fendt and Massey Ferguson: Both the AGCO and AgRevolution booths will feature many current and recent winners of the prestigious AE50 awards from ASABE, including Massey Ferguson’s 8S Series tractor, and several from Fendt such as the Rogator 900 Series applicator, Momentum planter, IDEAL 10T combine, and 700 Gen6 Series tractor.

Massey Ferguson RB Series Round Baler: New to NFMS! The RB Series features a patented bale formation system with Constant Pressure System (CPS) that combines spring and hydraulic action producing dense and uniform bales. Consistent bale density is essential for all baled products, and Massey Ferguson’s new range of variable chamber round balers offers farmers the best solution due to their class-leading compaction, cutter, and pick-up capabilities.

Massey Ferguson VE Series Planter: New to NFMS! The Massey Ferguson VE Series planters are the next step in the evolution of planters from AGCO. This full line of planters — from rigid and folding-frame planters to narrow transport and track planters — offers growers straightforward, dependable, durable planters that deliver consistent, accurate seed placement for optimum yields.

Celebrate 75 Years of Hesston by Massey Ferguson: 2022 marks Hesston by Massey Ferguson’s 75th anniversary and, in addition to the new WR Series windrower, AGCO’s booth will feature a wide range of round and square balers, mowers, and rakes from the legendary and innovative hay equipment manufacturer. Attendees will celebrate with Round Bale Plinko and photo opportunities with Bucky the Bull.

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AGCO Corporation celebrates the 75^th anniversary of Hesston by Massey Ferguson in 2022. The innovative equipment manufacturer began in 1947 when a farmer and manufacturer came together to solve harvesting inefficiencies. Since then, the company has kept producers at the heart of every user-friendly, highly productive product design it has produced. As Hesston by Massey Ferguson reflects on 75 years in business, the company continues to build on its legacy of innovation, promising revolutionary new products in 2022 and beyond.

Farmer-Focused Innovation

Hesston Machine & Manufacturing was founded in Hesston, Kansas, in 1947 by Lyle Yost and Adin Holdemann. Yost, a farmer, and contractor recognized inefficiencies unloading grain from combine grain tanks. Working with Holdemann, a manufacturer, he developed a new method based on an unloading auger that increased productivity and safety for this important task.

The company continued to produce innovative non-powered implements that revolutionized grain harvesting. In 1955, the company entered the hay industry with the first commercially available self-propelled windrower — the Hesston Model 100, which increased productivity and hay quality and encouraged the company to specialize in hay harvesting equipment. Today, Hesston by Massey Ferguson is recognized across North America as an innovative leader in hay equipment manufacturing.

“Since its inception, Hesston by Massey Ferguson has sought to provide the straightforward and dependable solutions that address the everyday needs of farmers. As a specialized hay equipment manufacturer, we have cultivated a deep understanding of the hay industry and hay producers, allowing us to lead the way with the right products at the right time,”

said Matt LeCroy, marketing director, Hay and Forage North America for Hesston by Massey Ferguson.

Revolutionary Legacy

Over the last 75 years, Hesston by Massey Ferguson has introduced many revolutionary products that improved hay production and quality for both commercial and traditional operations. Important developments in this lineage include:

• 1970, the introduction of the StackHand 60, the world’s first loose hay stacker.
• 1976, the introduction of the 5400 and 5800 large round balers, turning hay production into a one-man operation.
• 1978, the introduction of the Hesston 4800, the world’s first large square baler, producing 4-by-4-foot square bales that minimized dry matter loss and increased hay production efficiency.
• 2007, the introduction of the MF 2100 Series common platform large baler, brought the original large square baler into the modern era.

“By focusing on the farmer in the field, Hesston by Massey Ferguson has remained at the forefront of the hay industry for 75 years and promises tremendous value for customers in the decades to come. To date, the company holds more hay-inspired patents than any other manufacturer,”

LeCroy said.

Looking to the Future

The facility in Hesston, Kansas, continues to manufacture some of the most cutting-edge hay equipment in North America, including the company’s very popular windrowers, balers and combines. An additional investment of $45 million in 2013 added a new state-of-the-art paint facility.

“We are proud to be a part of 75 years of straightforward, dependable equipment manufacturing and a cornerstone in the Hesston, Kansas, community. We look forward to the next 75 years of farmer-focused innovation as North America’s leading hay equipment manufacturer,”

said Seth Beytien, director, supply chain, plant lead for Hesston by Massey Ferguson.

Today the Hesston, Kansas, facility is AGCO’s number one location in North America for manufacturing implements and combine harvesters. Hesston by Massey Ferguson continues a tradition of innovative engineering, producing revolutionary and timely hay equipment, including the release of the new WR Series self-propelled windrower in 2022.

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“Massey Ferguson has been offering farmers around the world straightforward and dependable machines since its inception nearly 175 years ago. Few brands around the world can claim such a lasting impact in the agricultural industry. Massey Ferguson was truly ‘Born to Farm’,”

said Eric Hansotia, chairman, president, and chief executive officer of AGCO Corporation.

