McCormick, one of the group’s brands based in the province of Reggio Emilia, Italy, has recently completed a stylistic renewal of its entire range, which has involved a new expressive and recognisable family feeling: the culmination of a journey that began a few years ago, starting with the X8 VT-Drive, and which, step by step, has extended to the entire range.

One of the architects of this process is Fabio Leonardi, designer at the industrial group:

“Working for a leading and internationally renowned brand like McCormick is certainly very satisfying, but also a great responsibility, because you cannot disappoint or get it wrong; the design is often the first thing that people see and it is judged and appreciated. What has guided me in this sector is my great passion for engines, for vehicles and especially tractors. It all started with the restyling of the X8 VT-Drive and that is where this great adventure began”.

Design and branding are closely linked, as Leonardi goes on to underline:

For the McCormick brand, the design must convey the brand’s values and mission: the high power, the technological aspect, a quality product, comfort and safety. McCormick’s interior layout is always built around a person and the technology that governs the tractor’s power. Everything must revolve smoothly around the user. Great attention must therefore be paid to ergonomics. Unlike a car, there are several functional islands in a tractor: the dashboard, the left panel, the right panel, under the roof, the multifunctional armrest. Everything has to work well and harmoniously. At McCormick, functionality and technology must be combined with an attention to quality solutions in terms of forms, colours, details and high comfort: all to create a classy environment to meet the very demanding customer’s expectations. It is a delicate balance, between functionality and style, but “the latter” must never become an unnecessary complication. Experience and awareness of technical aspects makes it possible to find the best solutions that guarantee both practicality and style”.

A result that is achieved to perfection in McCormick tractors in each new product family.

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Since 1954, the iF DESIGN AWARD has been an internationally recognised indication of excellent design and one of the world’s most prestigious design awards. The iF brand is internationally recognised as the symbol of design excellence. The award winners will be celebrated at the iF DESIGN AWARD NIGHT 2022 event at Friedrichstadt-Palast in Berlin in Germany on Monday, 16 May 2022.

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“Massey Ferguson has been offering farmers around the world straightforward and dependable machines since its inception nearly 175 years ago. Few brands around the world can claim such a lasting impact in the agricultural industry. Massey Ferguson was truly ‘Born to Farm’,”

said Eric Hansotia, chairman, president, and chief executive officer of AGCO Corporation.

Luis Felli, senior vice president, and general manager for Massey Ferguson adds,

“Massey Ferguson is now pivoting from being a pure farm machinery manufacturer into a provider of straightforward and dependable experiences that provide the best value for farmers and make their business more profitable and sustainable. This globally consistent, farmer-first approach enables customers to experience the transformation of the brand in a unique way all over the world. Complemented by a synchronized Global organization, it was only natural to launch a new logo during this unprecedented moment in our history.”

“2022 will be THE year of the new Massey Ferguson global brand. We have been thinking of a new logo since we unveiled the MF NEXT Concept at Agritechnica 2019.  MF New Era started to come to life with the MF 8S launch in July 2020 followed by the launch of a full line of products these past 18 months, including our September 2021 Born to Farm Digital Event.  November is an iconic month for the brand, falling exactly 63 years after the announcement of the brand’s creation and its iconic logo. As we celebrate the 175th Anniversary of Daniel Massey’s first farm equipment workshop in 2022, we felt it was the perfect time to refresh the logo while introducing a new meaningful tagline,”

said Francesco Murro, Massey Ferguson vice president of global marketing, sales enablement & partnerships.

The Massey Ferguson Triple Triangle – The most recognizable icon from 1958

“The triple triangle shape is a strong icon that has embodied Massey Ferguson since 1958. Our new logo is a mix between our strong heritage and fresh brand values. The three triangles overlap to represent the mutually beneficial relationship and trust between farmers, dealers, and the brand,”

added Mr. Murro.

