“We are thrilled to have both an indoor booth space and a large outdoor demo area to showcase some of our newest additions to the Yanmar CE and ASV lineups. The new machines and two brands demonstrate how we strive to create equipment that meets the individual needs of our customers and helps take their businesses to new levels. We look forward to showcasing our newest solutions for the industry.”

said Regan Meyer, Yanmar Compact Equipment North America marketing manager.

Yanmar Compact Equipment will showcase its next-generation ViO17-1E mini excavator, released in August. The recently updated ViO17-1E offers a 4,023-pound operating weight and 14.5-horsepower engine and is best suited for residential work, landscaping and small general construction projects. Like all ViO (Victory over Zero) models, the ViO17-1E features true zero trail swing technology for maximum workplace performance in tight spaces. Yanmar Compact Equipment will also exhibit the company’s SV40 model developed specifically for the North American market, as well as the ViO35-6A.

ASV’s two new Yanmar-powered models are making their tradeshow debut: the recently introduced RT-50 and RT-40. Both models feature new Yanmar engines that can be serviced at ASV dealers. The machines have also been updated with some of the comfort and visibility features of the larger MAX-Series line. The new Yanmar-powered RT-50 is paired with a powerful 53.8-horsepower Tier 4, 3-cylinder turbocharged engine and utilizes ASV’s Posi-Power system for high tractive effort and exceptional pushing and digging power. The compact track loader allows operators to be more productive with high-performance thanks, in part, to a nimble 58.5-inch width, a 9.1-foot lift height, a 1,400-lbs rated operating capacity and a 7.1 mph top speed. The repowered RT-40 compact track loader includes a more powerful, new 38.2-horsepower Tier 4, 3-cylinder Yanmar engine­ and is outfitted with ASV’s Posi-Power system like its RT-50 counterpart.

ASV’s MAX-Series RT-135F and RT-75 loaders will be featured at Equip Expo for the first time. These models include a next-generation cab featuring premium 360-degree visibility, a more spacious operator area, a fully adjustable seat, a new state-of-the-art touchscreen display and more. The new RT-135 Forestry Posi-Track^® loader is the industry’s most powerful compact track loader, featuring 10% more horsepower than the previous titleholder it replaces, ASV’s RT-120. This additional power allows it to maintain best-in-class machine performance while operating high-flow attachments.

The post Yanmar and ASV To Showcase New Products of Mini Excavators at Equip Expo 2022 appeared first on North America FarmQuip Magazine.

“Briggs Equipment and FMI Equipment really excel at representing ASV and partnering with their customers. Both dealers have gone above and beyond with their level of commitment, customer service, and passion to share the value of ASV machines with their customers. We’re pleased to show our appreciation for their partnership with this year’s awards,”

said Jeff Pate, director of sales for the ASV brand.

Briggs Equipment is ASV’s 2021 multi-location dealer of the year. The dealer has shown a strong belief in the quality of ASV’s products and a commitment to helping their customers understand the value of the ASV brand. In addition to showcasing consistently high sales volumes in their more than 5 years representing the brand, their team displays a clear understanding of the benefits of ASV equipment and proactively shares these messages with customers and prospects.

FMI Equipment, the winner of single-location dealer of the year, has been a loyal advocate of the ASV brand for 20 years and has achieved remarkable market share and sales volumes. They also stand out because of their knowledge of the features and benefits of ASV products, as well as knowing how to show the value of ASV equipment against other machines.

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The new dealers are joining ASV’s robust and growing presence in North America. The dealers will offer ASV’s full line of Posi-Track compact track loaders, which allow customers the ability to do more in more places thanks to best-in-class rated operating capacities, cooling systems, and hydraulic efficiency.

