Brandt Tractor a wholly-owned subsidiary of the Brandt Group of Companies,  announced that it has successfully acquired Cervus Equipment Corp., following a 97.66% endorsement for the deal in an October 12, 2021 vote by Cervus shareholders. The transaction sees publicly-traded Cervus transition to 100% private ownership in an all-cash deal.

The landmark transaction creates Canada’s largest-ever equipment dealer network, adding 64 agriculture, transportation, and material handling equipment locations to Brandt’s existing John Deere Construction & Forestry dealerships across Canada. When fully integrated, it will give Cervus’ customers access to Brandt’s extensive national parts and technical support infrastructure.

The purchase further establishes the firm’s position as a premier privately held Canadian company and the largest John Deere dealership in the world.

“The addition of Cervus’ branch network is a big win for customers in all of the affected markets. We’ve got a lot to offer and we’re ready to roll up our sleeves and earn the loyalty of our new customers through a combination of premium products and services and a consistent, high-quality customer support experience.”

says Brandt owner and CEO, Shaun Semple.

The deal gives Brandt unparalleled market penetration, expanding their geographical footprint and enabling the company to add, in select markets, John Deere agricultural equipment; Peterbilt transportation equipment; and Clark, Sellick, JLG, Baumann and other material handling equipment in addition to their already-impressive list of products and services.

With the acquisition of the Cervus locations in Canada, Australia and New Zealand, Brandt now owns and operates 120 full-service equipment dealerships with an additional 50+ service points and employs over 5100 people.

The transaction will make a significant impact across the industry as the company rolls out plans to introduce expanded parts inventories, service department capacities, and extended hours of operation at the former Cervus dealerships. As operations are integrated, staffing in these locations is expected to increase by up to 40% with significant new facility construction across the entire network.

“Cervus staff, customers, and their communities will all benefit from this acquisition through a stronger, more diversified network of support dealerships. Brandt is fully committed to ongoing investment in business infrastructure and community enhancement; there is a tremendous opportunity for everyone in this deal.”

concludes Semple.

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When it comes to their forklift and warehouse requirements, Cervus Equipment is the one-stop-shop for IFC Ltd. From forklifts, rentals and safety operator training to warehouse storage and racking, Cervus supports IFC in their vision to become global leaders in valve distribution.

In the video below Joe Ramstad, Operations Manager at IFC has something to say about their experience working with Cervus Equipment.

Source: Cervus Equipment

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The John Deere Leaders Club program recognizes top dealers; those that demonstrate exceptional customer satisfaction, market share, and operational performance. This recognition from John Deere affirms the Cervus Saskatchewan agricultural group’s continued focus to consistently deliver on our customers’ expectations.

“We are very proud to be recognized by John Deere. Our staff work tirelessly to meet and exceed the expectations of each and every customer, and our commitment to their success is top priority.” says Scott Johnston, GM of Cervus Equipment John Deere, Saskatchewan. “We represent the best name in agricultural equipment and our people back that up with unwavering support.”

Cervus Equipment is an industry-leading heavy equipment solution provider in Canada, Australia and New Zealand and the Alberta dealership group has also been recognized by John Deere’s prestigious Leaders Club in years previous.

Source: cervusequipment news

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“We value long-term partnerships and believe our customers are best served by committed distributors that understand the products and mechanics well. We believe we have found that in Cervus.” affirmed Jason Reynolds, President of Baumann Canada.

Serving our customers with world-class products, such as Baumann, aligns with long-term goals at Cervus. Baumann’s emphasis on innovation, quality, reliability and support make this product line a perfect complement to the iconic brands Cervus represents today.

“We are very excited to be able to offer the Baumann range to our customers. For us, equipment is only part of our story, but offering world-class products is in our DNA. Integrity, hard work and the way we care for our people, customers and partners is crucial for growth and maintaining our reputation.” said Fred Hnatiw, Vice President of Transportation and Industrial at Cervus.

While the sideloader market remains relatively modest, Cervus recognized a growing need in various Canadian industries. From lumber to metals and extrusions, the sideloader’s capabilities offer numerous benefits in unique applications.

“By handling long loads lengthways on a load bed, sideloader customers typically find major advantages in terms of productivity, access through doorways and space utilization.” says Mark Milligan, General Manager, Materials Handling, Cervus Equipment. “Recently, increasing concerns over load safety, lift truck stability and the awareness of pedestrians has led to a resurgence in demand for equipment from the market leader.”

Source: Cervus Equipment

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