On June 28, Fendt representatives accepted the Platinum A’Design Award in Como, Italy. The attractive design of the Fendt IDEAL impressed the international panel of experts in the category of “Agriculture, Horticulture and Fisheries”.

“The Fendt IDEAL is a unique combination of innovation in technology and design, which has gone down very well with our customers. With the colour Graphite as a design feature, the Fendt IDEAL has a particularly high recognition value within the industry.” Courtesy of www.fendt.com
The Fendt IDEAL has undergone extensive testing in different regions and is groundbreaking in terms of innovation, quality, cost-effectiveness and automation. Courtesy of www.fendt.com

“We are delighted to receive the Platinum A’Design Award for the Fendt IDEAL large combine harvester. This prize confirms what we already knew – that this machine design has an important role to play in the development of new machines,” said Roland Schmidt, Vice President Fendt Marketing. “The Fendt IDEAL is a unique combination of innovation in technology and design, which has gone down very well with our customers. With the colour Graphite as a design feature, the Fendt IDEAL has a particularly high recognition value within the industry.”

(f.l.) Konstantin Stahl (Teamlead Program Management Fendt Arable), Simonetta Lambrocco (EME Marketing Services, Factory Visits & Events AGCO SpA), Mauro Fioravanzo (Product Line Marketing Leader Combines, Massey Ferguson), Brandon Montgomery (Senior Marketing Manager Global IDEAL & EME Gold Harvesting, AGCO Corporation), Aaron Loggan (Industrial Design Engineer, AGCO Corporation), Steven White (Vice President Product Engineering Global Harvesting, AGCO Corporation). Courtesy of www.fendt.com

The Platinum A’Design Award was presented at a gala evening at the Teatro Sociale Como, Italy. Of particular note within the industry was the unique design of the Fendt IDEAL, which hails a completely new approach to product development.

The Platinum A’Design Award was presented at a gala evening at the Teatro Sociale Como, Italy. Courtesy of www.fendt.com

In North America and Brazil, the large combine harvester is available exclusively as Fendt IDEAL.

Source: www.fendt.com

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