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	<title>INTERVIEW Archives - North America FarmQuip Magazine</title>
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		<title>The Truth About EPA Tier 4 Final for Diesel Gensets</title>
		<link>https://www.americafem.com/2021/01/04/the-truth-about-epa-tier-4-final-for-diesel-gensets/</link>
					<comments>https://www.americafem.com/2021/01/04/the-truth-about-epa-tier-4-final-for-diesel-gensets/#respond</comments>
		
		<dc:creator><![CDATA[Michele Catinari]]></dc:creator>
		<pubDate>Mon, 04 Jan 2021 20:00:50 +0000</pubDate>
				<category><![CDATA[Parts & Components]]></category>
		<category><![CDATA[Powertrain]]></category>
		<category><![CDATA[Construction]]></category>
		<category><![CDATA[emission]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[INTERVIEW]]></category>
		<category><![CDATA[nitrogen]]></category>
		<category><![CDATA[oxigen]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[Volvo Penta]]></category>
		<guid isPermaLink="false">https://www.americafem.com/?p=223031</guid>

					<description><![CDATA[<p>The Environmental Protection Agency has established scaled standards to restrict emissions of nitrogen oxides, carbon monoxide, particulate matter, and non-methane hydrocarbons. These standards have been implemented in stages over the last 24 years. The latest and most restrictive EPA standard for stationary diesel engines today is Tier 4 Final, which reduces emissions up to 99 [&#8230;]</p>
<p>The post <a href="https://www.americafem.com/2021/01/04/the-truth-about-epa-tier-4-final-for-diesel-gensets/">The Truth About EPA Tier 4 Final for Diesel Gensets</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 class="news-article-summary">The Environmental Protection Agency has established scaled standards to restrict emissions of nitrogen oxides, carbon monoxide, particulate matter, and non-methane hydrocarbons. These standards have been implemented in stages over the last 24 years. The latest and most restrictive EPA standard for stationary diesel engines today is Tier 4 Final, which reduces emissions up to 99 percent compared to previous tiers.</h3>
<div class="image-container"><picture><source srcset="/-/media/volvopenta/local/us/news/2020/tier-4-final-generator-engine.jpg?mh=611&amp;mw=970&amp;v=_UhTPw&amp;c=1&amp;cw=970&amp;ch=501&amp;jq=75&amp;hash=C4E1C2F8451C3D173E5853DBA23A9832" media="(min-width: 1300px)" /><source srcset="/-/media/volvopenta/local/us/news/2020/tier-4-final-generator-engine.jpg?mh=486&amp;mw=770&amp;v=_UhTPw&amp;c=1&amp;cw=770&amp;ch=398&amp;jq=75&amp;hash=1FD73C6E9706F71A8E8F7C8C1A18D3C2" media="(min-width: 992px)" /><source srcset="/-/media/volvopenta/local/us/news/2020/tier-4-final-generator-engine.jpg?mh=458&amp;mw=726&amp;v=_UhTPw&amp;c=1&amp;cw=726&amp;ch=375&amp;jq=75&amp;hash=E78BA77EC012A1729F1863E01B058ADB" media="(min-width: 768px)" /></picture></div>
<div>
<p>Unfortunately, there are many misconceptions in the power generation marketplace as to the impact and performance of Tier 4 Final compliant engines. To get the true story, we talked with Darren Tasker, Vice President, Industrial, for Volvo Penta of the Americas.</p>
<p><strong>Q. How proven are Tier 4 Final engines in the field?</strong></p>
<p>A. Our Tier 4 Final engine technology is field-proven. Our sister company, Volvo Trucks, pioneered the implementation of Selective Catalytic Reduction (SCR) as a key part of the Tier 4 Final solution for over-the-road trucks in North America in 2010. As a result, we are able to leverage this proven technology that has been deployed in over 270,000 Trucks in the Americas.</p>
<p><strong>Q: Are natural gas engines better than diesel?</strong></p>
<p>A: Diesel fuel provides more efficiency and power by volume compared to natural gas. With the Volvo Penta Tier 4 Final application, the design has built-in efficiencies that meet stringent emission requirements reducing particulate matter and NOx levels. Natural gas engines emit carbon dioxide as a result of combustion. While natural gas is a cleaner-burning fuel and typically has lower operating costs than diesel, the initial cost of a natural gas system is higher than a Tier 4 Final system. Other considerations are:</p>