Luis Felli, senior vice president, and general manager for Massey Ferguson adds,

“Massey Ferguson is now pivoting from being a pure farm machinery manufacturer into a provider of straightforward and dependable experiences that provide the best value for farmers and make their business more profitable and sustainable. This globally consistent, farmer-first approach enables customers to experience the transformation of the brand in a unique way all over the world. Complemented by a synchronized Global organization, it was only natural to launch a new logo during this unprecedented moment in our history.”

“2022 will be THE year of the new Massey Ferguson global brand. We have been thinking of a new logo since we unveiled the MF NEXT Concept at Agritechnica 2019.  MF New Era started to come to life with the MF 8S launch in July 2020 followed by the launch of a full line of products these past 18 months, including our September 2021 Born to Farm Digital Event.  November is an iconic month for the brand, falling exactly 63 years after the announcement of the brand’s creation and its iconic logo. As we celebrate the 175th Anniversary of Daniel Massey’s first farm equipment workshop in 2022, we felt it was the perfect time to refresh the logo while introducing a new meaningful tagline,”

said Francesco Murro, Massey Ferguson vice president of global marketing, sales enablement & partnerships.

The Massey Ferguson Triple Triangle – The most recognizable icon from 1958

“The triple triangle shape is a strong icon that has embodied Massey Ferguson since 1958. Our new logo is a mix between our strong heritage and fresh brand values. The three triangles overlap to represent the mutually beneficial relationship and trust between farmers, dealers, and the brand,”

added Mr. Murro.

“Working as one Massey Ferguson Global Team, we aim to make farming operations easier, more profitable, and more sustainable across the globe. We want to use this new logo to invite farmers, more than ever, to become part of the Born to Farm Massey Ferguson family. We also took this opportunity to transition to a modern, sleek and flat design while giving the logo life through the interaction of three triangles interlocking one into the other. Drawing it with one single, solid, and straightforward gesture creates the appearance of movement. The flat design is very reflective of our current digital world, allowing us to manipulate the logo to bring it to life for our websites, applications on smartphones and smartwatches, or even the screens inside the machines themselves,”

says Alfredo Jobke, director marketing global Massey Ferguson.

“Our September 2021 Born to Farm event was the first expression of this new logo and its “Born to Farm” tagline. The great feedback and amazing enthusiasm we received, pushed us to really go for it. The new tagline conveys our unique brand value proposition and sets Massey Ferguson apart in the market and in the communities we serve,”

concluded Mr. Murro.

New Global Massey Ferguson Brand Identity rollout in 2022

The new logo will be progressively implemented across the globe. It has already begun to be featured in the brand’s digital channels and will be updated in all Massey Ferguson marketing material moving forward. This change builds momentum as Massey Ferguson prepares to celebrate its 175th Anniversary starting in January 2022.

The Massey Ferguson logo and tagline refresh provide the brand with a unique opportunity to realign its key messages to focus on the farmer first approach and the straightforward, dependable, accessible, and sustainable brand drivers. Farmers around the world will be able to experience the new Massey Ferguson brand identity for the first time toward the end of Q1 2022. The company will also implement a step-by-step introduction into its facilities, factories, and offices across the globe, as well as in Massey Ferguson Dealer Network signage starting in 2022.

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AGCO received seven AE50 Awards from the American Society of Agricultural and Biological Engineers (ASABE) for 2022. Each year, ASABE selects only 50 products from the agricultural, food, and biological industries to recognize for remarkable innovation, significant engineering advancement, and impact on their markets. This year’s recognition marks another very impressive performance for AGCO, with the awards being shared by three of the company’s brands: Fendt, Massey Ferguson, and Precision Planting.

The 2022 AE50 Award-winning products from AGCO are:

• Fendt Rogator 900 Series Applicator
• Fendt 300 Vario Series Tractor
• Fendt TI Headland K-Turn Assistant
• Massey Ferguson 8S Tractor
• Massey Ferguson DM 367 FQ-RC Front Mower
• Precision Planting Reveal
• Precision Planting SmartDepth

“The AE50 Awards are among our industry’s highest achievements and AGCO is very proud to be honored again this year with ASABE’s recognition. While these awards span multiple AGCO brands, they represent a singular dedication to the farmer-first focus that guides every brand and employee at AGCO. This high quality, smart solutions are designed to provide exceptional outcomes for our customers and enable more sustainable, efficient, and profitable operations.”

said Brad Arnold, senior vice president, Product Management at AGCO.

The AE50 Award program is sponsored by Resource, the membership publication of ASABE, to emphasize the role of new and redesigned products and systems in bringing advanced technology to the marketplace. The awards will be presented during ASABE’s Agricultural Equipment Technology Conference (AETC) in February 2022.

The Fendt Rogator 900 Series Applicator is a self-propelled, rear-mounted-boom applicator with dual-position, adjustable crop clearance for use from pre-plant to tall crops. The machine adjusts between standard (56-60”) and high clearance (72-76”) in less than 45 seconds with the push of a button.