“Working as one Massey Ferguson Global Team, we aim to make farming operations easier, more profitable, and more sustainable across the globe. We want to use this new logo to invite farmers, more than ever, to become part of the Born to Farm Massey Ferguson family. We also took this opportunity to transition to a modern, sleek and flat design while giving the logo life through the interaction of three triangles interlocking one into the other. Drawing it with one single, solid, and straightforward gesture creates the appearance of movement. The flat design is very reflective of our current digital world, allowing us to manipulate the logo to bring it to life for our websites, applications on smartphones and smartwatches, or even the screens inside the machines themselves,”

says Alfredo Jobke, director marketing global Massey Ferguson.

“Our September 2021 Born to Farm event was the first expression of this new logo and its “Born to Farm” tagline. The great feedback and amazing enthusiasm we received, pushed us to really go for it. The new tagline conveys our unique brand value proposition and sets Massey Ferguson apart in the market and in the communities we serve,”

concluded Mr. Murro.

New Global Massey Ferguson Brand Identity rollout in 2022

The new logo will be progressively implemented across the globe. It has already begun to be featured in the brand’s digital channels and will be updated in all Massey Ferguson marketing material moving forward. This change builds momentum as Massey Ferguson prepares to celebrate its 175th Anniversary starting in January 2022.

The Massey Ferguson logo and tagline refresh provide the brand with a unique opportunity to realign its key messages to focus on the farmer first approach and the straightforward, dependable, accessible, and sustainable brand drivers. Farmers around the world will be able to experience the new Massey Ferguson brand identity for the first time toward the end of Q1 2022. The company will also implement a step-by-step introduction into its facilities, factories, and offices across the globe, as well as in Massey Ferguson Dealer Network signage starting in 2022.

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Bobcat Company introduces an all-new, ultra-durable snowblower attachment that will make quick work of even the most unrelenting winter drifts. With an increased intake height and bigger auger to draw more snow into the blower, operators will be able to clear more flakes in less time.

“Our snowblower attachments easily become an operator’s best friend during the winter – which for many areas of the country, can last up to several months. We’ve enhanced this latest model as the ultimate snow-handling attachment, helping clear snow faster and more efficiently, allowing operators to make fewer passes for quick area cleaning,”

said Kelly Humble, senior marketing manager of product planning at Doosan Bobcat North America.

Equipped with nine different width options and numerous motor packages, the Bobcat snowblower attachments provide owners with a perfect match for their loader models, as well as for the application, from wide-open sites like driveways and parking lots to narrow spaces like sidewalks.

The snowblower features an ultra-durable direct-drive, sprocket-style chute rotation, which improves the performance, durability, and ease of maintenance. It enables operators to point snow in virtually any direction and place it wherever the job requires – even in hard-to-reach places such as the middle of lawns, in ditches, or inside wooded areas along a path. It is powerful enough to break through ice buildup and eliminates chains, which can rust, loosen or break. The chute delivers 270 degrees of rotation for a wide range of accurate snow placement possibilities, which is a 15-degree increase over previous designs.

The chute’s rounded intake provides a smoother surface to roll the snow into the feed impeller, rather than pushing it. This design minimizes clogging and reduces resistance for improved snow flow through the attachment, and better productivity. The optional truck-loading chute allows the operator to place snow high into a truck and simplify hauling. High-flow models capture extra available hydraulic horsepower from the carrier, which enables clearing through the deepest drifts and heaviest snow while throwing it farther.

An additional feature includes easily adjustable skid shoes which are mounted to the sides of the snowblower, allowing operators to raise or lower the clearing depth to match the surface of the job site. They not only make it easy to maintain ground alignment, but they can also help guide operators along curbs or walls – while preventing contact with the snowblower itself. Designed for long-wear life and easily replaceable, the new skid shoes provide long-wearing durability and superior control.

“We continue to enhance and expand our lineup of attachments to include additional, versatile solutions that increase the value, performance, and capabilities of our compact machines,”

said Humble.