The dealers will offer the recently-launched MAX-Series compact track loaders and skid steers, including the RT-65, VT-70 High Output, RT-75, and RT-75 Heavy-Duty. The machines feature premium performance, comfort, visibility, and overall operator experience. The lineup also features the industry’s most compact track loaders, the RT-25, RT-40, and RT-50, and the industry’s most powerful CTL, the RT-120 Forestry. The dealers will also offer ASV’s new MAX-Series RS-75 and VS-75 skid-steer loaders.

“We depend on the strength of our dealer network to offer the best possible experience for our customers. Our network of dealer partners is substantial—and growing. As we increase our coverage in North America, more customers have access to ASV machines that will help them do more work in more places, as well as having access to convenient parts and service from their local ASV dealer,”

said Dave Gannon, director of channel development for the ASV brand.

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“I’ve heard a lot about the MAX-Series since it came out, and I couldn’t be more excited to win. The RT-75 will be an absolute beast for the type of work we do. It’s really going to add value to our business,”

said Stewart.

Stewart had his choice of a 1-year lease of one of three ASV MAX-Series Posi-Track compact track loaders: the RT-65, VT-70 High Output, and the RT-75.

Redneks Field Services has been in operation since 2010 and specializes in serving the oil and gas industries of Western Canada. The company offers equipment rentals, but also provides a number of other services, including equipment repairs, oilfield maintenance, fencing, pipeline repairs, forestry, and more. Stewart plans to use the all-weather cab RT-75 for mowing, dirt work, and even some applications requiring significant hydraulic power for the attachment.

“We really think MAX-Series machines are something you need to experience firsthand to understand the value of. Our machines are designed to offer the premium comfort, and performance customers need to take on demanding jobs. We’re confident Andrew will notice the MAX-Series difference,”

said Regan Meyer, ASV marketing manager.

ASV’s MAX-Series loaders provide a premium operator experience on top of the already-proven Posi-Track performance. The next-generation cab puts the machines at the forefront of the industry in terms of comfort and usability. Features like industry-leading, premium 360-degree visibility, a fully adjustable seat, an optional state-of-the-art touch screen display, and a more spacious operator area allow MAX-Series operators to work longer hours more productively.

The post ASV Announces Winner of MAX-Series Sweepstakes appeared first on North America FarmQuip Magazine.

Johnson joined the organization as commercial director in September 2020, overseeing sales, national accounts, channel development, and marketing. He brought extensive leadership experience with deep technical, channel development, and business leadership expertise within the commercial industry. As president, Johnson will lead and further develop the growth initiatives for the company as the two brands progress in a joint vision of Yanmar Compact Equipment North America.

“We have assembled a strong team committed to the ASV and Yanmar brands and focused on serving all of our stakeholders. This group of leaders will continue to drive the business and achieve excellent results for our customers, dealers, and employees. As we continue to grow, we will seek to provide even more resources and support to our dealers and in turn, the end-user customers. The addition of Lee and David is the logical next step,”

Johnson said.

Thole brings more than 20 years of experience, with a strong background in parts, service, and overall business operations. Thole’s responsibilities as director of the aftermarket will include strengthening several post-sales support functions as well as leading further development and implementation of the aftermarket strategy.

Gannon joins his role with 30 years of multi-industry experience. His position as director of channel development will involve working closely with the dealer network, both by recruiting dealers and assisting existing dealers with being successful.

The post Yanmar Compact Equipment Fills President and Director Roles appeared first on North America FarmQuip Magazine.

The new dealers are a sign of ASV’s expanding distribution network and market presence in North America. The dealers will offer ASV’s full line of Posi-Track compact track loaders, featuring the ability to do more in more places with best-in-class rated operating capacities, cooling systems, and hydraulic efficiency.

The dealers will offer the recently-launched MAX-Series compact track loaders, including the RT-65, VT-70 High Output, RT-75, and RT-75 Heavy-Duty. The machines feature premium performance, comfort, visibility, and overall operator experience. The lineup also features the industry’s most compact track loaders, the RT-25, RT-40, and RT-50, and the industry’s most powerful CTL, the RT-120 Forestry. The dealers will also offer ASV’s new MAX-Series RS-75 and VS-75 skid-steer loaders.

