“Aceinna is part of two exciting market trends, autonomous driving, and vehicle electrification. Used in autonomous vehicles to ensure both accuracy and safety, high precision Inertial Measurement Unit Sensors (IMU) complement perception sensors such as imaging, radar, and LiDAR. Current sensing is another strength for Aceinna critical to power management and I’m excited to help this talented team continue its amazing growth and technology innovation in both of these segments,”

says Mr. Appelman.

According to Dr. Yang Zhao, founder, and CEO of Aceinna,

“Wade is an organized and dynamic technology executive who will be able to successfully lead the Aceinna engineering, marketing, and business teams towards our goal of making next-generation self-driving and eco-friendly vehicles a reality.”

Prior to joining Aceinna, Mr. Appelman was VP and GM of the depth-sensing division of ON Semiconductor where he led the team responsible for the adoption of low light sensors in LiDAR and successfully secured early customers designs in automotive, medical, and industrial markets for the divisions sensing product portfolio.

He joined ON Semiconductor in May 2018 through the acquisition of SensL Technologies, where he was VP of worldwide sales and marketing responsible for the company’s business strategy since 2012. 

Wade has extensive experience in both private and public sector organizations having served in senior leadership roles driving sales and marketing efforts for five venture-backed startups with total exit valuations of $900 million. Select highlights include the network processor pioneer, Sitera (acquired by Vitesse), Zagros (acquired by Altera), and Lightstorm Networks (acquired by Broadcom).

Mr. Appelman has also served in a leadership role in three publicly traded corporations. In addition to ON Semiconductor, he led product marketing for Cabletron’s $1B switches and routing division, and Vitesse Semiconductor’s product marketing and product management for the 500-employee Advanced Networking Products Division. He has a B.S. from Wagner College in New York, NY.

The post Aceinna Names Wade Appelman as President and COO appeared first on North America FarmQuip Magazine.

Jason Perez, CEO of YARDZ, makers of the premier independent rental management tool in construction, announced that Westley Parks has been named Chief Operating Officer of the company. As COO, Parks will hold a number of responsibilities, including management of all YARDZ strategic partners. He will also work closely with the YARDZ sales team and will interface with key customer accounts.

Parks is a 35-year veteran of the equipment rental industry and the former Chief Operating Officer of Neff Rental. As COO, he was an integral part of Neff’s growth and expansion, and eventual sale to United Rentals, where he served as a Region Vice President until early 2019. Parks began his career at Hertz Equipment Rental. He joined Neff in 1995 as Southeast Region Manager. In 1998, he was promoted to Atlantic Region Vice President, a position he held for 17 years before assuming his COO role.

Perez will rely on Parks’ extensive industry experience to help guide the company’s strategic expansion.

“You don’t find people with Westley’s breadth of experience just growing on trees,”

said Perez.

“His knowledge, industry connections, and vision are unparalleled. We expect him to be an integral part of the ambitious growth plan we’ve mapped out to increase our customer satisfaction while spreading the Yardz message to new prospects.”

A 1984 graduate of the University of Georgia, Parks holds a degree in advertising. He lives in Camden, SC, with his wife Laurie.

YARDZ is an Atlanta-based, construction tech company that helps companies manage their inventory of both owned and rental equipment more efficiently. Utilizing an intuitive and user-friendly interface, the YARDZ integration and collaboration tool is completely brand-agnostic, allowing customers to connect to their rental companies as well as see their own equipment yards all in one place.

ABOUT YARDZ

Founded in 2018 by construction industry veterans Jason Perez and Josh Schuyler, YARDZ offers the most powerful software for tracking rental and owned equipment. The YARDZ tool helps companies better understand exactly what equipment they have in their inventory and where it’s located. This saves time and money by eliminating duplicate rentals; displaying all equipment contracts and their provisions; and ensuring that available equipment is sent to the jobs where it is needed most. While originally intended for construction companies and crews, it is adaptable to a wide range of vertical markets. Suppliers who use YARDZ can also build stronger relationships with contractors and gain more rental business. Flexible pricing and multiple product versions make YARDZ applicable for companies of all sizes.

The post YARDZ Announces Appointment of New Chief Operating Officer appeared first on North America FarmQuip Magazine.