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Using in-depth finite element analysis (FEA), Ringfeder has optimized the redesign of its TND Series, which now includes two coupling types: High Deflection (HD), which offers excellent shaft misalignment compensation, and High Torque (HT), which incorporates a higher power density.

Thanks to their high material quality, compact design, and tight tolerances, TND Series couplings achieve superior concentricity, maximum operational reliability, smooth operation, and low vibration levels — even in the presence of fast rotational speeds or irregular rotational forces. They also avoid wear, don’t require cleaning or lubrication, and offer a long service life when properly installed.

Other features of the updated TND Series include:

• Modular design for maximum flexibility
• Bore diameters from 25 to 215 millimeters
• Nominal torques up to 130,000 Newton-meters
• Compensation for axial, angular, and radial shaft misalignment
• Mountable via keyways (DIN 6885-1) or Shrink Discs
• Compliance with ATEX according to Product Directive 2014/34/EU and DIN EN ISO 80079-36:2016, if required

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The Valtra G135 has received the Red Dot Design Award 2021 in the Red Dot: Product Design award series. This marks already the sixth Red Dot award in Valtra’s history and demonstrates how Valtra’s success story continues with the latest fifth product generation of tractors.

“The Red Dot Design Award presented to the new G Series is certainly encouraging, especially since this is Valtra’s first product in a completely new generation of tractors and even in what could be considered a new product segment. The G Series is a popular tractor that has already been named Tractor of The Year, which suggests that we are indeed doing things right,”

says Manager, Industrial Design & User Experience Kimmo Wihinen at Valtra.

Thanks for the award also go to the entire Valtra team, as it takes the seamless collaboration of hundreds of people to make such a successful product.

It takes a particularly high-quality product to win the Red Dot Design Award, which takes into consideration the quality of both design and planning, as well as innovations. The Valtra G Series was praised for its exceptional quality in all these areas.

“Winning the Red Dot Design Award is also the best possible way to kick off Valtra’s 70^th anniversary. It says a lot that, even with such an impressive history behind us, our eyes are still set firmly on the future. In fact, we will see several other interesting new products already this year!”

Wihinen reveals.

The Valtra G Series was unveiled in August 2020 and was immediately named Tractor of the Year 2021. The Valtra G Series is a little giant, a compact multipurpose tractor that can be operated comfortably while performing tasks effortlessly. The G Series combines a compact size with agility and a modern design. The G Series is also the perfect tractor for front-loader tasks. Work is facilitated by easy and unobstructed access to the cab via self-cleaning steps, as well as a comfortable and spacious cab for two people with excellent visibility in all directions, including upwards, thanks to a combined glass area of 5.7 square meters.

The Valtra G Series cab also features other award-winning designs in the form of the Valtra SmartTouch armrest, which was won the Red Dot Design Award in 2017.

The history of the Red Dot Design Award stretches back 60 years. It is one of the most prestigious design competitions in the world. This year, a record number of companies and design studios from around 60 countries worldwide took part in the competition.

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The creative yet practical thinking behind the Steyr Konzept, a striking study of the future of tractor development, has been recognized with a 2020 ‘Good Design‘ award, in the world’s most prestigious prize scheme for design excellence. In addition to the radical styling of the machine, the award also acknowledges its forward-thinking technology, including an innovative hybrid power system combining a conventional engine, a generator, and electric drives.

The post Steyr Wins 2020 Good Design Award for the Steyr Konzept appeared first on North America FarmQuip Magazine.

Hidromek has received its 19th design award

The post Hidromek Wins the IF Product Design Award 2020 appeared first on North America FarmQuip Magazine.

Rolling out from this month, new and updated Volvo branded products will now be tagged with just the product type and size on its side – and nothing else. All other product details, such as model series and model variant, will continue to be found on the specifications, brochure or PIN plate, ensuring customers will see no change in how they buy service or order parts for their products.

The real motivation behind this change is to bring the product’s branding in line with the company’s minimalist Scandinavian heritage and long-standing desire for a clean, clear and boundless human-centric design.

