In the first nine months of the year, tractor registrations grew by 43.8%, and strong increases were recorded for all other types of machinery. The excellent performance of the domestic market combined with the growth of exports – says Alessandro Malavolti, president of the manufacturers – will lead to an overall turnover of the Italian industry of no less than 14 billion Euros by the end of the year. 

 The Italian agricultural machinery market is moving at record pace. In the first nine months of the year, tractor registrations – according to data processed by FederUnacoma on the basis of registrations provided by the Ministry of Transport, and released this afternoon in Bologna – grew by 43.8% compared to the same period of 2020, with 18,500 units sold; combine harvesters grew by 50.4% with 358 units; transporters grew by 18.9% with 497 units sold, trailers grew by 27.3% (7,459 units) and, finally, agricultural telehandlers, which with 1,156 vehicles sold in the nine months showed an increase of 78.4%.

As far as operating machines and equipment are concerned, the “Barometer” survey carried out by FederUnacoma shows that 83% of companies recorded an increase in turnover in the first half of the year, and 54% recorded increases of more than 20%. A very positive year also for the components sector, which, according to Comacomp (FederUnacoma) surveys, saw an increase in turnover in the first half of the year for 94% of the companies surveyed, with 67% recording increases of more than 20%. FederUnacoma calculations forecast overall increases of around 25% by the end of the year.

“The good performance of the domestic market is combined with the growth that the sector is recording at global level, and this is driving the production of Italian industries that are particularly competitive on foreign markets. The value of exports of tractors in the first six months of the year rose to 846 million euros with a trade balance of 494 million (+65%), while for other agricultural machinery the first half of the year reached an export value of over 2 billion euros (+24%), for a trade balance of over 1.37 billion euros (+19%).”

explained FederUnacoma President Alessandro Malavolti during the conference.

“The excellent phase of the domestic market combined with the growth in exports suggests a very substantial increase in Italian production which should reach 14 billion euros by the end of the year, with a growth of 22.4% compared to the previous year. Such significant growth percentages are due to a certain extent to the recovery from the crisis of the ‘Covid’ year 2020, but they depend above all on the success of the tax incentives for agricultural machinery 4.0, and the need for farms to upgrade their technological equipment to meet the new market challenges.”

concluded Malavolti.

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In the first nine months of the year, tractor registrations grew by 43.8%, and strong increases were recorded for all other types of machinery. The excellent performance of the domestic market combined with the growth of exports – says Alessandro Malavolti, president of the manufacturers – will lead to an overall turnover of the Italian industry of no less than 14 billion Euros by the end of the year. 

 The Italian agricultural machinery market is moving at record pace. In the first nine months of the year, tractor registrations – according to data processed by FederUnacoma on the basis of registrations provided by the Ministry of Transport, and released this afternoon in Bologna – grew by 43.8% compared to the same period of 2020, with 18,500 units sold; combine harvesters grew by 50.4% with 358 units; transporters grew by 18.9% with 497 units sold, trailers grew by 27.3% (7,459 units) and, finally, agricultural telehandlers, which with 1,156 vehicles sold in the nine months showed an increase of 78.4%.

As far as operating machines and equipment are concerned, the “Barometer” survey carried out by FederUnacoma shows that 83% of companies recorded an increase in turnover in the first half of the year, and 54% recorded increases of more than 20%. A very positive year also for the components sector, which, according to Comacomp (FederUnacoma) surveys, saw an increase in turnover in the first half of the year for 94% of the companies surveyed, with 67% recording increases of more than 20%. FederUnacoma calculations forecast overall increases of around 25% by the end of the year.

“The good performance of the domestic market is combined with the growth that the sector is recording at global level, and this is driving the production of Italian industries that are particularly competitive on foreign markets. The value of exports of tractors in the first six months of the year rose to 846 million euros with a trade balance of 494 million (+65%), while for other agricultural machinery the first half of the year reached an export value of over 2 billion euros (+24%), for a trade balance of over 1.37 billion euros (+19%).”

explained FederUnacoma President Alessandro Malavolti during the conference.

