The Head of Product Partnerships at the CLAAS-owned tech company 365FarmNet has been tapped for a new position within CLAAS’s North American operations. Patrick Honcoop has been hired as Head of Digital Business Development at CLAAS of America and will be responsible for the oversight and business development of all CLAAS and 365FarmNet digital solutions to help drive growth at the global ag equipment company. Patrick will report to the President and General Manager – Sales, Eric Raby.

“We’re excited to have Patrick join our operations here in North America,”

said Raby.

“He brings a tremendous amount of experience to this new position and has an excellent understanding of the latest technologies impacting ag professionals around the world.”

Patrick first joined the Berlin-based operations at 365FarmNet in 2014, as a trainee product manager. After completing his program in 2016, he assumed the role of Product Manager/Owner-Partner Integration, leading the partner-integration Scrum Team working to build and expand 365FarmNet.

In 2018, Patrick transitioned to the role of Head of Product Partnerships, leading a partnership team of product managers, owners and developers in building new partnerships and developing existing partners such as John Deere, Kubota, Horsch, Yara, BASF, Michelin, Topcon and Uniform Agri.

Patrick holds an MSc agricultural and bioresource engineering degree as well as a BSc in agricultural engineering from Wageningen University, the Netherlands.

Source: CLAAS of America

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