Clarity in function and design

Gustavo Guerra, Design Director for Volvo CE, says:

“We always strive for an honest and simple design that still emulates the smart power of our products. But we found that our brand designation did not suit the purposeful and progressive quality of our products. This new move is designed to bring more confidence and clarity not just to the operator but to everyone out on the jobsite – which is what we mean by boundless design.”

Modern construction sites are now much less focused on just the product and more focused on the construction site as a whole. With this updated product designation, Volvo CE aims to create a clearer line of communication for all parties, from the operator out on the job site right through to the back-office function. A rise in new technologies also brings with it a necessary increase in inter-generational product updates, so eliminating the need to change the product name for every update, no matter how big or small, ensures the branding stays clean, simple and purposeful.

Gustavo says:

“We are at a crossroads where new and traditional ways of working are coming together. As developments in electric, autonomous and connected technologies grow side-by-side with our continued need for diesel equipment, we will soon see the level of product updates also growing exponentially. It’s a time of change for the industry and our branding structure should reflect that too.”

The first models launched with new designation

Whether it is a modification to the cab, operator controls, product frame or technical function, each edit will no longer carry with it long and cumbersome model names when the update is brought to the market. Effectively this means removing the revision status and product specification from the external visual identity and leaving just the product abbreviation and product size. All technical details are communicated as normal on PIN plates and marketing materials. The first models launched with the new designation policy are the first two Electric models of ECR25 and L25 and the ECR58 generation F – which recently won the prestigious Red Dot Award for product design. The award is the most globally recognized mark for industrial design quality. In their statement, the jury said that they were

“impressed by the balanced construction that incorporated not only the cabin but also the exterior and the user experience.”

This new design philosophy will have minimal impact on the way customers buy their products, order parts or take them in for servicing. In exactly the same way as today, customers will still be able to look to the specifications on the PIN plate in order to find the detailed configurations required for aftermarket services, parts ordering or repairs.

The change is being introduced on all new and updated models during a staged roll-out from this year forward, set to take until around 2025.

“This is not just a renaming initiative. This is our design philosophy, a principle that guides us through the creation of the next generation of construction products. A key part of our role is to help our customers navigate the shifting digital landscape, and offer clear and open communication to better manage these times of change.”

says Gustavo.

Source: Volvo CE

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This year’s challenge was to design the multi-purpose vehicle of the future: a machine that can handle multiple tasks to meet future needs and that is more efficient than today’s highly specialized machines.

The first place of the competition was awarded to the work “vertical” by Austrian design team Benjamin Miller, Jack Morris,and Alireza Saeedi. The jury praised the concept as being a very creative interpretation of the challenge theme. “At first glance it looks very specialized, but if you judge the complete system instead of only the tractor, a versatile and holistic concept for the future emerges. The concept takes care of everything from seeding to distribution of food”, comments member of the jury Hans Philip Zachau.

Second place was awarded to Yuri Kozowski and Paulo Biondan from Brazil for their work “V-Icon” and third place to the “Unit”-concept by Polish designer Tomasz Miłosz. The honourable mentions were the Finnish “Phantom”-concept and the work “Centaur” from Germany.

“Valtra has been widely recognized for ground-breaking and visionary industrial design. We started the Design Challenge in order to raise awareness of future challenges in the agricultural community and society at large. It is also a platform for designers to showcase their innovations.” comments head of the jury and industrial design & user experience manager at Valtra, Kimmo Wihinen. “The Valtra Design Challenge is the world´s largest design contest in agricultural machinery and one of the biggest in the off-road vehicle industry. The high number of innovative and high-class entries shows us that there is a demand for this type of competition, and we are already working on the theme for the next edition”, he adds.

The Valtra Design Challenge 2018 Jury members were Kimmo Wihinen from Valtra, Brandon Montgomery and Sam Freesmeyer from AGCO, Hans Philip Zachau from Lighthouse Industrial Design and Paolo Grazioli Frozen Design Tokyo.

Source: valtra news

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