“The excellent phase of the domestic market combined with the growth in exports suggests a very substantial increase in Italian production which should reach 14 billion euros by the end of the year, with a growth of 22.4% compared to the previous year. Such significant growth percentages are due to a certain extent to the recovery from the crisis of the ‘Covid’ year 2020, but they depend above all on the success of the tax incentives for agricultural machinery 4.0, and the need for farms to upgrade their technological equipment to meet the new market challenges.”

concluded Malavolti.

After the suspension due to the health emergency, the World Exhibition of Agricultural Machinery will be presenting itself with a large number of exhibitors, important innovations and a calendar of appointments of political interest. Businesspeople will arrive from all over the world for an event that – says FederUnacoma general manager Simona Rapastella– has a very high technical content but is also a formidable ‘relations machine’.

The 44th edition of EIMA International, the world exhibition of machinery, equipment and components for agriculture and landscaping, to be held in Bologna from 19 to 23 October, is set to get underway with impressive figures. The event, the first international event in the sector after the suspension of trade shows activities imposed by the health emergency, will be attended by 1,350 exhibiting companies, 350 of which are foreign, representing over 40 countries and displaying more than 40 thousand models in the 14 specialised sectors and 5 theme shows (“Components”, “Green”, “Energy”, “Digital” and “Hydrotech”) in which the event is divided.

During the presentation press conference held this afternoon in Bologna, Simona Rapastella, General Manager of FederUnacoma, the Italian federation of manufacturers that organises the event, commented:

“The number of exhibitors is very positive if we consider that, due to force majeure connected to Covid restrictions, companies from some important countries are missing, such as China or India, which were present with more than 300 industries at the last edition and which should return, together with manufacturers from other countries, in the next edition in November 2022”.

Apart from the limitations still in force for some areas, EIMA 2021 confirms its international character. During the five days of the exhibition, in addition to agricultural entrepreneurs and mechanization technicians, businesspeople from all over the world are expected at the Exhibition, including official delegates selected by the ICE offices (about 300 representing 60 countries), interested in negotiating the purchase of machinery that responds to the specific needs of the various farming and business models.

A wide range of categories, new products and absolute previews are the traditional strong points of the event. The Technical Innovation Competition has been confirmed, which rewards the innovative solutions designed by manufacturers for all types of agricultural work (on display in the Quadriportico area).

There will also be the finalist models of the Tractor of the Year, which for the first time will be able to parade in an open-air arena, where machines for bioenergy chains can also be seen.

“As well as being a great promotional and commercial showcase, EIMA has always been a great ‘relations machine’  and this is a fact of strategic importance, because the agricultural machinery industry is part of a complex system, in which close interactions are necessary between the agricultural world, the industrial world, research activities, environmental issues, and political and administrative guidance and coordination activities. The Bologna exhibition is recognised as the forum that connects all these players, the place where agro-industrial supply chains are increasingly closely connected and where the future of agriculture is planned”.

said Rapastella.

The 2021 edition of EIMA International is indeed one of the most interesting from a political perspective. The Government will be present through the Undersecretary of the Ministry of Foreign Affairs Manlio Di Stefano; and the chairmen of the Agriculture Commission of the Chamber and Senate, together with delegations of the members of these commissions, will also be visiting the exhibition for a discussion on the best policies for the sector.

The President of the Emilia Romagna region, Stefano Bonaccini, the Mayor of Bologna Matteo Lepore, the ICE Board Member Daniele Vaccarino and all the councillors for agriculture of the Italian regions will also be present at EIMA, along with a large delegation of MEPs. A much awaited moment, for its political but also cultural content, is the Conference that Paolo De Castro will hold at EIMA on the inspiring principles and challenges of the Community Agricultural Policy, in streaming connection with all agricultural organizations and the agro-food chain, as well as with national and Community institutions.