<ul>
<li>diesel fuel is less flammable than natural gas;</li>
<li>natural gas lines may be disrupted, shutting down the Genset, while diesel fuel can be stored on the premises;</li>
<li>diesel engines require less maintenance than natural gas engines; and</li>
<li>while natural gas engines are often quieter than diesel, new mufflers and SCR catalyst significantly reduce the noise levels of a modern Tier 4 Final diesel.</li>
</ul>
<p><strong>Q. Do Tier 4 Final engines have similar levels of fuel-efficiency than earlier tier levels?</strong></p>
<p>A. Actually, Volvo Penta’s Tier 4 Final engines are more fuel-efficient due to the precise control of the fuel-air mixture controlled by the Engine Control Module. By reducing the particulate matter and NOx in the engine with the SCR system, we have eliminated the need for additional Exhaust Gas Recirculation (EGR). The result is reduced fuel consumption and better reliability.</p>
<p><strong>Q: Will the increased complexity of Tier 4 Final engine result in more maintenance costs?</strong></p>
<p>A: The Volvo Penta Tier 4 Final engine requires the same amount of maintenance as previous iterations. We designed our SCR system to be simple and reliable. There are only two major components: SCR and non-cooled EGR. The benefits are obvious. Fewer parts mean a lower risk of failures or malfunction. Additionally, our SCR catalyst is maintenance-free.</p>
<p><strong>Q. Is there a higher price tag for Tier 4 Final solutions?</strong></p>
<p>A. It’s important to look at the total cost of ownership and benefits that can be achieved. The peak shaving, load management or other electric market benefits that can be received typically offset costs and contribute significantly to paying for the Tier 4 Final solution. It is our experience that a Tier 4 Final certified system is actually less costly in initial acquisition and total cost of ownership in comparison to a Tier 2 system with after-treatment. Our Tier 4 Final package promises better fuel efficiency, lower maintenance costs, and reduced downtime. Additionally, the SCR catalytic converter is designed to last the life of the engine.</p>
<p><strong>Q. It is sometimes claimed that new engines with emission mitigation have shorter lifetimes than older engines. Is that true?</strong></p>
<p>A. The combination of SCR, non-cooled EGR, and an air throttle system help to reduce the amount of NOx emitted by our engines. The air throttle controls the amount of air entering the engine, which in turn affects the exhaust temperature that determines how much particulate matter is burned off by SCR. The throttle closes partially during light loading to maintain the necessary engine temperature for meeting those requirements. Together, these elements provide a simple solution for Tier 4 final while reducing wear in the engine over time and improving reliability.</p>
<p><strong>Q: How about performance in cold weather climates?</strong></p>
<p>A: The Volvo Penta Tier 4 Final engines perform exactly the same in cold temperatures as previous emission-step engines.</p>
<p><strong>Q. Do the Tier 4 Final pollution controls hamper the reliability of the engines for data center applications?</strong></p>
<p>A. Data centers have traditionally employed pollution avoidance measures like increased stack height, which is very costly or limited operating hours. A Tier 4 Final engine reduces installation costs and allows unlimited operation. In reality, the flexibility to test and run engines more often during system checks and maintenance actually increase system reliability. The latitude to run an emergency backup system without restriction also leads to increased facility uptime.</p>
