“We are delighted to receive the Platinum A’Design Award for the Fendt IDEAL large combine harvester. This prize confirms what we already knew – that this machine design has an important role to play in the development of new machines,” said Roland Schmidt, Vice President Fendt Marketing. “The Fendt IDEAL is a unique combination of innovation in technology and design, which has gone down very well with our customers. With the colour Graphite as a design feature, the Fendt IDEAL has a particularly high recognition value within the industry.”
The Platinum A’Design Award was presented at a gala evening at the Teatro Sociale Como, Italy. Of particular note within the industry was the unique design of the Fendt IDEAL, which hails a completely new approach to product development.
In North America and Brazil, the large combine harvester is available exclusively as Fendt IDEAL.