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The Italian market and machinery exports are doing well. According to Comacomp, the positive trend should continue in the coming months thanks to a high number of orders. The October rendezvous with EIMA International is a great opportunity to give further impetus to companies in the sector. To date, 520 exhibitors have been confirmed for the components exhibition alone.

The components industry for agricultural machinery and equipment is restarting at a faster pace than expected. Data from the periodic survey carried out by Comacomp (FederUnacoma) on the basis of surveys of member companies indicate a clear increase in total turnover in the first quarter of the year. A total of 51.5% of the companies surveyed recorded increases of over 20%, and another substantial number of companies (22.5%) recorded increases of between 11% and 20%. The majority of companies (60%) have seen their turnover increase on the domestic market, but the expansion trend has also affected the share of turnover generated by exports.

Non-European markets also performed positively: 53% of the sample recorded a growth in business, while a significant number of companies (35%) maintained last year’s levels.

According to Comacomp’s forecasts, the favourable economic situation is expected to continue in the coming months, since the order figures are clearly growing: for the April-June period, 29% of the companies surveyed estimate an increase in orders of more than 20%, while a further 26% expect growth of between 11% and 20%. Components thus confirm their place as one of the driving sectors of agricultural machinery, both in terms of production value (over 2.7 billion euros) and the ability to offer highly innovative solutions.

EIMA International – the great exhibition of agricultural machinery scheduled to take place in Bologna from 19 to 23 October – is dedicating a specific space to this important sector, the EIMA Componenti exhibition, where 520 specialized manufacturers, 144 of whom are foreign, have already confirmed their participation (in addition to the companies making components for spraying and those for irrigation located in the “Idrotech” exhibition). From transmissions to engines, from electronic control units to on-board computers, from axles to the smallest mechanical gears, there are more than 350 product categories at the show. It is a much-awaited rendezvous for the industry’s players, observes FederUnacoma, the direct organiser of EIMA,

“not only because it will be the first “in person” event after exhibitions were stopped due to the health emergency, but also because it is being held at a time of great recovery for the market.”

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U.S. importers, dealers and agribusiness professionals are invited to join the April Italian AgTech Demo Days on the World Ag Expo OnLine platform to learn about the latest innovations in Italian farming machinery.

Three video seminars followed by targeted demos will showcase new products, strategies and technologies to interested digital guests. The DEMO DAYS are organized and promoted by ITA (Italian Trade Agency, the Governmental agency that supports the business development of Italian companies abroad) and FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation. According to the US Department of Commerce, since 2018 Italy has been the seventh largest supplier of agricultural machinery and equipment to the U.S. For “Made in Italy” exports of agricultural machinery, the United States is a key market.

Throughout 2020, Italian tractors and ag machinery exports grew to $448 Million, a value practically on par with the strong two years that preceded it. The first 2021 data shows an encouraging growth trend of +7.8% compared to the same period of 2020.

The DEMO DAYS are a series of free digital events open to all attendees for three Tuesdays in a row in the month of April. Each DEMO DAY will host an educational session with Lessiter Media experts and U.S. market dedicated product demonstrations specifically created by Italian manufacturers. Registrants will be presented with complimentary AgTech insight reports and for the entire months of April and May the possibility to win an AEI VIP Subscription by a digital raffle.

Event Attending is for FREE

Registration Link

Every digital event will focus on a different topic, let’s check the program

DemoDay #1
Tuesday, April 13, 2021 

• 11:30 a.m. CST (educational session): Hay & Forage Equipment in the Western U.S.: Exploring Opportunities, Objectives & Obstacles California and the surrounding states are known for producing some of the highest quality hay and forage available and with the right resources, the region is a land of opportunity for anyone that is manufacturing or selling and supporting hay and forage tools. If you are looking to capitalize on the evolving hay and forage market in the Western states, join us for this informational webinar that will examine emerging trends in the region. Hosted by Jack Zemlicka, Lessiter Ag Media Content Director and Farm Equipment Sr. Editor.