It can be equipped with liquid, dry pneumatic, or dry spinner delivery systems, which can be converted in as little as two hours. The result is a single, versatile solution for the year-round application of liquid or dry crop nutrients and crop protection products and seeding of cover crops, replacing multiple machines, and optimizing equipment investment. This applicator’s innovative design and versatility also allow better control of timing and method of applying products to help optimize yields and the investment in crop care products.

The Fendt 300 Vario Series Tractor consolidates the proven innovations and features of Fendt’s higher-horsepower offerings into an expanded wheeled tractor product line in North America. The Fendt 300 Vario is characterized by its thoughtful design down to the last detail. This latest generation includes four models ranging from 100 to 132 rated hp in the three configurations from Power and Profi up to Profi+.

The fourth-generation Vario features the all-new smart power-boost concept Fendt DynamicPerformance (DP) on the Fendt 314 Vario which provides up to 10 rated hp more power on demand. Superior driving and working comfort were first in mind when designing this platform. The system guarantees maximum ride comfort and ease of use with its new optional VisioPlus cab, the FendtONE operator’s station, the self-leveling suspended front axle, cab suspension, Fendt Cargo loaders, and a variety of Fendt Smart Farming solutions. Like all Fendt products, the new Fendt 300 Vario series is supported with the Fendt Gold Star Customer Care program, a 3-year or 3,000-hour full machine warranty that includes all scheduled maintenance, a loaner guarantee, and five years of Fendt Connect.

The Fendt TI Headland K-Turn Assistant provides automated reverse turn capabilities (Y-turns and K-turns) alongside other existing fully-automatic turn types that allow tractor operators to more accurately and efficiently make turns with three-point mounted implements and on small headlands. Current automated turn modes such as Part-Field and U-turns require large headlands or do not allow implements to finish rows in straight lines. With the Turn Assistant, sequences for both Y-turns and K-turns begin automatically upon entering the headland. Once the operator reverses, automatic steering ensures that both the tractor and implement run seamlessly into the next way line.

The Massey Ferguson 8S Series Tractor (6 models, 205 – 305 max engine hp) was designed with significant “Voice of the Customer” input and represents a transformation in the brand’s tractor history.  The 8S includes several brand-new features, hydraulic and cooling improvements, and an aggressive styling scheme that all Massey Ferguson tractors will soon adopt.

The 8S is available in two transmission options: The dual-clutch Dyna E-Power provides smooth shifting and speed changes with no torque interruption and superior power transfer to the ground, and the Dyna-VT, a proven CVT that allows operators to select the exact speed and engine RPM needed for the job at hand. The Protect-U design maximizes the separation between the cab and hood, leading to a freer flow of fresh air to the engine and considerably quieter operating conditions in the cab.

The cab is brand new down to the frame and sports a color and shape reminiscent of vintage Massey Ferguson tractors.  The customer interface is highly intuitive and simple to use and is a great example of how the 8S embodies two key themes of the Massey Ferguson brand: Straightforward and Dependable.

The Massey Ferguson DM 367 FQ-RC is a front 3-point hitch-mounted mower with rubber conditioner rolls that provides features and options that benefit hay and forage producers alike.  The design of the mower linkage means the mower is “pulled” instead of “pushed” with the use of pulled bars, steering rods, and cylinders with ball joints that ensure exceptional three-dimensional ground adaptation for perfect forage production and minimal loss.  The heavy-duty one-piece welded steel RazorEdge cutterbar features a wide disc diameter to ensure high output and reduced power consumption in heavier crops for a lower cost of ownership.  Direct attachment to the tractor linkage without an ‘A’ frame results in a shorter front overhang for better stability and comfort.  Ease of use features such as foldable protective covers for transport and a wide opening front cover allow easy access to the cutterbar and quick-change blades.

Precision Planting Reveal is an all-new frame-mounted, floating residue management system for row crop planters that uses a trailing, internal gauge wheel to control the depth of the cleaning tines and airbags that adjust the row cleaner‘s contact with the ground. Reveal is frame-mounted to isolate its weight and adjustment pressures from affecting the planter’s row unit dynamics.

The internal gauge wheel is used to set a consistent depth of the cleaning tines by running on the cleaned dirt, not on top of the residue. Reveal is also equipped with two airbags, one for down pressure, and one for lift pressure to make necessary adjustments to the aggressiveness of the row cleaner wheels.

Precision Planting SmartDepth is a depth calibration and control system for row crop planters that provide the ability to adjust planting depth from the cab of the tractor. When paired with Precision Planter SmartFirmer, SmartDepth can automatically control planting depth to a soil moisture target. SmartDepth replaces factory-standard T-handle depth adjustment with an electronic actuator that connects to the depth adjustment mechanism in the row-unit. SmartDepth gives growers the ability to ensure that every row-unit is accurate in its depth setting through a pre-plant calibration process. The grower can then adjust the depth on the go from the cab manually or set SmartFirmer in-furrow moisture targets on the 20|20 display to control the depth automatically with SmartDepth.

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