<p><strong>Q. What about shutdowns when the SCR system is not functioning properly, for instance, if Diesel Exhaust Fluid (DEF) runs out?</strong></p>
<p>A. There is a concern that the engine will automatically shut down if the SCR system is not working properly to reduce emissions. We have worked with our power generation partners to design a system that mitigates inducement. This is done predominately through sizing of the DEF tank to match the fuel tank on site. This is because diesel fuel and DEF are typically delivered from the same provider. In addition, there is an emergency inducement override in compliance with Federal regulations, which allow the Tier 4 Final system to continue operating during an emergency event even if the SCR is not functioning properly.</p>
<p><strong>Q. Is it true that all Tier 4 Final solutions require diesel particulate filters (DPFs)?</strong></p>
<p>A. Some Tier 4 Final engines from other manufacturers use a DPF to meet the requirement for particulate matter reduction. A downside for DPFs is their need for intermittent downtime for regeneration. In addition, DPFs have higher maintenance costs and require frequent replacement. Volvo Penta’s Tier 4 Final uses a more efficient and improved SCR solution that reduces particulate matter emissions without a DPF.</p>
<figure id="attachment_223032" aria-describedby="caption-attachment-223032" style="width: 970px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" class="wp-image-223032 size-full" src="https://www.americafem.com/wp-content/uploads/2021/01/tier-4-final-generator-engine.jpg" alt="" width="970" height="501" srcset="https://www.americafem.com/wp-content/uploads/2021/01/tier-4-final-generator-engine.jpg 970w, https://www.americafem.com/wp-content/uploads/2021/01/tier-4-final-generator-engine-300x155.jpg 300w, https://www.americafem.com/wp-content/uploads/2021/01/tier-4-final-generator-engine-768x397.jpg 768w, https://www.americafem.com/wp-content/uploads/2021/01/tier-4-final-generator-engine-150x77.jpg 150w, https://www.americafem.com/wp-content/uploads/2021/01/tier-4-final-generator-engine-600x310.jpg 600w, https://www.americafem.com/wp-content/uploads/2021/01/tier-4-final-generator-engine-696x359.jpg 696w" sizes="(max-width: 970px) 100vw, 970px" /><figcaption id="caption-attachment-223032" class="wp-caption-text">Courtesy of volvopenta.com</figcaption></figure>
<p>Source: <a href="https://www.volvopenta.com/en-us/about-us/news-media/stories/2020/dec/the-truth-about-epa-tier-4-final-for-diesel-gensets/">Volvo Penta</a></p>
</div>
<p>The post <a href="https://www.americafem.com/2021/01/04/the-truth-about-epa-tier-4-final-for-diesel-gensets/">The Truth About EPA Tier 4 Final for Diesel Gensets</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
]]></content:encoded>
					
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		<title>Worldwide Professionals of the Farming Industry Interviewed in the New Web Series by AgroSup Dijon</title>
		<link>https://www.americafem.com/2020/12/05/professionals-of-the-farming-industry-from-all-over-the-world-interviewed-in-the-new-web-series-by-agrosup-dijon/</link>
					<comments>https://www.americafem.com/2020/12/05/professionals-of-the-farming-industry-from-all-over-the-world-interviewed-in-the-new-web-series-by-agrosup-dijon/#respond</comments>
		
		<dc:creator><![CDATA[Chiara De Paoli]]></dc:creator>
		<pubDate>Sat, 05 Dec 2020 16:24:05 +0000</pubDate>
				<category><![CDATA[Agricultural Equipment]]></category>
		<category><![CDATA[Video of the week]]></category>
		<category><![CDATA[agricultural]]></category>
		<category><![CDATA[agricultural equipment]]></category>
		<category><![CDATA[AgroSup Dijon]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Farming]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[heavyquip]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[INTERVIEW]]></category>
		<category><![CDATA[showcase]]></category>
		<category><![CDATA[Web Series]]></category>
		<guid isPermaLink="false">https://www.americafem.com/?p=211655</guid>