• 1pm CST (product demonstration): Italian Forage Equipment Demo 1 Discover the right equipment for your business: soil-working equipment, harvesting equipment, after harvest and livestock Husbandry, handling and transportation equipment. Featuring: Grazioli Remac; Repossi, ROC, Faza, Mascar, Bicchi

• 1:45 pm CST (product demonstration): Italian Forage Equipment Demo 2 Discover the right equipment for your business: componentes and irrigation equipment Featuring: DigiDevice, Dinamica Generale, Walvoil, Rovatti

DemoDay #2
Tuesday, April 20, 2021

• 11:30 a.m. CST (educational session): Permanent Cropping Equipment in the Western U.S.: Exploring Opportunities, Objectives & Obstacles with Fruits & Nuts (educational session) The variety of fruits and nuts grown in the west makes California and the surrounding states one of the most agriculturally diverse regions on the planet. This diversity of specialized crops requires innovative approaches to farming practices once done by hand or the most primitive tools. Hosted by Kim Schmidt, Ag Equipment Intelligence Executive Editor.

• 1pm CST (product demonstration): Italian Fruit Equipment Demo 1 Discover the right equipment for your business: soil-working equipment and crop protection equipment. Featuring: CaBa, Sicma, Tierre, IDEAL, CarraroSpray, Martignani

• 1:45 pm CST (product demonstration): Italian Fruit Equipment Demo 2 Discover the right equipment for your business: Components and harvesting equipment Featuring: Officina Meccanica B E G, LaCruz, Braglia, FaberCom

DemoDay #3
Tuesday, April 27, 2021 

• 11:30 a.m. CST (educational session): Vegetable Cropping Equipment in the Western U.S.: Exploring Opportunities, Objectives & Obstacles (educational session) Dedicated to those who are looking to capitalize on the evolving vegetable markets in North American agriculture. Hosted by Ben Thorpe, Ag Equipment Intelligence Associate Editor.

• 1pm CST (product demonstration): Italian Vegetable Equipment Demo 1 Discover the right equipment for your business: soil-working equipment, Sowing planting and manuring Equipment, Crop Protection Equipment. Featuring: Selvatici, Tecnoagri, Ferrari Costruzioni, Mingozzi

• 1:45 pm CST (product demonstration): Italian Vegetable Equipment Demo 2 Discover the right equipment for your business: Harvesting Equipment, Components Featuring: Ortomec, DaMilano, Annovi Reverberi, Zappettificio Muzzi

All the Italian companies participating in this project are actively looking for partners in the U.S. (dealers and distributors), which is why DEMO DAYS are the perfect opportunity for American businesses to take a first step towards expanding their agricultural tech portfolios to the best serve their future and recurring customers.

The Italian presence at the 2021 World Ag Expo digital edition has been the busiest ever: 41 companies still digitally exhibiting and networking with dealers, farmers and importers until 2022 and showcasing a wide range of products that span from parts and components, to highly specialized harvesting equipment.

Which Ag Manufacturers will exhibit?

The list of the Italian Companies at World Ag Expo can be found below:

Soil-working equipment: GRAZIOLI REMAC, TIERRE GROUP, CABA INDUSTRIE, TECNOAGRI, LACRUZ, SICMA, FAZA, BERTI MACCHINE AGRICOLE, SELVATICI, FERRARI COSTRUZIONI.

Equipment for sowing, planting and manuring: BASSI SEMINATRICI, BONSEGNA, GRAZIOLI REMAC, BICCHI, ORTOMEC, MASCAR, FAZA, FERRARI COSTRUZIONI.

Crop protection equipment: IDEAL ITALIA, CABA INDUSTRIE, MARTIGNANI, OFFICINE MINGOZZI, OCLL – CarraroSpray.

Harvesting equipment: CESARI, OFFICINA MECCANICA B E G, CABA INDUSTRIE, REPOSSI MACCHINE AGRICOLE, RIBERI – DAMILANO GROUP, ORTOMEC, MASCAR, LACRUZ, FAZA, BERTI MACCHINE AGRICOLE, ROC.

