Fendt 900 Vario Archives - North America FarmQuip Magazine https://www.americafem.com/tag/fendt-900-vario/ Equipment, Machines, attachments and implements for farming, agriculture and forestry in the United States and Canada Mon, 29 Jun 2020 14:44:16 +0000 en hourly 1 https://wordpress.org/?v=6.9.4 Fendt Campaigns Win German Brand Award 2020 https://www.americafem.com/2020/07/07/fendt-campaigns-win-german-brand-award-2020/ https://www.americafem.com/2020/07/07/fendt-campaigns-win-german-brand-award-2020/#respond Tue, 07 Jul 2020 19:00:32 +0000 https://www.americafem.com/?p=178691 Fendt received two prizes at the accredited German Brand Award 2020. Under 1200 submissions of application the marketing campaigns for “It’s Fendt” and “Fendt 900 Vario – Ready for more” were awarded. The campaigns were developed in cooperation with the Brand Communication Agency shot one GmbH in Munich. The campaign for the new brand claim […]

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Fendt received two prizes at the accredited German Brand Award 2020. Under 1200 submissions of application the marketing campaigns for “It’s Fendt” and “Fendt 900 Vario – Ready for more” were awarded. The campaigns were developed in cooperation with the Brand Communication Agency shot one GmbH in Munich.

The campaign for the new brand claim “It’s Fendt” won the competition as one of only eleven companies in the category “Excellence in Brand Strategy and Creation Brand Strategy”. In the category “Excellence in Brand Strategy and Creation Brand Communication – Integrated Campaign” the Fendt campaign “Fendt 900 Vario – Ready for more” was one of only 41 companies nationwide that received an award in this category. The German Brand Award is presented for the fifth time to companies for outstanding brand management. The awards are given to companies in the categories „Excellence in Branding“, „Industry Excellence in Branding“ und „Excellence in Brand Strategy, Management and Creation“.

“For the success and the image of a brand on the national and international market a target group-oriented marketing is really important. That’s why we are very pleased to have been awarded on of the most important German brand prizes twice”,

says Roland Schmidt, Vice President Fendt Marketing.

“This award is an external confirmation from a competent party that we deliver top quality in our products and our communication. The enormous demand for the Fendt 900 Vario, for example, which has continued steadily since its market launch, shows that campaigns also work. A good campaign can support an outstanding product even more.”

 „ Ready for more.” goes down very well

The campaign „Fendt 900 Vario – Ready for more.” for the new generation of the Fendt 900 Vario was developed in cooperation with the Agency shot one in Munich. Under the title “Ready for more” new technical features of the machine were presented to the public. These generated interest among customers and highlighted the added value of the machine on social media and in classic communication media using a combination of photo, film and text.

Award for the new brand claim „It’s Fendt.”

With the campaign “It’s Fendt. Because we understand agriculture.”, Fendt changed its brand claim for the first time in company history. The new claim also marks the change from a traditional company with a 90-year history to a globally active company that sticks to its roots. In this international campaign Fendt introduced the new brand to all markets. The campaign was also developed in cooperation with the Agency shot one brand communication.

Source: FENDT

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]]> https://www.americafem.com/2020/07/07/fendt-campaigns-win-german-brand-award-2020/feed/ 0 Fendt 900 Vario wins “Machine of the Year 2020” Award https://www.americafem.com/2019/11/19/fendt-900-vario-wins-machine-of-the-year-2020-award/ https://www.americafem.com/2019/11/19/fendt-900-vario-wins-machine-of-the-year-2020-award/#respond Tue, 19 Nov 2019 12:02:08 +0000 https://www.americafem.com/?p=136637 The Fendt 900 Vario has won two prizes at the Machine of the Year 2020 award ceremony on 12 November. Fendt won both the Audience Choice Award and Machine of the Year in the high-horsepower tractor category for its new Fendt 900 Vario. The specialist editors on the judging panel were impressed with the technical […]

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]]> The Fendt 900 Vario has won two prizes at the Machine of the Year 2020 award ceremony on 12 November. Fendt won both the Audience Choice Award and Machine of the Year in the high-horsepower tractor category for its new Fendt 900 Vario.

The specialist editors on the judging panel were impressed with the technical innovations and versatility of the Fendt 900 Vario. Strong in performance yet low in fuel consumption, it sets new standards in its power class. It has an all-new MAN 6-cylinder engine and VarioDrive powertrain for optimum traction. With its intelligent torque distribution, the Fendt 900 Vario delivers maximum power even on turns.

The Fendt 900 Vario was very well received by the general public, claiming the Audience Choice Award. Most of the 30,000 or so participants voted online for the Fendt 900 Vario. “The Audience Choice Award is particularly important to me, because farmers vote for us and rate our performance as a whole, not just for one machine. That’s why the Audience Choice Award is more valuable to me than a Gold medal,” said Peter-Josef Paffen, Chairman of the AGCO/Fendt Management Board, after the award ceremony.

A total of 53 machines from 36 manufacturers were nominated for the title of “Machine of the Year 2020” across 16 categories. 20 specialist editors from 11 countries awarded the prizes in the 15 different machine categories.

Source: Fendt

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