					<description><![CDATA[<p>AgroSup Dijon is presenting a web series on the theme of farm equipment : AgriTech World Tour. Crossed views between agricultural equipment professionals and students. The result of a dynamic team&#8217;s desire to continue to make the world of agricultural equipment shine despite the health situation. This web series has enabled AgroSup Dijon students to [&#8230;]</p>
<p>The post <a href="https://www.americafem.com/2020/12/05/professionals-of-the-farming-industry-from-all-over-the-world-interviewed-in-the-new-web-series-by-agrosup-dijon/">Worldwide Professionals of the Farming Industry Interviewed in the New Web Series by AgroSup Dijon</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3>AgroSup Dijon is presenting a web series on the theme of farm equipment : AgriTech World Tour. Crossed views between agricultural equipment professionals and students.</h3>
<figure id="attachment_211656" aria-describedby="caption-attachment-211656" style="width: 1440px" class="wp-caption alignnone"><img decoding="async" class="size-full wp-image-211656" src="https://www.americafem.com/wp-content/uploads/2020/12/Schermata-2020-12-02-alle-15.15.40-copy.jpg" alt="" width="1440" height="694" srcset="https://www.americafem.com/wp-content/uploads/2020/12/Schermata-2020-12-02-alle-15.15.40-copy.jpg 1440w, https://www.americafem.com/wp-content/uploads/2020/12/Schermata-2020-12-02-alle-15.15.40-copy-300x145.jpg 300w, https://www.americafem.com/wp-content/uploads/2020/12/Schermata-2020-12-02-alle-15.15.40-copy-1024x494.jpg 1024w, https://www.americafem.com/wp-content/uploads/2020/12/Schermata-2020-12-02-alle-15.15.40-copy-768x370.jpg 768w, https://www.americafem.com/wp-content/uploads/2020/12/Schermata-2020-12-02-alle-15.15.40-copy-696x335.jpg 696w, https://www.americafem.com/wp-content/uploads/2020/12/Schermata-2020-12-02-alle-15.15.40-copy-1068x515.jpg 1068w, https://www.americafem.com/wp-content/uploads/2020/12/Schermata-2020-12-02-alle-15.15.40-copy-871x420.jpg 871w" sizes="(max-width: 1440px) 100vw, 1440px" /><figcaption id="caption-attachment-211656" class="wp-caption-text">AgriTech World Tour is a web series on the theme of agricultural equipment. It started on 17 November 2020 with two episodes per week and provide a cross-view between agricultural equipment professionals around the world and students. Courtesy of: AgroSup Dijon</figcaption></figure>
<p>The result of a dynamic team&#8217;s desire to continue to make the world of agricultural equipment shine despite the health situation. This web series has enabled AgroSup Dijon students to interview <strong>professionals of industry from all over the world</strong>. These exchanges took the form of a <strong>web series of 20 episodes of 8 minutes each.</strong> The episodes deal with the issue of innovation, environment, marketing, professional integration, digital issues, etc. in the field of AgTech or agricultural equipment.</p>
<p>The broadcast started with one episode, then <strong>two episodes per week until February 2021. </strong></p>
<p>It showcases this innovative industrial sector and demonstrates the ability of a French engineering school in agronomy to mobilise a large network at a global level.</p>
<p>You want to follow the series? Go to www.agritech-world-tour.com</p>
<h3>The web series in figures:</h3>
<p>17 professionals</p>
<p>9 companies</p>
<p>12 countries</p>
<h3>The speakers of the AgriTech World Tour web series :</h3>
<ul>
<li>the John Deere company in France and Germany for Central Asia,</li>
<li>the company Case IH in Austria,</li>
<li>the New Holland company in Italy,</li>
<li>the company Kuhn in the United Kingdom, Brazil, China and Australia,</li>
<li>the Lemken company in France, Canada and Germany,</li>
<li>the company Berthoud in France and Ukraine,</li>
<li>an International Voluntary Service in Chile,</li>
<li>AXEMA (French Agricultural Equipment Manufacturers&#8217; Union),</li>
<li>Teagasc, the agricultural and agri-food research agency, in Ireland.</li>