Equipment for handling and transport: BONSEGNA, GRAZIOLI REMAC, CESARI, BICCHI, TECNOAGRI, FARESIN.

Equipment for conditioning of products after harvest and livestock husbandry: GRAZIOLI REMAC, REPOSSI MACCHINE AGRICOLE, PERUZZO, FARESIN

Components: DIGIDEVICE, EMILIANA SERBATOI, FABERCOM, DINAMICA GENERALE, ANNOVI REVERBERI, LACRUZ, AMA, SPILA, SALVARANI, ADR, SIMOL, WALVOIL, ZAPPETTIFICIO MUZZI, BRAGLIA, BUCCHI.

Irrigation equipment: ROVATTI

The organizers are available to set up a B2B meeting with any of the companies mentioned
In order to schedule a direct call, contact the ITA Houston office at houston@ice.it

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The COVID emergency has given new centrality to agriculture which, unlike other productive activities, has shown greater resilience in the face of the pandemic. In a global environment characterized by a generalized decline in many sectors, which resulted in a significant drop in world GDP (-4.5% at the end of the year according to the OECD), the primary sector instead increased its production capacity. This fact is highlighted by Alessandro Malavolti, president of FederUnacoma, the Italian association of manufacturers of agricultural machinery, who at the Federation’s Annual General Meeting held today in Bologna took stock of the main trends in the primary sector and the market of agricultural machinery. According to FAO estimates – noted the president of FederUnacoma – in 2020 global grain production should reach a record value of 2,756 million tonnes (+2.2% in 2019), with an increase also in demand (+2.4%) and world trade (+1.6%). Milk production was also positive (+0.8%), while meat recorded a drop of 1.7% due to contingent factors. The prices of the main commodities also rose, with meat, poultry, and rice showing increases of 8.3%, 7.7%, and 8.2% respectively.

The food insecurity created by the pandemic – according to the FAO, by 2020 the number of undernourished people could grow by 130 million – and the growing demand for food in different areas of the world give agriculture, and with it agricultural mechanization, an increasingly strategic role also to guarantee social stability. “In this landscape – said the president of FederUnacoma – agricultural machines are an essential tool for enhancing production and safeguarding the territory. In fact, thanks to the research and innovation activities of our industries, today’s mechanical machines use more and more eco-friendly technologies, also in line with the political priorities formulated by the European Commissioner Ursula Von DerLeyen“. Despite this strategic role, today the world mechanization market is experiencing a transition phase, with different trends from country to country. The first half of the year saw an increase in tractor sales in the United States (+10.4%) and Russia (+7%), certain stability in Canada (+0.3%), and a setback in Brazil (-5%). The most significant decreases are recorded in the Asian markets: Japan (-29.5%), Korea (-7.3%), and especially India (-11.3%). Turkey is a case to itself, recording a 75% increase as a rebound after the collapse of recent years. The minus sign prevails in Europe where the market contraction amounted to 12.1%, corresponding to 68,831 registered tractors. The Italian market was in the red, even if the month of August showed a slight recovery compared to the six-monthly figure, bringing the deficit for the first eight months of the year to 15% (in June it was 18%).

Despite the climate of uncertainty, the August figure seems to foreshadow a possible trend reversal, which is confirmed for Europe as well as for Italy in the recent climate surveys conducted by CEMA, the European manufacturers’ association.

“To ferry the sector out of this situation – added Malavolti – it is essential to assert the strategic role of agricultural machinery. In Italy there is a need for a system of incentives that help the market recovery, especially with a view to technological renewal and innovation; a system based on long-term planning, that is independent of economic and political contingencies”.

In recent months FederUnacoma has presented to the Government a multi-year incentive plan for the purchase of new mechanical machinery. Today we renew this action with the request to allocate part of the funds to be distributed under the Recovery Fund to the agricultural machinery sector.

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