Caterpillar expands Retail Equipment Shopping capabilities

Manufacturing Suggested Retail Price for all U.S. dealers now included with dealer pricing to be complete by end of 2020

Caterpillar is announcing an expansion of online shopping capabilities for customers. After completing a successful, two-year pilot Caterpillar rolled out Manufacturing Suggested Retail Price (MSRP) for equipment on for all U.S. Cat dealers. Participating dealers will also include a transparent sales price for machines and related attachments, simplifying the sales process.

From the convenience of home or the Jobsite, customers can rely on the expanded site for access to machine specifications, product videos, and features. Customers can also conveniently choose from different levels of Extended Protection Plans (EPP), a full line of attachments, financing options, and special financing deals available at the time of purchase. Plus, the site calculates monthly payments, based on machine configuration, EPP selected and financing options, so the customer knows the dealer acquisition price and monthly payment. Financing can be attained through Cat Financial online, leaving only the final paperwork upon machine delivery.

Alex Stokman, Caterpillar North America retail development manager, says:

“The equipment needs of our customers are immediate, and they typically conduct machine searches while balancing the demands of the project site. This is just one more step in Caterpillar’s transformation to deliver a faster-paced sales process. Our dealers are committed to being a one-stop-shop for machines, attachments, and service solutions.”

Stokman adds,

“Customers are pleasantly surprised at how quickly and efficiently they can navigate the online shopping process and how affordable Cat machines are, especially when choosing a financing option.”


Cat 301.8 Mini Excavator. Courtesy of
Source: Caterpillar