</ul>
<h3>More about The Tech Agro Sup Chair</h3>
<p>AgroSup Dijon supports the farm equipment sector to meet the challenge of digitalisation and ecological transition.</p>
<p>AgroSup Dijon is leading the European agro-equipment campus project through its Tech Agro Sup industrial chair. The Tech Agro Sup Chair has four patrons: Lemken, John Deere, Berthoud and Kuhn.</p>
<h3>Broadcast on</h3>
<p><a href="https://www.facebook.com/pg/Agritech-World-Tour-109331417522962/videos/"><strong>Facebook</strong></a> &amp; <strong><a href="https://www.youtube.com/user/agrosupdijon">Youtube</a></strong></p>
<h3>More about AgroSup Dijon : training and research missions</h3>
<p>AgroSup Dijon, Higher National Institute of Agricultural Sciences, Food and Environment, is a public institution of cultural and professional scientific nature (EPSCP) under dual supervision of the Ministry of Agriculture and Ministry in charge of higher education and research.</p>
<p><strong>Training</strong></p>
<p>• Integrated preparatory cycle</p>
<p>• Agronomist Professional Licenses</p>
<p>• Specialized Masters</p>
<p>• Masters Ph.D</p>
<p><strong>Research</strong></p>
<p>The research of AgroSup Dijon aims to produce knowledge, to transfer and valorize it by units labeled in territories – environment – agroecology – food processes – nutrition – sensoriality – health and socio-technical innovation and professionalization. The institution gives a large place to the human and social sciences in the approach of these themes.</p>
<p><strong>Internationally</strong></p>
<p>It is also possible to study at AgroSup Dijon as part of an exchange program, to access your home university and be a partner of AgroSup Dijon. The duration of the exchanges can vary between 6 and 12 months.</p>
<p>The post <a href="https://www.americafem.com/2020/12/05/professionals-of-the-farming-industry-from-all-over-the-world-interviewed-in-the-new-web-series-by-agrosup-dijon/">Worldwide Professionals of the Farming Industry Interviewed in the New Web Series by AgroSup Dijon</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
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		<title>[Job Story] Agri-Service interviews Jared Kidman</title>
		<link>https://www.americafem.com/2020/08/27/job-story-agri-service-interviews-jared-kidman/</link>
					<comments>https://www.americafem.com/2020/08/27/job-story-agri-service-interviews-jared-kidman/#respond</comments>
		
		<dc:creator><![CDATA[Michele Catinari]]></dc:creator>
		<pubDate>Thu, 27 Aug 2020 16:00:53 +0000</pubDate>
				<category><![CDATA[Job Stories]]></category>
		<category><![CDATA[Agri-Service]]></category>
		<category><![CDATA[Blackfoot]]></category>
		<category><![CDATA[INTERVIEW]]></category>
		<category><![CDATA[job story]]></category>
		<category><![CDATA[Store Manager]]></category>
		<guid isPermaLink="false">https://www.americafem.com/?p=189767</guid>

					<description><![CDATA[<p>Agri-Service presents new Spotlight with new interview to Jared Kidman, Store Manager at Blackfoot location. Here is the full text. The Agri-Service Employee Spotlight for August is Jared Kidman, Store Manager at our Blackfoot location. We are very fortunate to have Jared on the Agri-Service team. His customer service is exceptional and is a great [&#8230;]</p>
<p>The post <a href="https://www.americafem.com/2020/08/27/job-story-agri-service-interviews-jared-kidman/">[Job Story] Agri-Service interviews Jared Kidman</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3>Agri-Service presents new Spotlight with new interview to Jared Kidman, Store Manager at Blackfoot location. Here is the full text.</h3>
<p><span style="background-color: #008000;">The <strong>Agri-Service Employee Spotlight</strong> for August is <strong>Jared</strong> <strong>Kidman</strong>, <strong>Store</strong> <strong>Manager</strong> at our <strong>Blackfoot</strong> <strong>location</strong></span>. We are very fortunate to have Jared on the Agri-Service team. His customer service is exceptional and is a great leader to the employees in Blackfoot.</p>