Jeff Pate, director of sales for the ASV brand, said:

“As we face unprecedented demand for our equipment, it’s more important than ever that we can rely on a strong dealer network to represent ASV. These new dealers are part of an ever-growing team of ASV partners who we’re proud to have represented the brand and show customers how our equipment allows them to do more than they ever thought possible.”

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“Duffy’s Sales & Rental and CLM equipment went above and beyond representing the ASV brand and showing a passion for the equipment that is hard to miss. We are proud to show our appreciation for their promotion of the ASV brand promise in every aspect of their businesses.”

said Jeff Pate, director of sales for the ASV brand.

ASV chose Barron, Wisconsin-based Duffy’s Sales & Rental as Dealer of the Year in recognition of the dealer’s leading sales and extraordinary performance in 2020. The business, which has been serving ASV customers for nearly 30 years, provides sales, rental, parts, and services for a wide range of construction, landscaping, and land clearing equipment.

CLM Equipment gained recognition as Rookie of the Year as a result of their outstanding achievements and contributions to ASV in 2020. The Lafayette, Louisiana-based dealer opened its doors more than 50 years ago and features three full-service branches across the west-central Gulf Coast, offering primarily construction and demolition equipment.

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Kevin Zimmer, president of Yanmar Compact Equipment North America, which encompasses the Yanmar Compact Equipment and ASV Holdings Inc. brands, said:

“We are pleased to invest in increased production capacity to support our growth, in addition to adding jobs to the Minnesota workforce. It’s a strong indicator of our success in growing as a comprehensive provider of compact equipment in North America.”

The open positions include assemblers, welders, warehouse clerks, production staff, and more.

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Yanmar Compact Equipment North America, encompassing the Yanmar Compact Equipment and ASV Holdings Inc. brands, announces Tate Johnson as commercial director. Johnson will be responsible for channel development, sales, and national accounts for Yanmar and ASV compact equipment in North America. He will focus on expanding the availability of ASV and Yanmar compact equipment products to customers.

said, Johnson: 

“I’m excited to join the Yanmar and ASV team. I can’t wait to get out in the field to meet dealers and customers and discuss ways we can better serve them and grow our presence in North America.”

Johnson brings more than 20 years of experience developing, fielding, and supporting products used in mission or job-critical applications. He is experienced in channel development and product management, marketing and commercial sales, and business development. He also brings experience in business strategy, P&L management, and business and profit growth.

“Tate brings a wealth of experience in finding ways to grow businesses and make customers’ lives easier. We’re excited to have him join the team as he helps us find new ways to serve our dealers and customers.”

said Kevin Zimmer, president of Yanmar Compact Equipment North America. 

Johnson earned a bachelor’s degree in physics from St. John’s University and has graduated from the executive business acumen program at the University of New Hampshire and the Mini-MBA program at St. Thomas University.

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The new dealers are a sign of ASV’s fast-growing dealer presence in North America. The locations will offer ASV’s full line of Posi-Track compact track loaders, featuring best-in-class rated operating capacity, cooling systems, and hydraulic efficiency. The line features the newly launched MAX-Series loaders, including the RT-65, VT-70 High Output, RT-75, and RT-75 Heavy-Duty. The new machines feature industry-leading comfort, visibility, and overall operator experience. The lineup also includes the industry’s most compact sit-in track loaders, the RT-40, RT-25, and RT-50, and the industry’s most powerful CTL, the RT-120 Forestry. The dealers will also offer ASV’s full line of skid-steer loaders.

Jeff Pate, director of sales for the ASV brand, said:

“This continued expansion across North America gives our customers increased access to ASV machines, service and parts. We chose these new partnerships because of how they align with our values of quality, customer satisfaction, and integrity.”

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