The Board of Directors provides Cereals Canada with governance to steer the organization’s operations and ensure fiscal responsibility. They will lead a strategic planning process that will be undertaken this summer.

The Board of Directors has elected Todd Hames as Chair.  Also elected to serve on the Executive Committee is Jennifer Marchand (Vice-Chair), Robert Misko (Treasurer), and Jean-Marc Ruest (Secretary).

“Each Director is passionate about the cereals value chain and brings to the table diverse experience and strategic knowledge to strengthen the organization’s impact in Canada and beyond. We are excited about the unique expertise that each individual brings to the table as we continue to evolve and lead the organization forward.”

stated Hames.

The Board also selected the Governance Committee that will provide oversight for the governance policies of the organization, helping to ensure effective and appropriate Board functionality.  The Members of the Governance Committee are, Jake Leguee, Henry Van Ankum, Jeff Bertholet, and, Jeff Cockwill.

“The next major step will be the appointment of a CEO for the amalgamated organization.  The search process is now underway, with the Executive Committee serving as the search committee.  The senior leadership team has the confidence of the Board and will continue to guide Cereals Canada through the ongoing integration process”

concluded Hames.

Source: Cereals Canada 

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The New Crop Mission, led by Cereals Canada, Cigi and the Canadian Grain Commission, brings together farmers, exporters, technical experts and regulators, and puts them face to face with key customers of Canadian wheat at a series of seminars and meetings. The mission is unique in that it allows a deeper level understanding between the two sides: export customers learn what to expect from the new wheat crop and, in turn, provide valuable feedback about their needs and wants to help drive future research and innovation.

New Crop Mission Itinerary

For much of the month of November, two delegations representing the New Crop Mission will be travelling concurrently. The first group will visit five countries in Asia – Japan, Indonesia, Philippines, Singapore and China – while the second meets with customers in Mexico, Ecuador, Colombia, Peru and Chile.

In December, the New Crop mission touches down in North Africa to give mission delegates the opportunity to meet with customers in Algeria, Morocco and Tunisia. Before returning to Canada, the mission will visit Italy, where origin labelling regulations have placed extreme restrictions on Canadian durum.

Finally, mission delegates will kick off the New Year with a mid-January seminar in Dubai, before moving on to Nigeria and Lagos for the last leg of the 2019 New Crops Mission. From there, Cigi staff will travel to Kenya for a technical mission in Kenya while the rest of the group returns home to start planning for the 2020 cropping year.

Source: Cereals Canada

The post The New Crops Mission has to promote the quality of Canadian wheat  appeared first on North America FarmQuip Magazine.