<p>Here is your chance to get to know more about Jared.</p>
<p><strong>What’s the coolest thing you’re working on right now? </strong></p>
<p>We are on our 8<sup>th</sup> Summer of building a cabin. It takes most of my spare time (and money). We have done everything ourselves so far except for the furnace.</p>
<p><strong>What’s something most people don’t know about you? </strong></p>
<p>I played football in New Zealand at the Down Under Bowl the Summer after my senior year of high school.</p>
<p><strong>What is your favorite quote?  </strong></p>
<p>“If at first you don’t succeed, you’re running about average.” – M. H. Alderson</p>
<p><strong>What would you do for a career if you weren’t doing this?  </strong></p>
<p>I always tell my wife that I would own a secluded ranch with thousands of acres and all the cattle it could handle. My wife is a city girl and although she loves the country she said whatever happens, we need to be within 30 minutes of Walmart. For now, I will just be happy with the few cows I have and my 10-minute drive to Walmart.</p>
<p><strong>What are your favorite indoor/outdoor activities? </strong></p>
<p>Sports of all kinds; hunting, fishing, camping, ATV/motorbike riding. We can be found chasing kids to one sporting event or another most of the year. It is rare for us to have a night that doesn’t have a game or practice.</p>
<figure id="attachment_189768" aria-describedby="caption-attachment-189768" style="width: 640px" class="wp-caption alignnone"><img decoding="async" class="wp-image-189768 size-full" src="https://www.americafem.com/wp-content/uploads/2020/08/Jared-Kidman.jpg" alt="" width="640" height="486" srcset="https://www.americafem.com/wp-content/uploads/2020/08/Jared-Kidman.jpg 640w, https://www.americafem.com/wp-content/uploads/2020/08/Jared-Kidman-300x228.jpg 300w, https://www.americafem.com/wp-content/uploads/2020/08/Jared-Kidman-80x60.jpg 80w, https://www.americafem.com/wp-content/uploads/2020/08/Jared-Kidman-553x420.jpg 553w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption id="caption-attachment-189768" class="wp-caption-text">Courtesy of agri-service.com</figcaption></figure>
<p>Source: <a href="https://agri-service.com/augusts-employee-spotlight-jared-kidman/">Agri-Service</a></p>
<p>The post <a href="https://www.americafem.com/2020/08/27/job-story-agri-service-interviews-jared-kidman/">[Job Story] Agri-Service interviews Jared Kidman</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
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		<title>Väderstad stands out in survey: &#8220;The strongest brand we have seen&#8221;</title>
		<link>https://www.americafem.com/2020/07/30/vaderstad-stands-out-in-survey-the-strongest-brand-we-have-seen/</link>
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		<dc:creator><![CDATA[Marco Pinza]]></dc:creator>
		<pubDate>Thu, 30 Jul 2020 19:00:18 +0000</pubDate>
				<category><![CDATA[Agricultural Equipment]]></category>
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		<category><![CDATA[survey]]></category>
		<category><![CDATA[Sweden]]></category>
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		<category><![CDATA[Vaderstad]]></category>
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					<description><![CDATA[<p>The analysis company Strat7 Bonamy Finch measured Väderstad&#8217;s brand against nine other companies on the Swedish market. 99 percent of farmers surveyed said that they were familiar or very familiar with Väderstad as a company and an overwhelming majority were positive about Väderstad&#8217;s brand. Väderstad is a family company from Östgötaslätten that manufactures and sells [&#8230;]</p>
<p>The post <a href="https://www.americafem.com/2020/07/30/vaderstad-stands-out-in-survey-the-strongest-brand-we-have-seen/">Väderstad stands out in survey: &#8220;The strongest brand we have seen&#8221;</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
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<h3>The analysis company Strat7 Bonamy Finch measured Väderstad&#8217;s brand against nine other companies on the Swedish market. 99 percent of farmers surveyed said that they were familiar or very familiar with Väderstad as a company and an overwhelming majority were positive about Väderstad&#8217;s brand.</h3>
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<p>Väderstad is a family company from <strong>Östgötaslätten</strong> that manufactures and sells high-performance agricultural machinery for soil cultivation, seed bed preparation and seed sowing and has 1500 employees in 40 different countries. <span style="background-color: #008000;">Last year, Väderstad had a turnover of SEK 3.3 billion</span> [USD 3.7 billion].</p>
<p>The analysis company Strat7 Bonamy Finch conducted the brand survey in March 2020 on behalf of Väderstad, via telephone interviews with farmers all over Sweden, where Väderstad was measured against nine other companies in the industry.</p>
<p>The result was very positive, with the interviewees having <span style="background-color: #008000;">both an extremely high awareness of Väderstad as a brand, but also a very high awareness of Väderstad&#8217;s product programme and they were very positive about our products</span>.</p>
<blockquote class="td_quote_box td_box_center"><p>Our thorough survey of a large sample of farmers in Sweden shows how strong the Väderstad brand is. Strat7 Bonamy Finch has over many years conducted surveys for hundreds of brands from different product categories all over the world, but the Väderstad brand in Sweden is the strongest we have seen for some time,</p></blockquote>
<p>says <span style="background-color: #008000;"><strong>Leigh Morris</strong>, <strong>founder and strategy manager for Strat7 Bonamy Finch</strong></span>.</p>
<p><span style="background-color: #008000;"><strong>Bo Stark</strong></span>, who is <span style="background-color: #008000;"><strong>responsible for the Nordic region at Väderstad</strong></span>, sees the results of the survey as a part of long-term work in the Swedish market.</p>
<blockquote class="td_quote_box td_box_center"><p>This is based on work that we have been doing for many years where we have maintained the same focus and the same values. We are “never far away” and work closely with our farmers and our dealers. Our staff in the field is very knowledgeable and always on hand, especially during the growing season,</p></blockquote>
<p>he says.</p>
<p><img loading="lazy" decoding="async" class="wp-image-183630 aligncenter" src="https://www.americafem.com/wp-content/uploads/2020/07/kenneth-karlsson-300x169.jpg" alt="" width="1182" height="666" srcset="https://www.americafem.com/wp-content/uploads/2020/07/kenneth-karlsson-300x169.jpg 300w, https://www.americafem.com/wp-content/uploads/2020/07/kenneth-karlsson-1024x576.jpg 1024w, https://www.americafem.com/wp-content/uploads/2020/07/kenneth-karlsson-768x432.jpg 768w, https://www.americafem.com/wp-content/uploads/2020/07/kenneth-karlsson-696x392.jpg 696w, https://www.americafem.com/wp-content/uploads/2020/07/kenneth-karlsson-1068x601.jpg 1068w, https://www.americafem.com/wp-content/uploads/2020/07/kenneth-karlsson-747x420.jpg 747w, https://www.americafem.com/wp-content/uploads/2020/07/kenneth-karlsson.jpg 1200w" sizes="auto, (max-width: 1182px) 100vw, 1182px" /></p>
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<p>Source: <a href="https://www.vaderstad.com/en/about-us/news/news-archive/2020/international/vaderstad-stands-out-in-survey-the-strongest-brand-we-have-seen/">Väderstad</a></p>
<p>The post <a href="https://www.americafem.com/2020/07/30/vaderstad-stands-out-in-survey-the-strongest-brand-we-have-seen/">Väderstad stands out in survey: &#8220;The strongest brand we have seen&#8221;</a> appeared first on <a href="https://www.americafem.com">North America FarmQuip Magazine</a>.</p>
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